"That's why, even in the era of information overload, marketers need resources like the Digital 2026: Global Overview Report , featuring over 600 pages of statistics from trusted sources that illuminate how audiences navigate the digital world. Over the past year, there has been no shortage of new developments in the social marketing landscape. Find them all in the Digital 2026 report, but in the meantime, here are three stats that sum up what the social media landscape looks like entering the new year."
"72.3% of online audiences use social media for brand research. Buzzy headlines might have you believing that users of newer platforms automatically abandon older ones. According to the Digital 2026 report , that couldn't be further from the truth. Internet users aged 16 and older actively use an average of 6.75 social platforms each month, and social media platform user bases overlap significantly as a result. 96% of online audiences access the internet via their phones."
Marketers need comprehensive, trusted digital data to understand audience behavior and inform strategy. A dataset of over 600 pages of statistics from trusted sources illuminates how audiences navigate the digital world. Seventy-two point three percent of online audiences use social media for brand research. Internet users aged 16 and older actively use an average of 6.75 social platforms each month, with significant overlap across platform user bases. Ninety-six percent of online audiences access the internet via their phones. Reliable social data can identify opportunities, dispel misconceptions about platform migration, and guide platform selection, mobile optimization, and content planning.
Read at Social Media Today
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