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fromMarTech
1 week ago

Sharing AI wins and fails will save marketers from repeating mistakes | MarTech

When shiny new tech meets reality I've always been a bit of a geek. I love trying out the latest technology, especially when it saves time or helps me create something better. I've also learned that shiny new tools don't always live up to the hype. Some take longer to master than the time they're supposed to save. Others are unreliable or rough around the edges until years of updates smooth them out. And sometimes, they never deliver on their promise at all.
Marketing
US politics
fromwww.mediaite.com
3 weeks ago

Morning Joe Absolutely Crushes Andrew Cuomo for Running A Textbook Terrible Campaign'

Andrew Cuomo's New York City mayoral campaign is widely seen as poorly run, marked by miscues, and unlikely to defeat Zohran Mamdani.
E-Commerce
fromForbes
2 months ago

Why You're Losing The Media Game In 2025 (And How To Catch Up)

A unified media buying approach is essential to effectively reach audiences across various channels and improve campaign performance.
#email-marketing
more#email-marketing
Podcast
fromPodcaster News
3 months ago

Podscribe Releases Q2 2025 Performances Benchmark Report Featuring First-Ever Global Audio Ad Metrics - Podcaster News

The Q2 2025 PPB Report offers insights into international audio ad measurement and performance benchmarks.
Marketing tech
fromThe Drum
3 months ago

Out of stock, out of pocket: retail ads have an efficiency problem, but what's the fix?

Retailers are wasting ad spend on Google Shopping clicks for out-of-stock products, costing brands significantly. Immediate action is required to address this issue.
Marketing tech
fromBusiness Matters
3 months ago

The Marketer's New Best Friend: How AI Reporting Tools Save Time and Drive ROI

AI-powered reporting transforms marketing efficiency by automating data analysis and offering actionable insights.
#digital-marketing
Marketing tech
fromForbes
4 months ago

Smarter Digital Ad Spend: Supply Path Refinement Matters More Than Ever

Navigating digital advertising requires precision and transparency to combat fraud and maintain campaign effectiveness.
Marketing tech
fromForbes
4 months ago

Smarter Digital Ad Spend: Supply Path Refinement Matters More Than Ever

Navigating digital advertising requires precision and transparency to combat fraud and maintain campaign effectiveness.
more#digital-marketing
fromPodcaster News
4 months ago

Audion Launches Sense - New AI Powered Tool Predicts Impact of Audio Ads Before Broadcast - Podcaster News

Sense is the first time artificial intelligence, creativity, and outcome-driven thinking have been combined in more than 3,000 audio campaigns to provide in-depth understanding of campaign success factors.
Marketing tech
fromSocial Media Today
4 months ago

Meta Highlights Improving Performance of its AI-Powered Ad Campaigns

Meta's AI tools enhance advertising by generating multiple creative options, leading to improved campaign performance and broader audience reach.
Marketing tech
fromExchangewire
4 months ago

DoubleVerify Expands Its AI-Powered Brand Safety & Suitability Offering for TikTok to Include Pre-Bid Video Controls

DoubleVerify launches pre-bid video exclusion lists for TikTok, enhancing brand safety and campaign performance for advertisers.
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