#campaign-performance

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fromwww.mediaite.com
2 days ago

Morning Joe Absolutely Crushes Andrew Cuomo for Running A Textbook Terrible Campaign'

Andrew Cuomo's New York City mayoral campaign is widely seen as poorly run, marked by miscues, and unlikely to defeat Zohran Mamdani.
fromForbes
1 month ago

Why You're Losing The Media Game In 2025 (And How To Catch Up)

A unified media buying approach is essential to effectively reach audiences across various channels and improve campaign performance.
#email-marketing
more#email-marketing
Podcast
fromPodcaster News
2 months ago

Podscribe Releases Q2 2025 Performances Benchmark Report Featuring First-Ever Global Audio Ad Metrics - Podcaster News

The Q2 2025 PPB Report offers insights into international audio ad measurement and performance benchmarks.
fromThe Drum
2 months ago

Out of stock, out of pocket: retail ads have an efficiency problem, but what's the fix?

Retailers are wasting ad spend on Google Shopping clicks for out-of-stock products, costing brands significantly. Immediate action is required to address this issue.
Marketing tech
fromBusiness Matters
2 months ago

The Marketer's New Best Friend: How AI Reporting Tools Save Time and Drive ROI

AI-powered reporting transforms marketing efficiency by automating data analysis and offering actionable insights.
#digital-marketing
Marketing tech
fromForbes
3 months ago

Smarter Digital Ad Spend: Supply Path Refinement Matters More Than Ever

Navigating digital advertising requires precision and transparency to combat fraud and maintain campaign effectiveness.
Marketing tech
fromForbes
3 months ago

Smarter Digital Ad Spend: Supply Path Refinement Matters More Than Ever

Navigating digital advertising requires precision and transparency to combat fraud and maintain campaign effectiveness.
more#digital-marketing
fromPodcaster News
3 months ago

Audion Launches Sense - New AI Powered Tool Predicts Impact of Audio Ads Before Broadcast - Podcaster News

Sense is the first time artificial intelligence, creativity, and outcome-driven thinking have been combined in more than 3,000 audio campaigns to provide in-depth understanding of campaign success factors.
Marketing tech
fromSocial Media Today
4 months ago

Meta Highlights Improving Performance of its AI-Powered Ad Campaigns

Meta's AI tools enhance advertising by generating multiple creative options, leading to improved campaign performance and broader audience reach.
Marketing tech
fromExchangewire
4 months ago

DoubleVerify Expands Its AI-Powered Brand Safety & Suitability Offering for TikTok to Include Pre-Bid Video Controls

DoubleVerify launches pre-bid video exclusion lists for TikTok, enhancing brand safety and campaign performance for advertisers.
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