Email open rates are vital for marketers to determine if their emails engage recipients or are lost in inboxes. A typical good open rate is between 17% and 28%, influenced by factors like industry type and email campaign nature. For example, transactional emails can exceed 40% open rates, while niche industries may reach up to 27%. The open rate is computed by dividing the number of opened emails by those delivered. However, tracking issues, like privacy protections, can distort these numbers, creating challenges for accurate measurement.
If you've ever clicked 'send' and then obsessively refreshed your analytics dashboard, waiting for open rates to come in, you're not alone.
In most cases, a good open rate for email falls between 17% and 28%, with variations depending on your industry, list quality, and campaign type.
For regular email newsletters, a good open rate is around 17-28%, while transactional emails can exceed 40%.
Open rates depend on a tracking pixel loading when the recipient views the email, so some privacy settings can inflate open rates.
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