"Every industry has a story. But telling that story effectively is another story. This is especially true of niche industries, which typically cater to very specialized audiences. Growing that audience is a natural goal for every brand, but doing so while still maintaining that niche appeal can be a challenge. Fortunately, with a smarter approach to storytelling, niche brands can grow their following without losing the same brand identity that helped them appeal to their original audience."
"How well do you actually know your target audience? According to HubSpot, only 65 percent of marketers feel they have high-quality data about their target audience. Fewer than half know basic information such as their audience's hobbies or interests, or even where they consume content. In a time when a growing majority of audiences expect a more personalized marketing experience from brands, a true understanding of your audience is essential for smarter storytelling."
Every niche industry faces the challenge of growing its audience while preserving niche appeal. Smarter storytelling enables niche brands to expand followings without losing core brand identity. High-quality audience data is often lacking, with many marketers unaware of basic audience hobbies, interests, or content channels. Deep audience understanding reveals values and interests that indicate which stories resonate and where to distribute them. Overlapping pain points and interests help identify related audiences and storytelling themes. AI can analyze customer data to build personas and suggest approaches, but AI should provide guide rails rather than replace human storytelling. Trust should serve as an essential foundation.
Read at Inc
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