Exchangewire1 month agoMarketingZefr & TikTok Expand Brand Safety & Suitability Measurement Through Advanced Controls for Global AdvertisersAdvertisers can now deploy advanced brand suitability controls on TikTok through Zefr's new capabilities. [ more ]
Exchangewire3 months agoMarketingDoubleVerify Enhances Proprietary 'Made for Advertising' Measurement & Protection Solution with Tiered Brand Suitability Categories - ExchangeWire.comDoubleVerify has launched new tiered brand suitability categories to address 'Made For Advertising' (MFA) measurement and protection. The tiered MFA categories give brands enhanced granularity and control to determine the level of protection that suits their requirements. [ more ]
Social Media Today5 months agoMarketingYouTube Announces Third Party Verification Partnerships for Shorts Ad PlacementsIAS and Double Verify are expanding their brand safety and suitability measurement options for YouTube Shorts inventory. Marketers can now access third-party assurance that their ads in YouTube Shorts are appearing in brand safe and suitable content. [ more ]
Podcaster News3 months agoPodcastALIVE Podcast Network And Barometer Partner To Drive Equitable Monetization For Black Creators - Podcaster NewsBrand suitability and safety technologies have disproportionately impacted creators from diverse backgrounds. ALIVE Podcast Network has partnered with Barometer to revolutionize monetization opportunities for Black creators and media owners. [ more ]