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Marketing tech
fromExchangewire
5 days ago

DoubleVerify Expands AI-Powered Brand Suitability Measurement Coverage Across Meta Threads

DoubleVerify expands AI-powered post-bid brand suitability measurement to Meta Threads, giving advertisers transparent, scalable verification and unified coverage across Meta platforms.
Marketing tech
fromDigiday
2 weeks ago

Why advertisers are quietly returning to news-driven media channels

Brand suitability is fluid and increasingly drives advertisers back to news inventory despite emotional risk and politicized cultural shifts.
fromAdExchanger
1 month ago

Cognitiv Dives Deeper Into Contextual Advertising With Updated ContextGPT Tool | AdExchanger

On Wednesday, Cognitiv released the latest version of ContextGPT, which allows brands to provide more detailed and specific targeting parameters in order to optimize ad performance, Aaron Andalman, co-founder and chief science officer of Cognitiv, told AdExchanger. Brand suitability used to rely solely on keywords, said Andalman, but Cognitiv's technology understands content situationally based on how words are being used.
Marketing tech
E-Commerce
fromExchangewire
2 months ago

DV Expands AI-Powered Brand Suitability Measurement Coverage Across Meta's Feeds & Reels - ExchangeWire.com

DoubleVerify expands brand suitability measurement for Meta platforms with thirty content-level categories, enhancing advertiser transparency and control.
Digital life
fromExchangewire
2 months ago

DoubleVerify's 9th Global Insights Report Reveals Shifting Media Quality and Performance Trends - ExchangeWire.com

Global media quality has improved, with declines in brand violation rates and fraud, although attention varies by region and format.
Marketing tech
fromExchangewire
6 months ago

Zefr Expands Brand Suitability Protection on TikTok with AI-Powered Exclusion Lists

Zefr and TikTok launch AI-driven exclusion lists for real-time brand suitability control.
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