#campaign-performance

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#digital-advertising

Balancing Accuracy, Richness And Scale For Effective Audience Targeting | AdExchanger

Success in advertising relies on accurate audience data for effective targeting.
Advertisers must prioritize data accuracy and privacy compliance in digital campaigns.
Understanding data volatility is essential for spotting genuine audience behavior changes.

Moving from mechanics to magic: 3 ways automation can make you more creative

Creative automation enhances the quality of digital ad campaigns, enabling marketers to create impactful ads at scale while alleviating production pressures.

Balancing Accuracy, Richness And Scale For Effective Audience Targeting | AdExchanger

Success in advertising relies on accurate audience data for effective targeting.
Advertisers must prioritize data accuracy and privacy compliance in digital campaigns.
Understanding data volatility is essential for spotting genuine audience behavior changes.

Moving from mechanics to magic: 3 ways automation can make you more creative

Creative automation enhances the quality of digital ad campaigns, enabling marketers to create impactful ads at scale while alleviating production pressures.
moredigital-advertising
#advertising

Why Standardization Is Wrong For Attention Metrics | AdExchanger

High viewability doesn't guarantee high quality; lower-viewability ads can perform better under certain conditions.

Google issues urgent steps for advertisers running campaigns in the EU | MarTech

Advertisers in the EEA must take immediate action to prevent campaign performance issues related to showing personalized ads.
Marketers need to send verifiable consent signals to Google to comply with the EU User Consent Policy.

Recognizing the Power of Creative, Yahoo Lets Marketers Serve Tailored Ads Via Its DSP

Yahoo Creative tailors ad content based on real-time insights, enhancing relevance and driving results.

Why Standardization Is Wrong For Attention Metrics | AdExchanger

High viewability doesn't guarantee high quality; lower-viewability ads can perform better under certain conditions.

Google issues urgent steps for advertisers running campaigns in the EU | MarTech

Advertisers in the EEA must take immediate action to prevent campaign performance issues related to showing personalized ads.
Marketers need to send verifiable consent signals to Google to comply with the EU User Consent Policy.

Recognizing the Power of Creative, Yahoo Lets Marketers Serve Tailored Ads Via Its DSP

Yahoo Creative tailors ad content based on real-time insights, enhancing relevance and driving results.
moreadvertising

Unified iOS report from Singular | App Developer Magazine

Unified Measurement enhances reporting accuracy for mobile marketers by identifying true organic installs and reducing duplicated data across metrics.

How to create amazing Meta Facebook Ads that convert

Structured four-step process for creating and scaling Facebook ads.

The marketer's guide to data in an AI-driven world: Tactics and insights for data buyers building successful campaigns

Marketers emphasize the importance of buying high-quality data for campaigns.

Council Post: How To Respond To The Shifting Tides Of Leveraging Customer Data

Brands are evolving strategies to adapt to changes in the digital ecosystem driven by factors such as signal loss, deprecation of third-party cookies, and privacy laws.

How to adapt your marketing for the new era of data analytics | MarTech

Marketers are adapting to changing data landscape by shifting strategies towards a more unified approach for evaluating campaign performance.

Reminder - Google is turning off all Universal Analytics services and APIs | MarTech

Google is discontinuing all Universal Analytics services and APIs on July 1, replacing them with Google Analytics 4 properties.
Failing to migrate to GA4 and export data before the deadline could negatively impact campaign performance and access to historical data.

ID Spoofing Dents Campaign Performance

ID spoofing negatively impacts campaign performance
ID bridging across browsers leads to tracking challenges

Haleon Says Attention Is A Good Measure Of Media Quality, But It's Too Soon To Make It A Buying Standard | AdExchanger

Consumer health care company Haleon is using attention metrics to measure the quality of inventory bought through Amazon DSP.
Attention is proving to be a better measure of quality than proxies like viewability and leads to better campaign performance.
#joe-biden

Obama alum Van Jones tells Biden to 'stay hidden' during campaign: 'Not a great messenger'

CNN pundits and former Obama administration officials criticize Biden's campaign performance and messaging.
Some believe Biden's handling of the pandemic was reassuring and a key factor in his election as president.

