#ad-spend tag - Briefly

The growth of retail media necessitates brands to measure advertising impact across diverse platforms and standards, focusing on incremental return on ad spend.

Busting the myths of incrementality measurement in 2025

Measuring the impact of advertising campaigns on sales is becoming increasingly complex due to diverse channels and retail media networks.

Most advertisers measure retail media success through performance metrics

Return on ad spend (ROAS) is crucial for measuring retail media campaign success according to 69% of stakeholders.

Future investments in retail media will depend on achieving higher ROI compared to other channels.

Off-site retail media ad spend growing much faster than on-site

Retail media ad spend is shifting towards off-site strategies, with a projected 42.1% growth in 2025.

Retail media will account for almost a quarter of all US media ad spend in 2028

US omnichannel retail media ad spend to reach $129.93 billion in 2028.

Busting the myths of incrementality measurement in 2025

The growth of retail media necessitates brands to measure advertising impact across diverse platforms and standards, focusing on incremental return on ad spend.

Busting the myths of incrementality measurement in 2025

Measuring the impact of advertising campaigns on sales is becoming increasingly complex due to diverse channels and retail media networks.

Most advertisers measure retail media success through performance metrics

Return on ad spend (ROAS) is crucial for measuring retail media campaign success according to 69% of stakeholders.

Future investments in retail media will depend on achieving higher ROI compared to other channels.

moreretail-media

#marketing

Trump's topsy-turvy tariffs have marketers uncertain and on edge

Marketers are extremely concerned about the impact of tariffs on their businesses, prompting potential cuts to media spending.

The definitive guide to what's in and out (so far) in Trump's second presidential term

Influencers are diversifying their opportunities beyond traditional Super Bowl ads.

The evolving DEI landscape presents challenges for brands and marketers.

Marketers anticipate increased ad spending in 2025.

Digiday+ Research: Half of marketers say ad spend will grow this year

Marketers show optimism for increased ad spend in 2025, despite mixed confidence levels.

Trump's topsy-turvy tariffs have marketers uncertain and on edge

Marketers are extremely concerned about the impact of tariffs on their businesses, prompting potential cuts to media spending.

The definitive guide to what's in and out (so far) in Trump's second presidential term

Influencers are diversifying their opportunities beyond traditional Super Bowl ads.

The evolving DEI landscape presents challenges for brands and marketers.

Marketers anticipate increased ad spending in 2025.

Digiday+ Research: Half of marketers say ad spend will grow this year

Marketers show optimism for increased ad spend in 2025, despite mixed confidence levels.

moremarketing

#advertising

3 Reasons Why Pmax Ads Show Up In Shoddy Places

The rise of AI-generated sites presents challenges for marketers, impacting ad spend efficiency and increasing exposure to low-quality placements.

2025 Predictions: Open Web

The open web is saturated, leading to ineffective advertising and increased wasted spend due to low-quality sites.

What will it take for CTV ad spend to overtake Linear?

Linear TV remains dominant in ad impressions despite equal viewer time with CTV, indicating a delay in ad spend alignment.

The shift towards consumer spending patterns, rather than just time spent, is influencing advertising strategies.

Marketer ad spend will align with channels closest to the point of purchase, reshaping ad budget distributions.

X's latest brand safety snafu keeps advertisers at bay

Advertisers are unconvinced of platform safety despite efforts, facing issues like erroneous data and leadership controversies.

3 Reasons Why Pmax Ads Show Up In Shoddy Places

The rise of AI-generated sites presents challenges for marketers, impacting ad spend efficiency and increasing exposure to low-quality placements.

2025 Predictions: Open Web

The open web is saturated, leading to ineffective advertising and increased wasted spend due to low-quality sites.

What will it take for CTV ad spend to overtake Linear?

Linear TV remains dominant in ad impressions despite equal viewer time with CTV, indicating a delay in ad spend alignment.

The shift towards consumer spending patterns, rather than just time spent, is influencing advertising strategies.

