#meta-threads

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Marketing tech
fromAdExchanger
1 week ago

AI Ad Revenue Drama Sweeps Davos; A Higher Threads Count | AdExchanger

AI startups must justify high valuations with meaningful revenue, fueling debate over when and how to adopt ad-based monetization amid platform competition.
Social media marketing
fromTechCrunch
2 weeks ago

Threads edges out X in daily mobile users, new data shows | TechCrunch

Meta's Threads now has more daily mobile users than Elon Musk's X, driven by steady growth, cross-promotion, features, and creator focus amid controversies on X.
Media industry
fromFortune
1 month ago

Meta's Threads makes a play for podcasters and their rabid fans | Fortune

Threads will add podcast preview snippets in feeds to attract podcasters and encourage listener community engagement through features and live events.
Marketing tech
fromExchangewire
3 months ago

DoubleVerify Expands AI-Powered Brand Suitability Measurement Coverage Across Meta Threads

DoubleVerify expands AI-powered post-bid brand suitability measurement to Meta Threads, giving advertisers transparent, scalable verification and unified coverage across Meta platforms.
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