White House Planning Conference for Social Media Influencers Ahead of TikTok Ban

To appeal to young voters, Biden may leverage online influencers and address topics like TikTok to improve his campaign performance.

Obama alum Van Jones tells Biden to 'stay hidden' during campaign: 'Not a great messenger'

CNN pundits and former Obama administration officials criticize Biden's campaign performance and messaging.
Some believe Biden's handling of the pandemic was reassuring and a key factor in his election as president.

White House Planning Conference for Social Media Influencers Ahead of TikTok Ban

To appeal to young voters, Biden may leverage online influencers and address topics like TikTok to improve his campaign performance.
morejoe-biden
#campaign performance

Billups rethinks analytics offering to win over OOH ad dollars for performance campaigns

OOH media agency, Billups, has launched a new analytics platform that uses machine learning tech to track and measure OOH campaign performance.
The platform captures both traditional and digital campaign performance, with the goal of positioning OOH as an option for lower-funnel performance campaigns, not just branding.

Council Post: 4 Benefits Of Conducting A Paid Search Inventory Assessment

Paid search engine marketing campaigns are often set up with uniform budgets, which can result in inefficient spending on highly searched and expensive terms.
An inventory assessment helps to create a campaign structure where budgets can be strategically allocated across the overall campaign.
A paid search inventory assessment involves reviewing forecasted clicks for keywords based on historic bid prices.
The key benefits of an inventory assessment include confidently identifying budget needs, optimizing campaign performance, improving ROI, and reducing wasted spend.

Billups rethinks analytics offering to win over OOH ad dollars for performance campaigns

OOH media agency, Billups, has launched a new analytics platform that uses machine learning tech to track and measure OOH campaign performance.
The platform captures both traditional and digital campaign performance, with the goal of positioning OOH as an option for lower-funnel performance campaigns, not just branding.

Council Post: 4 Benefits Of Conducting A Paid Search Inventory Assessment

Paid search engine marketing campaigns are often set up with uniform budgets, which can result in inefficient spending on highly searched and expensive terms.
An inventory assessment helps to create a campaign structure where budgets can be strategically allocated across the overall campaign.
A paid search inventory assessment involves reviewing forecasted clicks for keywords based on historic bid prices.
The key benefits of an inventory assessment include confidently identifying budget needs, optimizing campaign performance, improving ROI, and reducing wasted spend.
morecampaign performance

Scope3 Tool Shows How Reducing Carbon Impacts Media Performance

Scope3 launched Media Reporting to link carbon emissions reduction with campaign performance, aiming to encourage greener media planning solutions.
#transparency

The advertiser's guide to campaign optimization | Tactics and insights for improving digital performance through data

Marketers improve campaign performance by analyzing past campaigns, audience selection, and making in-flight adjustments for optimization.

Boost ROI And Cut Waste: Mastering Incrementality And Standardization | AdExchanger

Traditional media operating model is problematic, but digital media standardization can bring consistency, transparency, and efficiency to campaigns.

The advertiser's guide to campaign optimization | Tactics and insights for improving digital performance through data

Marketers improve campaign performance by analyzing past campaigns, audience selection, and making in-flight adjustments for optimization.

Boost ROI And Cut Waste: Mastering Incrementality And Standardization | AdExchanger

Traditional media operating model is problematic, but digital media standardization can bring consistency, transparency, and efficiency to campaigns.
moretransparency

Why Going Beyond Likes With Creator Marketing Boosts Brand Success

Creator marketing success relies on understanding the 'why' behind campaign outcomes, moving beyond superficial metrics.

Biden's Odds of Dropping Out Jump to 55% on PolyMarket as Obama Raises 'Concerns' About Presidential Campaign

Biden potentially dropping out of the Presidential race is a significant concern amongst Polymarket bettors.

ThisThat & RhythmInfluence Forge Elite Data Measurement Partnership

RhythmInfluence named as a ThisThat Gold Partner for enhanced campaign performance and growth.

Google Adds AI Insights To Google Analytics

Google's AI engine proactively connects the dots for spikes in Purchase events, while new features allow for insights from non-Google campaign data and changes in cookie tracking.
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