#ad-spend
#ad-spend

Marketing

Media Buying Briefing: Who controls the balance of power between retail media and media agencies?

There is a significant power struggle in the commerce media landscape, particularly between retailers and brands regarding advertising spend and shelf space. [ more ]

Digiday

Marketing

Retail media frenzy muddies negotiations with brands, who agency execs say must spend or 'suffer the consequences'

Brands face pressure to increase spending on retail media networks for better shelf space.

Retail media networks are growing to account for 20% of total ad spend.

Negotiation processes now include media spend commitments from brands. [ more ]

Digiday

5 days ago

Marketing

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Marketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness. [ more ]

Digiday

Marketing

Media Buying Briefing: Who controls the balance of power between retail media and media agencies?

There is a significant power struggle in the commerce media landscape, particularly between retailers and brands regarding advertising spend and shelf space. [ more ]

Digiday

moreretail-media-networks

Marketing

Retail media frenzy muddies negotiations with brands, who agency execs say must spend or 'suffer the consequences'

Brands face pressure to increase spending on retail media networks for better shelf space.

Retail media networks are growing to account for 20% of total ad spend.

Negotiation processes now include media spend commitments from brands. [ more ]

#retail-media

Grocery Dive

Marketing

Busting the myths of incrementality measurement in 2025

Measuring the impact of advertising campaigns on sales is becoming increasingly complex due to diverse channels and retail media networks. [ more ]

Retail Dive

Marketing

Busting the myths of incrementality measurement in 2025

The growth of retail media necessitates brands to measure advertising impact across diverse platforms and standards, focusing on incremental return on ad spend. [ more ]

EMARKETER

Marketing

Most advertisers measure retail media success through performance metrics

Return on ad spend (ROAS) is crucial for measuring retail media campaign success according to 69% of stakeholders.

Future investments in retail media will depend on achieving higher ROI compared to other channels. [ more ]

Digiday

Marketing

Retail media's evolution: How retailers are finding a way to break in and stand out

Retail media is booming, set to surpass traditional TV, offering valuable first-party data to marketers.

Retailers face challenges but can't ignore the opportunity to capture ad spend through retail media networks. [ more ]

Exchangewire

Online marketing

The Stack: The Latest Ad Spend Figures; Big Tech Acquisition Terminations & Profit Rises

UK ad spend expected to grow by 5.9% this year

Retail media is growing faster than search or social in the US [ more ]

Exchangewire

Marketing

Retail Media Grows its Share of Total US Ad Spend; Amazon & iRobot Terminate Acquisition Agreement; China Approves 14 Large Language Models

Retail media ad spend is growing faster than search or social and is predicted to make up over one-fifth of total US ad spending by 2027.

Amazon has terminated its $1.4 billion deal to acquire iRobot due to opposition from the European Union.

China has approved 14 large language models for commercial use, pushing AI to boost efficiency in enterprises. [ more ]

Grocery Dive

Marketing

Busting the myths of incrementality measurement in 2025

Measuring the impact of advertising campaigns on sales is becoming increasingly complex due to diverse channels and retail media networks. [ more ]

Retail Dive

Marketing

Busting the myths of incrementality measurement in 2025

The growth of retail media necessitates brands to measure advertising impact across diverse platforms and standards, focusing on incremental return on ad spend. [ more ]

EMARKETER

Marketing

Most advertisers measure retail media success through performance metrics

Return on ad spend (ROAS) is crucial for measuring retail media campaign success according to 69% of stakeholders.

Future investments in retail media will depend on achieving higher ROI compared to other channels. [ more ]

Digiday

Marketing

Retail media's evolution: How retailers are finding a way to break in and stand out

Retail media is booming, set to surpass traditional TV, offering valuable first-party data to marketers.

Retailers face challenges but can't ignore the opportunity to capture ad spend through retail media networks. [ more ]

Exchangewire

Online marketing

The Stack: The Latest Ad Spend Figures; Big Tech Acquisition Terminations & Profit Rises

UK ad spend expected to grow by 5.9% this year

Retail media is growing faster than search or social in the US [ more ]

Exchangewire

#programmatic-advertising

Marketing

Retail Media Grows its Share of Total US Ad Spend; Amazon & iRobot Terminate Acquisition Agreement; China Approves 14 Large Language Models

Retail media ad spend is growing faster than search or social and is predicted to make up over one-fifth of total US ad spending by 2027.

