#open-rates

#open-rates

Crafting catchy subject lines can significantly impact open rates of emails.

Subject lines play a crucial role in boosting click-through rates to external surveys. [ more ]

Email marketing benchmarks show industry averages for metrics like open rates and click-through rates.

Discrepancies exist between email service providers in benchmark data, creating challenges in defining industry averages. [ more ]

Open rates are a critical email marketing metric, indicating how many recipients open and view emails.

Open rates vary by industry and location; Canadians have the highest rate at 20.12%, while the financial services sector leads globally at 16.68%. [ more ]

Email marketers can use Google Annotations to enhance their emails in the Promotions tab, leading to increased open and click rates.

Annotations show up unpredictably, making it difficult to know if they are working effectively. [ more ]