#audience-research

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Marketing
fromMarTech
4 hours ago

How to write great copy for every channel | MarTech

Compelling copy uses audience research, clear benefits, and forward-moving phrasing to connect, persuade, and drive action.
Marketing tech
fromBusiness Insider
4 days ago

I lead product strategy at a creative agency and use AI 'hallucinations' to come up with ideas for brands

An ad agency built RYA, an AI trained on audience data to produce original, data-grounded creative ideas while embracing imaginative hallucinations to keep ideas fresh.
Marketing
fromThe Drum
4 days ago

8 ways AI can revolutionize your digital marketing strategy

AI enables digital marketers to automate tasks, personalize content, accelerate audience research, and optimize campaigns to improve efficiency and ROI.
Online marketing
fromSocial Media Today
3 weeks ago

3 stats defining social media in 2026

Comprehensive, trusted digital data reveals audiences use multiple social platforms, rely heavily on mobile, and use social media extensively for brand research, guiding marketing strategy.
Startup companies
fromInc
3 weeks ago

How to Nail Email Marketing, According to a 3-Time Inc. 5000 Founder

1440 achieves exceptionally high newsletter open rates by deeply understanding and serving its audience with concise, valuable email content.
fromDigiday
1 month ago

How The Times is using AI to model synthetic focus groups from human audiences

I got very nervous when you used the words 'synthetic audiences',
Marketing tech
Miscellaneous
fromIrish Independent
1 month ago

'I feel personally sorry for Ray' - RTE boss Kevin Bakhurst on D'Arcy departure and the mystery over who owns 60,000 artwork in Montrose

RTÉ cut Ray D'Arcy's show based on audience research, and an ownership dispute has arisen over a Gerard Dillon painting at RTÉ.
Social media marketing
fromForbes
1 month ago

The Powerful Psychology Behind LinkedIn Posts That Book Discovery Calls

High-converting LinkedIn posts address deep psychological triggers and specific client fears to make prospects feel seen and book discovery calls.
Media industry
fromNieman Lab
2 months ago

The 11 types of relationships that journalists have with audiences

Journalist-audience relationships are diverse, multidimensional, and require a typology to capture forms ranging from cultivating fans to coping with troublemakers.
fromInc
3 months ago

3 Smart Storytelling Secrets to Grow Your Audience Beyond Your Niche

Every industry has a story. But telling that story effectively is another story. This is especially true of niche industries, which typically cater to very specialized audiences. Growing that audience is a natural goal for every brand, but doing so while still maintaining that niche appeal can be a challenge. Fortunately, with a smarter approach to storytelling, niche brands can grow their following without losing the same brand identity that helped them appeal to their original audience.
Marketing
Marketing
fromGREY Journal
3 months ago

From Content to Credibility: Win Thought Leadership

Build trust by consistently delivering a single, timely, teachable perspective that solves a clearly defined audience problem.
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