Amazon has terminated its $1.4 billion deal to acquire iRobot due to opposition from the European Union.

China has approved 14 large language models for commercial use, pushing AI to boost efficiency in enterprises. [ more ]

moreretail-media

#social-media

Digiday

3 weeks ago

Marketing tech

Digiday+ Research Deep Dive: Instagram loses value in the eyes of publishers

Declining engagement and ad spend on Meta's platforms indicate waning confidence from publishers regarding Facebook and Instagram. [ more ]

Modern Retail

9 months ago

Online marketing

'I've never seen anything like this': Temu's ad spend soars as it embarks on a marketing blitz

Temu's ad spend increased 1,000% year-over-year from January to November 2023, with 76% of the spend going to social media.

Temu plans to run an ad during the Super Bowl for the second year in a row, showing no signs of slowing its advertising ambitions. [ more ]

Digiday

3 weeks ago

Marketing tech

Digiday+ Research Deep Dive: Instagram loses value in the eyes of publishers

Declining engagement and ad spend on Meta's platforms indicate waning confidence from publishers regarding Facebook and Instagram. [ more ]

Modern Retail

9 months ago

Online marketing

'I've never seen anything like this': Temu's ad spend soars as it embarks on a marketing blitz

Temu's ad spend increased 1,000% year-over-year from January to November 2023, with 76% of the spend going to social media.

Temu plans to run an ad during the Super Bowl for the second year in a row, showing no signs of slowing its advertising ambitions. [ more ]

moresocial-media

AdExchanger

Marketing tech

Political Buyers Should Warm Up To CTV This Election Season | AdExchanger

Political ad spending in the US is projected to exceed $12 billion for the 2024 election, but streaming TV ad spend remains relatively flat. [ more ]

Exchangewire

Marketing tech

Pixalate Releases Global Mobile App Ad Spend Benchmarks Reports for Open Programmatic Advertising

Video gaming leads programmatic ad spending with a 63% share, totaling $4 billion in Q2 2024.

Healthy Living category sees substantial ad spend growth, emphasizing the popularity of health-focused mobile apps. [ more ]

AdExchanger

Marketing tech

Political Buyers Should Warm Up To CTV This Election Season | AdExchanger

Political ad spending in the US is projected to exceed $12 billion for the 2024 election, but streaming TV ad spend remains relatively flat. [ more ]

Exchangewire

moreprogrammatic-advertising

Marketing tech

Pixalate Releases Global Mobile App Ad Spend Benchmarks Reports for Open Programmatic Advertising

Video gaming leads programmatic ad spending with a 63% share, totaling $4 billion in Q2 2024.

Healthy Living category sees substantial ad spend growth, emphasizing the popularity of health-focused mobile apps. [ more ]

AdExchanger

5 months ago

Marketing

Telemundo Courts Brands With Ways To Reach Young Hispanic Viewers | AdExchanger

TV programmers are pushing for more ad spend to reach the rapidly growing Hispanic audience, leveraging platforms like Telemundo and focusing on targeting multicultural Gen Z viewers. [ more ]

App Developer Magazine

5 months ago

Marketing

ATT user opt in insights from AppsFlyer| App Developer Magazine

The implementation of Apple's App Tracking Transparency (ATT) has led to increased user opt-in rates, developer adoption of ATT prompts, surge in ad spend on iOS, and significant growth in non-organic app installs. [ more ]

#brand-safety

Digiday

Marketing

X's latest brand safety snafu keeps advertisers at bay

Advertisers are unconvinced of platform safety despite efforts, facing issues like erroneous data and leadership controversies. [ more ]

Digiday

7 months ago

Media industry

News podcasts and ad buyers have yet to see a presidential election year ad spend bump

News podcasts are experiencing declining or flat ad revenue compared to previous election years. Advertisers are increasingly avoiding news content due to brand suitability concerns and political polarization. [ more ]

Digiday

Marketing

X's latest brand safety snafu keeps advertisers at bay

Advertisers are unconvinced of platform safety despite efforts, facing issues like erroneous data and leadership controversies. [ more ]

Digiday

7 months ago

Media industry

News podcasts and ad buyers have yet to see a presidential election year ad spend bump

morebrand-safety

MarTech

Marketing

Video ad spend expected to rise 16%, surpassing linear TV this year | MarTech

Digital video ad spend in the US is projected to reach $63 billion in 2024, surpassing linear TV for the first time. [ more ]

AdExchanger

Marketing

IPG Dusts Itself Off After A Difficult 2023, Enters Recovery Mode | AdExchanger

Tech clients slashing ad spend hurt IPG's bottom line.

