"DoubleVerify, a leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, announced the expansion of its post-bid brand suitability measurement coverage across Meta Threads feed. With this release, global advertisers can leverage DV's industry-leading, AI-powered classification technology to gain transparency into the content and context surrounding their ads on Threads feed. "As advertising evolves across emerging platforms like Threads, independent verification is critical to building trust and driving performance,""
"For brands, Threads provides a unique environment to connect with engaged communities in real time. Proprietary technology - AI-powered classification ensures accuracy at scale, analysing content directly above and below ads to verify suitability. Comprehensive coverage - Holistic media quality measurement now spans Threads, Instagram, Facebook, and Audience Network. Trusted measurement - Global brands benefit from DV's independent, third-party verification to monitor campaign quality."
"With this release, advertisers will benefit from: DV's brand suitability is powered by its proprietary, AI-powered Universal Content Intelligence™ engine, which analyses video, image, audio, speech, and text to deliver accurate content classifications at scale. Using innovative key frame extraction, DV pinpoints the most relevant video moments, enabling faster and more precise analysis while reducing computing power and environmental impact."
DoubleVerify expanded its post-bid brand suitability measurement to include Meta Threads feed, enabling advertisers to verify ad context and content on Threads. The company leverages AI-powered classification to analyze content surrounding ads across Meta platforms, offering accuracy at scale by examining video, image, audio, speech, and text. Proprietary Universal Content Intelligence™ and key frame extraction speed analysis and reduce computing and environmental impact. Coverage now spans Threads, Instagram, Facebook, and Audience Network. Independent third-party verification provides global brands with transparency, confidence, and actionable insights to maximize campaign impact while ensuring ads appear beside suitable, contextually relevant content without sacrificing scale.
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