MarketingfromAdExchanger1 day agoLiveRamp Exec Adam Paul Talks Scaling Context In CTV Audiences | AdExchangerContextual relevance in advertising enhances engagement and performance on platforms like CTV.
Online marketingfromPractical Ecommerce1 week agoGoogle Ads Unveils RSA Asset StatsAdvertisers can now access click and conversion data for each headline and description in Responsive Search Ads.
MarketingfromExchangewire1 month agoAdelaide Releases Independent Review by MediaSense Validating AU's Effectiveness & Predictive Power - ExchangeWire.comHigher AU scores correlate with improved performance across key brand outcomes.
Marketing techfromSocial Media Today2 months agoMeta Launches Opportunity Score to All AdvertisersLeveraging Meta Ads Manager recommendations can enhance advertising performance significantly.
fromExchangewire2 months agoGrowth of Adnami's Sonar Underscores Industry's Focus on Attention-Driven Advertising - ExchangeWire.comAdnami's Sonar tool more than doubled adoption in 2025, highlighting a shift towards attention-based advertising metrics.