#media-quality

#media-quality

"You could have a bunch of AI slop that kind of keeps dumb people clicking," Best said. But that the same technology could enable a very different outcome: a "future where there's way more creative leverage" for independent creators, he said. Best also said that the real bottleneck for media isn't content, but attention. "We've entered a world where attention is the scarce resource," he said. "We have won the war on boredom." "There's no scarcity of content, but there's a huge scarcity of good content," he added.

Over the past five years, advertisers have incorporated media quality into their measurement and buying practices, leading to a market growth for quality-based programmatic solutions.

The new study reveals prioritizing high-quality digital media placements drove seven times more site visits for FoxyBingo, emphasizing the critical impact of media quality.