The article emphasizes the importance of Meta Ads Manager recommendations for advertisers in optimizing their campaigns. These recommendations are ranked by potential impact on performance and include error warnings, best practices, and optimization strategies. Advertisers utilizing the Opportunity Score recommendations experienced notable cost savings, with a reported median decrease in cost per result by 12%. The recent update streamlines campaign setups, automatically enabling AI-driven optimizations, while still allowing for manual controls, simplifying the process for improving campaign results through enhanced visibility of their opportunity score.
Your score is based on how many Meta Ads Manager recommendations you apply, and those recommendations are ranked based on estimated performance impact.
Advertisers who adopted Opportunity Score recommendations saw a 12% median decrease in their cost per result.
All sales and app promotion campaigns will start fully enabled with AI-driven optimizations proven to help drive performance.
Within the streamlined setup, they will also see their opportunity score - making it easier than ever to drive results with our tools.
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