"Among the bigger news items was Google's launch of an e-commerce shopping checkout feature directly from Google Search's AI Mode and its Gemini chatbot app. Among the first takers for the new feature is retail behemoth Walmart, so this is a big deal. Behind the scenes, the AI checkout is powered by a new " Universal Commerce Protocol" that should make it easier for retailers to support agentic AI sales."
"Google Cloud also announced a bunch of AI features to support agentic commerce for customers, including a new Gemini Enterprise for Customer Experience product that combines shopping and customer support (watch this space-the combination of those two previously separate functions could have big implications for the way many businesses are organized.) Home Depot was one of the first announced customers for this new cloud product."
"A nascent industry of companies has sprung up offering what are variously called "generative engine optimization" (GEO) or "generative-AI optimization" (GAIO) services. Some of these echo longstanding internet search optimization strategies, but with a few key differences. GEO seems, at least for now, somewhat harder to game than SEO. Chatbots and AI agents seem to care a lot about products that have received positive earned media attention from reputable news outlets (which should be a good thing for consumers-and for media organizations!)"
Google launched an e-commerce checkout feature integrated into Google Search's AI Mode and the Gemini chatbot app, with Walmart among early adopters. The checkout is powered by a Universal Commerce Protocol designed to help retailers support agentic AI sales. Google Cloud introduced complementary AI features, including Gemini Enterprise for Customer Experience, which merges shopping and customer support, with Home Depot as an early customer. The rise of agentic commerce is spurring demand for generative engine optimization (GEO/GAIO) services. GEO appears harder to game than traditional SEO, and AI agents favor products with reputable earned media attention.
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