"The biggest benefit of the platform so far has been the speed at which it generates insights. The reporting dashboard within Elevate broke down performance by audience and creative so that nutpods could see which ads were performing best."
"In the past, the process of gathering those insights was 'a lot slower,' and required manual spreadsheets and time-intensive back-and-forth between teams. The lag in reporting was also 'a big constraint,' since data was often unavailable until weeks into a campaign."
Fragmentation in the ad tech industry is increasing, limiting advertisers' access to data and inventory on specific platforms. Major companies like Amazon restrict data access, creating friction for advertisers. AI Digital's new platform, Elevate, aims to unify data and inventory, allowing brands like nutpods to identify unexploited ad placements. The platform enhances reporting speed, enabling quicker insights into campaign performance across various channels, significantly reducing data lag from weeks to just one day.
Read at AdExchanger
Unable to calculate read time
Collection
[
|
...
]