"I actually work with some bigger companies that have around 25 percent open rates. They have awesome content, but if you look at what they're sending the user, it's not helpful, so I think the big thing is truly understanding how you can serve the user's needs, knowing them as people, and knowing what they want. I don't think anyone steps back into the mindset of a busy professional who receives this newsletter every day and asks, "Is this adding value to my life?""
"One thing is truly knowing and delighting the customer. We know exactly who our intellectually curious audience is and what they want. We talk to them all the time and take all the feedback. I still read every email. So we have a deep pulse on what the customer wants."
1440 launched in 2017 and has grown to more than 4.5 million subscribers. The company name references both the year the printing press was invented and the number of minutes in a day. The flagship free Daily Digest newsletter posts a 65 percent open rate, while newly launched Topics explainers register a 70 percent open rate. The company emphasizes deeply knowing and delighting an intellectually curious audience, soliciting feedback, and monitoring every email. The strategy centers on serving users' needs with helpful, concise content and ensuring each message adds value to a busy professional's life.
Read at Inc
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