LoopMe has announced an expanded collaboration with Google Cloud to enhance sustainability within the advertising ecosystem. The partnership, leveraging tools like Google Kubernetes Engine and BigQuery, aims to optimize advertising performance using advanced AI models on secure infrastructure. As a carbon-neutral advertiser, LoopMe has shifted data centers to renewable-powered Google Cloud sites, achieving a 71.5% reduction in emissions per ad impression since 2021. The focus on sustainability includes energy efficiency measures, environmentally-friendly HR policies, and investments in carbon removal projects, showcasing a commitment to balancing business growth with environmental responsibility.
Our collaboration with Google Cloud marks a significant milestone in our sustainability journey," said Stephen Upstone, CEO and founder, LoopMe. "This enables us to further reduce our environmental impact while maintaining the cutting-edge performance our clients expect, demonstrating that business growth and environmental responsibility can go hand in hand.
We are excited to collaborate with innovative companies like LoopMe, who are pushing the boundaries of sustainable advertising," said Adrian Poole, director, UKI digital natives at Google Cloud. "By leveraging Google Cloud's scalable and sustainable infrastructure, LoopMe can enhance their brand performance while committing to environmental sustainability.
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