Marketing techfromMarketing Dive2 months agoMarketing campaign issues multiply: Here's what the numbers sayMarketers are facing significant challenges with campaign performance, with 87% reporting issues in the past year.
Media industryfromPodcaster News2 weeks agoAudion Launches Sense - New AI Powered Tool Predicts Impact of Audio Ads Before Broadcast - Podcaster NewsAudion's Sense uses AI to evaluate and optimize audio campaigns before launch, significantly enhancing effectiveness and audience engagement.
Marketing techfromForbes1 day agoSmarter Digital Ad Spend: Supply Path Refinement Matters More Than EverNavigating digital advertising requires precision and transparency to combat fraud and maintain campaign effectiveness.
Marketing techfromMarketing Dive2 months agoMarketing campaign issues multiply: Here's what the numbers sayMarketers are facing significant challenges with campaign performance, with 87% reporting issues in the past year.
Media industryfromPodcaster News2 weeks agoAudion Launches Sense - New AI Powered Tool Predicts Impact of Audio Ads Before Broadcast - Podcaster NewsAudion's Sense uses AI to evaluate and optimize audio campaigns before launch, significantly enhancing effectiveness and audience engagement.
Marketing techfromForbes1 day agoSmarter Digital Ad Spend: Supply Path Refinement Matters More Than EverNavigating digital advertising requires precision and transparency to combat fraud and maintain campaign effectiveness.
Marketing techfromSocial Media Today2 weeks agoMeta Highlights Improving Performance of its AI-Powered Ad CampaignsMeta's AI tools enhance advertising by generating multiple creative options, leading to improved campaign performance and broader audience reach.
fromMarTech1 month agoMarketing tech7 reasons your conversion metrics look great - but your sales don't | MarTechSuccessful campaigns are measured by actual return on ad spend, not just click-through rates.Misalignment between marketing and sales leads to wasted resources and poor ROI.
Marketing techfromB2B Marketing Blog | Bootstrap Creative2 months agoHow to Track Microsoft Bing Ads Keyword Performance and Analyze Engagement in GA4Effective keyword performance tracking is essential for optimizing marketing campaigns.Microsoft Ads requires manual setup for URL tracking, unlike Google Ads.Implementing tracking parameters enhances data customization and insight gathering.
fromAdweek11 months agoMarketingScope3 Tool Shows How Reducing Carbon Impacts Media PerformanceScope3 launched Media Reporting to link carbon emissions reduction with campaign performance, aiming to encourage greener media planning solutions.