Marketer ad spend will align with channels closest to the point of purchase, reshaping ad budget distributions.

X's latest brand safety snafu keeps advertisers at bay

Advertisers are unconvinced of platform safety despite efforts, facing issues like erroneous data and leadership controversies.

moreadvertising

#marketing-trends

Amazon Black Friday Ad Costs Rise As Brands Battle For Holiday Shoppers

Brands are facing increased competition and costs in Amazon advertising this Black Friday, with ad spending up 30% from 2023.

As social fragmentation continues, marketers rewrite the social playbook

The social media landscape in 2025 will be more fragmented and complex, making it challenging for marketers to allocate resources effectively.

Video ad spend expected to rise 16%, surpassing linear TV this year | MarTech

Digital video ad spend in the US is projected to reach $63 billion in 2024, surpassing linear TV for the first time.

Amazon Black Friday Ad Costs Rise As Brands Battle For Holiday Shoppers

Brands are facing increased competition and costs in Amazon advertising this Black Friday, with ad spending up 30% from 2023.

As social fragmentation continues, marketers rewrite the social playbook

The social media landscape in 2025 will be more fragmented and complex, making it challenging for marketers to allocate resources effectively.

Video ad spend expected to rise 16%, surpassing linear TV this year | MarTech

Digital video ad spend in the US is projected to reach $63 billion in 2024, surpassing linear TV for the first time.

moremarketing-trends

How the European and U.S. publishing landscapes compare and contrast

Similar challenges in the media landscape persist for both U.S. and European publishers, especially regarding site traffic and brand safety.

#retail-media-networks

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Marketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness.

Retail media frenzy muddies negotiations with brands, who agency execs say must spend or 'suffer the consequences'

Brands face pressure to increase spending on retail media networks for better shelf space.

Retail media networks are growing to account for 20% of total ad spend.

Negotiation processes now include media spend commitments from brands.

Media Buying Briefing: Who controls the balance of power between retail media and media agencies?

There is a significant power struggle in the commerce media landscape, particularly between retailers and brands regarding advertising spend and shelf space.

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Marketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness.

Retail media frenzy muddies negotiations with brands, who agency execs say must spend or 'suffer the consequences'

Brands face pressure to increase spending on retail media networks for better shelf space.

Retail media networks are growing to account for 20% of total ad spend.

Negotiation processes now include media spend commitments from brands.

Media Buying Briefing: Who controls the balance of power between retail media and media agencies?

There is a significant power struggle in the commerce media landscape, particularly between retailers and brands regarding advertising spend and shelf space.

moreretail-media-networks

Digiday+ Research Deep Dive: Instagram loses value in the eyes of publishers

Declining engagement and ad spend on Meta's platforms indicate waning confidence from publishers regarding Facebook and Instagram.

#programmatic-advertising

Political Buyers Should Warm Up To CTV This Election Season | AdExchanger

Political ad spending in the US is projected to exceed $12 billion for the 2024 election, but streaming TV ad spend remains relatively flat.

Pixalate Releases Global Mobile App Ad Spend Benchmarks Reports for Open Programmatic Advertising

Video gaming leads programmatic ad spending with a 63% share, totaling $4 billion in Q2 2024.

Healthy Living category sees substantial ad spend growth, emphasizing the popularity of health-focused mobile apps.

Political Buyers Should Warm Up To CTV This Election Season | AdExchanger

Political ad spending in the US is projected to exceed $12 billion for the 2024 election, but streaming TV ad spend remains relatively flat.

Pixalate Releases Global Mobile App Ad Spend Benchmarks Reports for Open Programmatic Advertising

Video gaming leads programmatic ad spending with a 63% share, totaling $4 billion in Q2 2024.

Healthy Living category sees substantial ad spend growth, emphasizing the popularity of health-focused mobile apps.

moreprogrammatic-advertising

Telemundo Courts Brands With Ways To Reach Young Hispanic Viewers | AdExchanger

TV programmers are pushing for more ad spend to reach the rapidly growing Hispanic audience, leveraging platforms like Telemundo and focusing on targeting multicultural Gen Z viewers.

