8 ways AI can revolutionize your digital marketing strategy

"While the role of the digital marketer is forever changing, there are some repetitive admin tasks we haven't been able to shake - until now. Sending emails, posting on social media, conducting research. AI can automate all of these, freeing up time for marketers to focus on higher-value work. Robotic Process Automation (RPA) software like Zapier can integrate with 5,000 apps and platforms to create automated workflows, automating the process of lead-generation campaigns, for example. AI can also be used to create more personalized content."

"Businesses have utilized this for many years. In 2016, Starbucks used predictive analytics to create customized emails by leveraging loyalty card and mobile app data. By analyzing data about consumer behavior, AI can help marketers better understand what kinds of content are most likely to resonate with the audience they're trying to reach. Conducting audience research can be tedious, but AI can speed it up by collecting and analyzing data about potential customers."

"If you're not already using artificial intelligence (AI) to enhance your digital strategy, fear not. Tug's Elliot Gray has you covered. Artificial Intelligence (AI) is revolutionizing the media industry. It's opened up a huge range of new possibilities for digital marketers, helping them gain competitive advantages and engage with customers in new and exciting ways. Here, we cover seven things digital marketers can do with AI to speed up workflows, boost ROI on ad campaigns, and more."

AI is transforming digital marketing by enabling automation, personalization, faster audience insights, and campaign optimization. Repetitive tasks such as sending emails, posting on social media, and conducting research can be automated using tools and Robotic Process Automation platforms that integrate thousands of apps to build workflows and lead-generation processes. Predictive analytics and behavior data allow creation of customized messaging that resonates with specific customers. AI can accelerate audience research by collecting and analyzing data and uncovering new segments. Conversational models like ChatGPT can generate large lists of audience interests to inform targeting. These capabilities speed workflows and improve return on ad spend.

Read at The Drum