"Your audience has surface problems they talk about openly. Underneath those are deeper fears they barely acknowledge. The subject matter experts who build trust fastest are the ones who name the unspoken. You articulate what someone feels but can't express, and they believe you can solve it. That's the shortcut to being memorable. Your expertise means nothing until you prove you understand their world better than they do."
""Based on what you know about me, analyze my target audience of [describe them in detail]. Identify 5 surface-level problems they openly discuss. Then go deeper. For each surface problem, uncover the hidden fear or insecurity driving it. These are the things they think about at 3am but never post about. Present each pair with specific language I could use to name this pain in my content. Ask for more detail if required.""
ChatGPT can be used to build a repeatable system for becoming the go-to expert in a niche. Start by identifying surface problems your audience talks about and uncover the hidden fears driving those problems. Use language that names unspoken pain to build trust quickly. Simplify messaging into a single value sentence a stranger can understand in five seconds. Keep ChatGPT context by using the same chat window and editing bracketed details to personalize prompts. The combination of naming hidden pain and clear value makes expertise memorable and increases recognition in the field.
Read at Forbes
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