"Retailers, especially larger companies, recognize the importance of artificial intelligence and agentic commerce, and plan to make that a reality this year, Srjana Balraj, global head, unified commerce platform at TCS told American Banker. "If you are not visible in the [AI] chat interface, you are going to lose the customer eventually," Balraj said. "The work started last year and two years back based on the maturity of where retailers are."
"But in order to participate in agentic commerce, retailers first need to ensure that their inventory is surfaceable by the large language models. "The existing commerce systems are going to stay in place," Balraj said, noting that retailers will have to build that middleware for exposing the data to the LLM user interface. "Orchestration is the big word here. Somebody has to orchestrate, because agents are not going to work on their own," Balraj said"
Large language model providers are moving to integrate the full purchase experience into their platforms, including checkout. Merchants remain essential to enable agentic commerce and must make product inventories surfaceable to AI agents. Retailers will focus on data integrity, real-time product attributes, and infrastructure to ensure catalog discoverability. Existing commerce systems will largely remain, with middleware and orchestration required to expose accurate product data to LLM interfaces. Accurate availability, dimensions, and pricing are necessary for agentic commerce to function properly and to minimize returns and customer friction.
Read at American Banker
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