ATT user opt in insights from AppsFlyer| App Developer Magazine

The implementation of Apple's App Tracking Transparency (ATT) has led to increased user opt-in rates, developer adoption of ATT prompts, surge in ad spend on iOS, and significant growth in non-organic app installs.

The Stack: Ad Networks on the Rise; UK Ad Spend to Grow 4.9%

Ad networks expanding rapidly with Google TV and Costco entering the ad business.

Meta faces EU complaints over data privacy issues, potentially violating EU regulations.

UK ad spend expected to grow by 4.9%, with worldwide expenditure set to increase by 7.8%.

What Advertisers Miss In Their Quest To Reach Hispanic Audiences | AdExchanger

DEI budgets for diverse audiences decreased since 2020, ignoring the growing US Hispanic market and its bilingual segment.

#ad-spend#ad-spend

Off-site retail media ad spend growing much faster than on-site

Retail media will account for almost a quarter of all US media ad spend in 2028

Busting the myths of incrementality measurement in 2025

Busting the myths of incrementality measurement in 2025

Most advertisers measure retail media success through performance metrics

Off-site retail media ad spend growing much faster than on-site

Retail media will account for almost a quarter of all US media ad spend in 2028

Busting the myths of incrementality measurement in 2025

Busting the myths of incrementality measurement in 2025

Most advertisers measure retail media success through performance metrics

Trump's topsy-turvy tariffs have marketers uncertain and on edge

The definitive guide to what's in and out (so far) in Trump's second presidential term

Digiday+ Research: Half of marketers say ad spend will grow this year

Trump's topsy-turvy tariffs have marketers uncertain and on edge

The definitive guide to what's in and out (so far) in Trump's second presidential term

Digiday+ Research: Half of marketers say ad spend will grow this year

3 Reasons Why Pmax Ads Show Up In Shoddy Places

2025 Predictions: Open Web

What will it take for CTV ad spend to overtake Linear?

X's latest brand safety snafu keeps advertisers at bay

3 Reasons Why Pmax Ads Show Up In Shoddy Places

2025 Predictions: Open Web

What will it take for CTV ad spend to overtake Linear?

X's latest brand safety snafu keeps advertisers at bay

Amazon Black Friday Ad Costs Rise As Brands Battle For Holiday Shoppers

As social fragmentation continues, marketers rewrite the social playbook

Video ad spend expected to rise 16%, surpassing linear TV this year | MarTech

Amazon Black Friday Ad Costs Rise As Brands Battle For Holiday Shoppers

As social fragmentation continues, marketers rewrite the social playbook

Video ad spend expected to rise 16%, surpassing linear TV this year | MarTech

How the European and U.S. publishing landscapes compare and contrast

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Retail media frenzy muddies negotiations with brands, who agency execs say must spend or 'suffer the consequences'

Media Buying Briefing: Who controls the balance of power between retail media and media agencies?

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Retail media frenzy muddies negotiations with brands, who agency execs say must spend or 'suffer the consequences'

Media Buying Briefing: Who controls the balance of power between retail media and media agencies?

Digiday+ Research Deep Dive: Instagram loses value in the eyes of publishers

Political Buyers Should Warm Up To CTV This Election Season | AdExchanger

Pixalate Releases Global Mobile App Ad Spend Benchmarks Reports for Open Programmatic Advertising

Political Buyers Should Warm Up To CTV This Election Season | AdExchanger

Pixalate Releases Global Mobile App Ad Spend Benchmarks Reports for Open Programmatic Advertising

Telemundo Courts Brands With Ways To Reach Young Hispanic Viewers | AdExchanger

ATT user opt in insights from AppsFlyer| App Developer Magazine

The Stack: Ad Networks on the Rise; UK Ad Spend to Grow 4.9%

What Advertisers Miss In Their Quest To Reach Hispanic Audiences | AdExchanger

#ad-spend
#ad-spend