"Meta Platforms Inc.'s Threads will launch podcast previews, or the ability to upload snippets of shows that play directly in user feeds, as part of a broader effort to encourage podcasters and their fans to spend more time on the social network, according to a person familiar with the plans. Threads already launched another podcast-oriented feature in recent months - the ability to link to a show on a profile"
""Could Threads be the canonical place where you're talking about and engaging with other fans about what's going on in a podcast?" Hayes asked during a recent interview with Bloomberg. " You should be able to depend on Threads to be the place where conversation is happening about that." Part of the company's plan to lure podcasters to the service involves live events, including a recent taping of All The Smoke, a basketball podcast, in Los Angeles earlier this month."
Meta Platforms' Threads will enable podcast previews—short snippets that play directly in user feeds—to encourage podcasters and their fans to spend more time on the network. Threads previously added profile links that open shows in Apple Podcasts, iHeart, or Spotify to connect listeners to content. The company aims to foster community around shows by making Threads a dependable place for episode conversation. Meta is hosting live events, such as a recent All The Smoke taping in Los Angeles, to attract creators and drive posts that stimulate discussion. Company leaders say podcasts align with creators who perform well on Threads and boost user engagement.
Read at Fortune
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