"Every day, small businesses send thousands of emails that get ignored, deleted, or lost in spam folders. Meanwhile, other businesses in the same industries are turning their email lists into revenue-generating machines that bring in customers while they sleep. The difference isn't luck, big budgets, or fancy marketing teams-it's strategy. Yet 73% of small and medium businesses surveyed lacked confidence in their marketing strategies, missing out on email's massive potential for driving engagement and revenue."
"Why Email Performance Matters More Than Ever for Small Businesses There are 4.48 billion email users globally, with analysts expecting that number to reach 4.89 billion by 2027. For small businesses, this represents an enormous opportunity to connect directly with customers without relying on social media algorithms or expensive advertising. The numbers speak for themselves: 87% of marketing leaders say email marketing is critical to their company's success, and automated emails drive 320% more revenue than non-automated emails."
Small businesses frequently send emails that are ignored, deleted, or routed to spam while other businesses monetize email lists. A large share of small and medium businesses lack confidence in their marketing strategies, reducing email effectiveness. There are 4.48 billion email users globally, projected to reach 4.89 billion by 2027, enabling direct customer connections without social algorithms or costly advertising. Eighty-seven percent of marketing leaders call email marketing critical, and automated emails drive 320% more revenue than non-automated emails. Subject lines heavily influence opens and spam judgments, with average open rates around a 42.35% industry benchmark.
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