A study by Picnic and the7Stars found that high-quality digital media placements resulted in seven times more site visits for FoxyBingo. Utilizing Picnic's proprietary PIQ platform, which measures various indicators of ad experience, the research evaluated placement quality by comparing high-scoring domains against lower ones. The "Moe-Down" campaign achieved significantly better results in high-quality environments, illustrating that investing in superior media placements yields greater engagement and improved return on ad spend (ROAS). This emphasizes the need for strategic planning focused on quality, not just reach.
The new study reveals prioritizing high-quality digital media placements drove seven times more site visits for FoxyBingo, emphasizing the critical impact of media quality.
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