Moving from mechanics to magic: 3 ways automation can make you more creative
Creative automation enhances the quality of digital ad campaigns, enabling marketers to create impactful ads at scale while alleviating production pressures.
Balancing Accuracy, Richness And Scale For Effective Audience Targeting | AdExchanger
Success in advertising relies on accurate audience data for effective targeting.
Advertisers must prioritize data accuracy and privacy compliance in digital campaigns.
Understanding data volatility is essential for spotting genuine audience behavior changes.
Moving from mechanics to magic: 3 ways automation can make you more creative
Creative automation enhances the quality of digital ad campaigns, enabling marketers to create impactful ads at scale while alleviating production pressures.
Balancing Accuracy, Richness And Scale For Effective Audience Targeting | AdExchanger
Success in advertising relies on accurate audience data for effective targeting.
Advertisers must prioritize data accuracy and privacy compliance in digital campaigns.
Understanding data volatility is essential for spotting genuine audience behavior changes.
Unified iOS report from Singular | App Developer Magazine
Unified Measurement enhances reporting accuracy for mobile marketers by identifying true organic installs and reducing duplicated data across metrics.
How to create amazing Meta Facebook Ads that convert
Structured four-step process for creating and scaling Facebook ads.
The marketer's guide to data in an AI-driven world: Tactics and insights for data buyers building successful campaigns
Marketers emphasize the importance of buying high-quality data for campaigns.
Council Post: How To Respond To The Shifting Tides Of Leveraging Customer Data
Brands are evolving strategies to adapt to changes in the digital ecosystem driven by factors such as signal loss, deprecation of third-party cookies, and privacy laws.
How to adapt your marketing for the new era of data analytics | MarTech
Marketers are adapting to changing data landscape by shifting strategies towards a more unified approach for evaluating campaign performance.
Reminder - Google is turning off all Universal Analytics services and APIs | MarTech
Google is discontinuing all Universal Analytics services and APIs on July 1, replacing them with Google Analytics 4 properties.
Failing to migrate to GA4 and export data before the deadline could negatively impact campaign performance and access to historical data.
ID Spoofing Dents Campaign Performance
ID spoofing negatively impacts campaign performance
ID bridging across browsers leads to tracking challenges
Haleon Says Attention Is A Good Measure Of Media Quality, But It's Too Soon To Make It A Buying Standard | AdExchanger
Consumer health care company Haleon is using attention metrics to measure the quality of inventory bought through Amazon DSP.
Attention is proving to be a better measure of quality than proxies like viewability and leads to better campaign performance.
Biden's Odds of Dropping Out Jump to 55% on PolyMarket as Obama Raises 'Concerns' About Presidential Campaign
Biden potentially dropping out of the Presidential race is a significant concern amongst Polymarket bettors.
ThisThat & RhythmInfluence Forge Elite Data Measurement Partnership
RhythmInfluence named as a ThisThat Gold Partner for enhanced campaign performance and growth.
Google Adds AI Insights To Google Analytics
Google's AI engine proactively connects the dots for spikes in Purchase events, while new features allow for insights from non-Google campaign data and changes in cookie tracking.