#real-time-marketing
#real-time-marketing

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September sports line-up: how tech is putting brands in pole position with fans

Tech and real-time data let brands access live sports' emotional attention and boost performance without needing Super Bowl-sized budgets.

fromCreative Bloq

2 weeks ago

Taylor Swift got engaged - and brands went wild. Here's what worked... and what didn't

In case you haven't heard, Taylor Swift and Travis Kelce are officially engaged. This pop culture earthquake struck Tuesday, when the star couple shared their engagement photos - and attracted the greatest amount of reposts in Instagram history. For most of the planet, this was a moment of pure joy. But for some in the creative industries across social media platforms, it was a moment of sheer panic...

Social media marketing

Digital life

fromBusiness Matters

1 month ago

How Data-Driven Insights are Enhancing Brand Engagement at Vibe Marketing

Brand engagement now focuses on timing, relevance, and actionability, not just storytelling.

Vibe Marketing transforms raw data into real-time signals for campaign optimization.

Vibelet provides real-time insights to improve brand responsiveness during campaigns.

Marketing tech

fromThe Drum

3 months ago

The ANA's 72-hour AI challenge: How EY, Plante Moran & Spectrum Reach made TV history

AI-driven marketing can drastically reduce campaign launch time from weeks to mere days.

Marketing tech

fromThe Drum

3 months ago

Winning in the mindset era: 'it's not about chasing impressions, but making real ones'

Marketers must adapt to the 'mindset era' by understanding consumer emotions and interests to create effective, relevant advertising.