#brand-suitability

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fromExchangewire
1 week ago

DV Expands AI-Powered Brand Suitability Measurement Coverage Across Meta's Feeds & Reels - ExchangeWire.com

DoubleVerify expands brand suitability measurement for Meta platforms with thirty content-level categories, enhancing advertiser transparency and control.
fromExchangewire
3 weeks ago

DoubleVerify's 9th Global Insights Report Reveals Shifting Media Quality and Performance Trends - ExchangeWire.com

Global media quality has improved, with declines in brand violation rates and fraud, although attention varies by region and format.
Marketing tech
fromExchangewire
4 months ago

Zefr Expands Brand Suitability Protection on TikTok with AI-Powered Exclusion Lists

Zefr and TikTok launch AI-driven exclusion lists for real-time brand suitability control.
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