The Race To The Bottom Is Over. Advertisers Care About Quality Again | AdExchanger
The digital advertising industry's audience-first strategy undermines brand integrity by prioritizing low-quality media over fundamental advertising principles.
The Good, Bad And Overblown About The Trade Desk's Top 100 List | AdExchanger
The Trade Desk's release of the top 100 publishers sparked industry concerns about its pivot to a gatekeeper role, impacting publishers and buyers alike.
1 in 3 Domains Fail Media Quality Thresholds, According to Ground-Breaking New Report from Picnic
One in three domains fail to meet quality standards, indicating major issues impacting brand safety and ad spend efficiency.
Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic - Yahoo Top the List
Picnic's Media Quality Report defines and measures media quality in digital advertising, recognizing the top UK publishers for 2024 based on their quality standards.
The Race To The Bottom Is Over. Advertisers Care About Quality Again | AdExchanger
The digital advertising industry's audience-first strategy undermines brand integrity by prioritizing low-quality media over fundamental advertising principles.
The Good, Bad And Overblown About The Trade Desk's Top 100 List | AdExchanger
The Trade Desk's release of the top 100 publishers sparked industry concerns about its pivot to a gatekeeper role, impacting publishers and buyers alike.
1 in 3 Domains Fail Media Quality Thresholds, According to Ground-Breaking New Report from Picnic
One in three domains fail to meet quality standards, indicating major issues impacting brand safety and ad spend efficiency.
Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic - Yahoo Top the List
Picnic's Media Quality Report defines and measures media quality in digital advertising, recognizing the top UK publishers for 2024 based on their quality standards.
New research by DoubleVerify indicates UK is underperforming in Brand Suitability
The UK lags in brand safety, with violations exceeding the global benchmark; use of AI for brand suitability control aids in reducing violations globally.
It's Time For Buyers To Ditch Vanity Metrics And Collaborate With Sellers
Marketers need to shift focus from vanity metrics to performance outcomes for better media quality on the open internet.
New research by DoubleVerify indicates UK is underperforming in Brand Suitability
The UK lags in brand safety, with violations exceeding the global benchmark; use of AI for brand suitability control aids in reducing violations globally.
It's Time For Buyers To Ditch Vanity Metrics And Collaborate With Sellers
Marketers need to shift focus from vanity metrics to performance outcomes for better media quality on the open internet.