In April, Temu and Shein halted their Google Shopping ad spend, resulting in a dramatic 0% ad impressions on the platform. According to Sensor Tower data, daily active users for Temu decreased by 52% and Shein by 25% in May compared to March. The tariffs imposed are influencing the earnings of Temu's parent company PDD, which reported results that fell short of growth expectations. This scenario illustrates the ripple effect tariffs have on different platforms and retailers, significantly altering competition within the market.
The sharp drop in ad impressions for Temu and Shein following their complete withdrawal from Google Shopping ad spend highlights the significant impact of tariffs on the retail ecosystem.
With daily active users plummeting by 52% for Temu and 25% for Shein, it's evident that reduced marketing spend directly correlates with user engagement metrics.
Collection
[
|
...
]