The 2025 Global Insights: EMEA Report by DoubleVerify reveals improvements in global media quality, specifically a 24% decline in brand suitability violations year-over-year, reducing to 7.1%. The UK contributed significantly with a 21% drop, yet EMEA remains 37% over the global benchmark. Fraud rates decreased by 33% to 0.7%, aided by lower non-human traffic and device hijacking incidents. The report emphasizes customization of advertiser strategies to enhance performance amid complex media investments and varying attention levels across platforms.
"As media investments become more complex and fragmented, our insights offer a critical roadmap for advertisers seeking to reduce waste, maximise engagement, and drive tangible outcomes across the globe."
"EMEA Violations declined by 24% year-over-year to 7.1%, with the UK being the primary driver of the overall decrease, resulting in a 21% drop in brand suitability violations in the country."
Collection
[
|
...
]