The Q2 2025 PPB Report aggregates data from over 67,000 audio campaigns and more than 270 advertisers, providing vital benchmarks in audio advertising both domestically and internationally. New insights from five additional countries enhance the understanding of audio ad effectiveness. The report highlights that affluent, educated listeners show the strongest performance; however, performance can vary widely among different audience segments. Additionally, it reveals that tracking methods utilizing pixel attribution greatly outperform traditional survey methods, suggesting marketers should focus on pixel-based strategies for enhanced measurement effectiveness.
The Q2 2025 PPB Report reveals that reliable audio ad measurement is achievable internationally, despite challenges like higher IP churn and truncated IPs.
Pixel attribution captures significantly more conversions than traditional methods, with 2.3x more using pixel-based tracking compared to post-purchase surveys.
#audio-advertising #campaign-performance #international-insights #attribution-analysis #marketing-strategy
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