The Drum1 week agoMarketingThe $3bn question: What brands can learn from political campaignsPolitical advertising impacts all media efforts, influencing brands beyond election cycles with real-time strategies and demographic targeting. [ more ]
MarTech1 month agoMarketingWhat does 'Real-Time Marketing' really mean? | MarTechReal-time marketing is about delivering information when the end user needs it, not necessarily immediately. [ more ]
The Drum3 months agoMarketingHow brands can win the Super Bowl without a $7m adMarketers can leverage the hype and engagement of the Super Bowl without buying a commercial spot. Real-time marketing efforts during the Super Bowl can generate significant buzz and engagement for brands. [ more ]