A pitch for AI personalization in audio advertising (Instreamatic)
Personalized AI ads significantly improve brand favorability and other key metrics compared to generic ads.
13 New AI Productivity Tools for SMBs
A new wave of productivity tools powered by AI is enhancing business operations for small and mid-sized enterprises.
A Nightmare on Elm Street rating change defended by BBFC
The BBFC reclassified A Nightmare on Elm Street from an 18 to a 15 based on audience research and updated classification guidelines.
Council Post: How To Create High-Converting Google Ads For E-Commerce Businesses
Google ads are crucial for e-commerce success, demanding strategic ad creation for conversions.
7 Hosting Tips To Generate Qualified Leads With Webinars
Understanding audience preferences and needs is key for successful lead generation through webinars.
How To Create An Engaging eLearning Course: A Step-By-Step Guide
Identify audience and objectives before creating eLearning course
Involve stakeholders in planning process
Choose right authoring tools and technologies
5 UX Development Phases to Create Your Brand's Voice
Knowing your audience is key for defining brand voice.
Establishing business values is paramount for brand development.
10 Social Media Copywriting Tips With Examples
Source content ideas from personal experiences
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3 kinds of data to optimize digital events | MarTech
Digital events provide valuable data that event marketers can use to optimize sessions and experiences.
Researching audience data before the event and analyzing engagement data during the event are crucial for creating engaging and effective digital events.
Buyer Persona 101: Tips and Examples to Create Yours
Creating buyer personas is essential for understanding your target audience and creating effective marketing campaigns.
Buyer personas should be based on thorough audience research and should represent different segments of your target customers.
How To Avoid Marketing To The Wrong People
Successful businesses invest time and money in researching their audience to avoid marketing to the wrong people.
Why U? UKTV CMO shares thinking behind 'risky' name change
Rebranding a TV network to a single letter with a color change requires audience research and a strong brand strategy for success.
The Best Tips on How to Drive Organic Traffic to Your Website
Understanding your target audience is key to driving relevant traffic to your website. Personalize your content to meet their needs and interests for better engagement and conversion rates.