#advertising-performance

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#first-party-data #in-house-ai #privacy-compliance #programmatic-advertising #contextual-relevance #ctv
Marketing tech
fromExchangewire
1 week ago

Don't Give Away the Advantage: Bring AI to Your Data - ExchangeWire.com

Deploy a custom, in-house AI layer using first-party data to deliver transparent, privacy-compliant, higher-performing, personalized advertising while retaining data control and competitive advantage.
Marketing
fromAdExchanger
3 weeks ago

LiveRamp Exec Adam Paul Talks Scaling Context In CTV Audiences | AdExchanger

Contextual relevance in advertising enhances engagement and performance on platforms like CTV.
Marketing
fromExchangewire
1 month ago

Adelaide Releases Independent Review by MediaSense Validating AU's Effectiveness & Predictive Power - ExchangeWire.com

Higher AU scores correlate with improved performance across key brand outcomes.
Marketing tech
fromExchangewire
3 months ago

Growth of Adnami's Sonar Underscores Industry's Focus on Attention-Driven Advertising - ExchangeWire.com

Adnami's Sonar tool more than doubled adoption in 2025, highlighting a shift towards attention-based advertising metrics.
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