In Further Assault on Cinema, Amazon Is Deploying AI-Aided Dubs on Streaming MoviesAmazon Prime Video introduces AI-aided dubbing, aiming to broaden access but sparking concern over the quality of translated content.
The Race To The Bottom Is Over. Advertisers Care About Quality Again | AdExchangerThe digital advertising industry's audience-first strategy undermines brand integrity by prioritizing low-quality media over fundamental advertising principles.
PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality TargetingIntegration of media quality measurement enhances efficiency and scalability for advertisers.Buyers can now apply Adelaide's attention data seamlessly to any media deal for optimal results.
The Good, Bad And Overblown About The Trade Desk's Top 100 List | AdExchangerThe Trade Desk's release of the top 100 publishers sparked industry concerns about its pivot to a gatekeeper role, impacting publishers and buyers alike.
1 in 3 Domains Fail Media Quality Thresholds, According to Ground-Breaking New Report from PicnicOne in three domains fail to meet quality standards, indicating major issues impacting brand safety and ad spend efficiency.
Picnic Study Reveals Vo5 Achieved 4.9 Times More Consented Sessions with Quality Media TechnologyPrioritizing high-quality media inventory can significantly enhance campaign performance and return on ad spend.
Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic - Yahoo Top the ListPicnic's Media Quality Report defines and measures media quality in digital advertising, recognizing the top UK publishers for 2024 based on their quality standards.
The Race To The Bottom Is Over. Advertisers Care About Quality Again | AdExchangerThe digital advertising industry's audience-first strategy undermines brand integrity by prioritizing low-quality media over fundamental advertising principles.
PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality TargetingIntegration of media quality measurement enhances efficiency and scalability for advertisers.Buyers can now apply Adelaide's attention data seamlessly to any media deal for optimal results.
The Good, Bad And Overblown About The Trade Desk's Top 100 List | AdExchangerThe Trade Desk's release of the top 100 publishers sparked industry concerns about its pivot to a gatekeeper role, impacting publishers and buyers alike.
1 in 3 Domains Fail Media Quality Thresholds, According to Ground-Breaking New Report from PicnicOne in three domains fail to meet quality standards, indicating major issues impacting brand safety and ad spend efficiency.
Picnic Study Reveals Vo5 Achieved 4.9 Times More Consented Sessions with Quality Media TechnologyPrioritizing high-quality media inventory can significantly enhance campaign performance and return on ad spend.
Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic - Yahoo Top the ListPicnic's Media Quality Report defines and measures media quality in digital advertising, recognizing the top UK publishers for 2024 based on their quality standards.
New research by DoubleVerify indicates UK is underperforming in Brand SuitabilityThe UK lags in brand safety, with violations exceeding the global benchmark; use of AI for brand suitability control aids in reducing violations globally.
Brands Achieve Significant Gains in Media Quality & Performance with Adelaide's Attention Pre-Bid Segments - ExchangeWire.comMajor brands leverage Adelaide's attention-based pre-bid targeting, resulting in significant improvements in media quality and campaign outcomes.
Adelaide Launches 2025 Outcomes Guide: Collection of Case StudiesAttention-based metrics significantly enhance advertising outcomes across various industriesThe 2025 Outcomes Guide demonstrates the effective use of AU metrics in increasing brand awareness and conversionsHigh-AU media placements lead to remarkable engagement and conversion improvements.
New research by DoubleVerify indicates UK is underperforming in Brand SuitabilityThe UK lags in brand safety, with violations exceeding the global benchmark; use of AI for brand suitability control aids in reducing violations globally.
Brands Achieve Significant Gains in Media Quality & Performance with Adelaide's Attention Pre-Bid Segments - ExchangeWire.comMajor brands leverage Adelaide's attention-based pre-bid targeting, resulting in significant improvements in media quality and campaign outcomes.
Adelaide Launches 2025 Outcomes Guide: Collection of Case StudiesAttention-based metrics significantly enhance advertising outcomes across various industriesThe 2025 Outcomes Guide demonstrates the effective use of AU metrics in increasing brand awareness and conversionsHigh-AU media placements lead to remarkable engagement and conversion improvements.
Washington Post Ingeniously Leverages 'AI' To Undermine History And Make Search Less UsefulAI in journalism is often misused to cut costs and degrade quality instead of enhancing editorial processes.
New Picnic Study Reveals Clearpay Boosts Brand Consideration with New Quality Media TechnologyMedia quality significantly influences brand consideration, despite minimal variation in traditional performance metrics.
49% of Domains are Classified as High-Risk According to New PIQ Intelligence49% of online domains are considered high-risk, impacting ad campaign effectiveness and increasing the potential for brand damage.
New Picnic Study Reveals Clearpay Boosts Brand Consideration with New Quality Media TechnologyMedia quality significantly influences brand consideration, despite minimal variation in traditional performance metrics.
49% of Domains are Classified as High-Risk According to New PIQ Intelligence49% of online domains are considered high-risk, impacting ad campaign effectiveness and increasing the potential for brand damage.
Onetag & Adelaide Introduce Attention-Based Programmatic Media Planning & ActivationOnetag partners with Adelaide to integrate attention-based media quality measurement into their programmatic solutions.
The VC POV | AdExchangerVenture capitalists prioritize vision, product, team, and traction when considering investments in ad tech companies.
Onetag & Adelaide Introduce Attention-Based Programmatic Media Planning & ActivationOnetag partners with Adelaide to integrate attention-based media quality measurement into their programmatic solutions.
The VC POV | AdExchangerVenture capitalists prioritize vision, product, team, and traction when considering investments in ad tech companies.
Greenbids Announces Michael Hanbury-Williams as New UK MDGreenbids appoints Michael Hanbury-Williams as UK MD to enhance media quality and ensure sustainable advertising practices using AI.Hanbury-Williams aims to lead Greenbids' growth, focusing on media efficiency and decarbonization in digital advertising.
It's Time For Buyers To Ditch Vanity Metrics And Collaborate With SellersMarketers need to shift focus from vanity metrics to performance outcomes for better media quality on the open internet.
EMARKETER Selects Adelaide as the First Attention Measurement Company to Enrich Its Platform with Attention MetricsAdelaide partners with EMARKETER to provide attention benchmarks for media quality transparency.Adelaide's omnichannel metric AU assists in predicting attention and outcomes, aiding marketers in making informed media investment decisions.Adelaide's global benchmarks and breakdowns of AU ratings offer insights for media quality comparison and optimization across channels.
Instream Or Out? Why It's So Hard To Accurately Label Video Inventory | AdExchangerMedia quality controversy rising in online video due to mislabeled inventory, impacting pricing and user experience.
The ANA Says Advertisers Are Spending Way Less On MFA - But Programmatic Ain't Fully Transparent Yet | AdExchangerProgrammatic media supply chain transparency study revealed $22 billion annual waste