E-CommercefromDigiday21 hours agoThe case for connecting the dots in CTV advertisingConnected TV's explosive growth offers advertisers a chance to reach engaged audiences but presents challenges due to fragmentation and data issues.
fromTheregister1 month agoKaseya CEO: Why AI adoption is below industry expectationsGenerative AI adoption is slow in enterprise due to fragmentation of data and tool inefficiencies.Connected data is essential for effective AI deployment in businesses.
MarketingfromMarTech10 months agoWhat technology would you bet on in the martech race? | MarTechThe overwhelming number of martech tools complicates data consolidation and insights, making it crucial for the industry to consolidate tools for effectiveness.