IPG lost big client accounts and digital specialist agencies, offsetting its growth in other sectors. [ more ]

Exchangewire

Artificial intelligence

'Freely' Streaming Service to Launch in the UK; OOH Leads Australia's Second Biggest Year of Ad Spend; UK Shelves Proposed AI Copyright Code - ExchangeWire.com

A new subscription-free streaming service called Freely is set to launch in the UK in Q2, allowing consumers to seamlessly switch between live and on-demand TV.

Australia saw its second biggest year of ad spend in 2023, with OOH ad spend and video-based digital campaigns experiencing significant growth. [ more ]

The Drum

9 months ago

Marketing

With ad spend up, here's how agencies are preparing for growth

Agencies should gather intel, raise their profile, and target carefully to leverage the positive ad spend outlook.

Various ad industry barometers are showing optimistic signs for the coming year, including budget expansions and increased ad spend in the UK and US. [ more ]

Glamour

Marketing

I Used to Love TikTok, But in 2024 It Just Feels Cringe

A platform that used to be entertaining is now just seemingly overflowing with clout chasers.Will it keep our attention in the new year?

Digiday

Marketing

A look at holding company 2024 ad spending forecasts

2024 will be a major year for advertising due to the U.S. presidential election boosting political spending

Digital, CTV, and retail media are expected to be key drivers of ad spend growth in 2024 [ more ]

#ad spend

AdExchanger

Marketing tech

The Big Story: Programmatic Fog | AdExchanger

25% of the programmatic ad market is considered waste

Retail media and streaming are on the rise while linear TV is declining [ more ]

MarTech

Marketing tech

ANA study finds 25% of programmatic ad dollars are wasted | MarTech

$22 billion of programmatic ad spend is wasteful or unproductive

Only $0.36 of every dollar spent reaches a consumer [ more ]

AdExchanger

Marketing

All Marketers Want For Christmas Is ... Performance | AdExchanger

Consumers spent $76.8 billion on early holiday shopping this year, $4.3 billion more than last year.

19% of consumers shop for holiday gifts year-round, a figure predicted to increase to 30% by 2026.

Marketers are shifting their ad spend to channels like YouTube and focusing on core services like curbside pickup. [ more ]

AdExchanger

Marketing

Retail Advertisers Battle Ad Platforms Obsessed With Discounts | AdExchanger

Holiday shopping trends include markdowns, huge discounts, and major sales deals.

Retailers like Target and The Trade Desk are experiencing a pullback in ad spend due to low discretionary spending and tightening belts in certain categories.

Ad platforms like Google and Walmart are putting pressure on advertisers to promote deals this holiday season. [ more ]

Digiday

Marketing

Thrive Market's CMO Amina Pasha credits marketing on TikTok for membership surge

Thrive Market has increased its ad spend on TikTok by over 250% this year compared to last year.

The majority of Thrive Market's ad spend goes into Meta, TikTok, and search, with explosive growth seen on Meta and TikTok. [ more ]

AdExchanger

Marketing tech

The Big Story: Programmatic Fog | AdExchanger

25% of the programmatic ad market is considered waste

Retail media and streaming are on the rise while linear TV is declining [ more ]

MarTech

Marketing tech

ANA study finds 25% of programmatic ad dollars are wasted | MarTech

$22 billion of programmatic ad spend is wasteful or unproductive

Only $0.36 of every dollar spent reaches a consumer [ more ]

AdExchanger

Marketing

All Marketers Want For Christmas Is ... Performance | AdExchanger

Consumers spent $76.8 billion on early holiday shopping this year, $4.3 billion more than last year.

19% of consumers shop for holiday gifts year-round, a figure predicted to increase to 30% by 2026.

Marketers are shifting their ad spend to channels like YouTube and focusing on core services like curbside pickup. [ more ]

AdExchanger

Marketing

Retail Advertisers Battle Ad Platforms Obsessed With Discounts | AdExchanger

Holiday shopping trends include markdowns, huge discounts, and major sales deals.

Retailers like Target and The Trade Desk are experiencing a pullback in ad spend due to low discretionary spending and tightening belts in certain categories.

Ad platforms like Google and Walmart are putting pressure on advertisers to promote deals this holiday season. [ more ]

Digiday