#audience-research

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#audience #journalist-audience-relationships #digital-media #niche-brands #storytelling #ai-in-marketing
Media industry
fromNieman Lab
4 days ago

The 11 types of relationships that journalists have with audiences

Journalist-audience relationships are diverse, multidimensional, and require a typology to capture forms ranging from cultivating fans to coping with troublemakers.
fromInc
2 weeks ago

3 Smart Storytelling Secrets to Grow Your Audience Beyond Your Niche

Every industry has a story. But telling that story effectively is another story. This is especially true of niche industries, which typically cater to very specialized audiences. Growing that audience is a natural goal for every brand, but doing so while still maintaining that niche appeal can be a challenge. Fortunately, with a smarter approach to storytelling, niche brands can grow their following without losing the same brand identity that helped them appeal to their original audience.
Marketing
Marketing
fromGREY Journal
3 weeks ago

From Content to Credibility: Win Thought Leadership

Build trust by consistently delivering a single, timely, teachable perspective that solves a clearly defined audience problem.
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