DoubleVerify has launched pre-bid video exclusion lists for TikTok, enhancing its brand suitability tools for advertisers. This feature allows brands to thwart potentially objectionable content before their ads go live, thus improving media quality and return on investment (ROI). According to CEO Mark Zagorski, this innovation employs advanced AI-driven classification technology to ensure ads are displayed in suitable environments, driving higher engagement and performance. With seamless operational efficiency, advertisers benefit from real-time, automated updates and comprehensive measurement solutions, ensuring maximum campaign optimization without manual effort.
DoubleVerify's release of pre-bid video exclusion lists for TikTok will empower advertisers to avoid objectionable content before their ads are served, maximizing campaign performance.
Mark Zagorski, CEO of DoubleVerify, highlighted that the new pre-bid controls are powered by AI-driven technology, ensuring ads align with brand settings for stronger engagement.
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