#social-media-advertising

#social-media-advertising

Investors should consider strong AI stocks like Meta Platforms as they show robust growth and engagement due to AI innovations.

Boosted posts on Facebook and Instagram iOS apps will now face an additional 30% service charge imposed by Apple.

Meta Platforms introduces new methods to help small businesses bypass Apple's ad fee on boosted posts by using desktop sites.

Diverse advertising options exist, each with unique benefits for engaging target audiences effectively.

Advertisers prepare contingency plans amid TikTok uncertainty

Meta's Reels and YouTube's Shorts could benefit if TikTok is banned

TikTok Smart+ shows mixed effectiveness, with some brands benefiting from higher ROAS while others express concerns over transparency and performance.

Optimizing for ad engines reduces costs and enhances effectiveness of paid traffic through better alignment with landing page relevance.

Advertising can now be launched quickly, enabling rapid scaling and engagement with potential clients.

Facebook Ads Manager is essential for reaching potential customers with a small advertising budget.

Harris outspent Trump on social media ads 20 to 1 around the debate, emphasizing her strong campaign strategy.

Harris's campaign significantly outspent Trump's on social media, despite a later start, indicating a shift in campaign strategies for upcoming elections.

Two-thirds of US decision-makers will boost social media ad investments this holiday season.

The US retail sector's social media ad spending will hit $25.91 billion in 2024.

Meta enhances ad effectiveness with personalized discounts and streamlined discount codes.

One effective campaign tactic for new contact discovery is combining targeted content marketing with data-driven social media advertising.

e.l.f. Beauty differentiates itself from legacy cosmetics companies by relying on social media for advertising instead of big-name celebrities and marketing campaigns.

e.l.f. Beauty's strategy of targeting younger demographics through social media has resulted in increasing quarterly revenue.

Meta enhances Partnership Ads with creator testimonials and content in Collection Ads, boosting influencer marketing effectiveness.

The Partnership Ads Hub streamlines ad management for brands.

Meta introduces new AI-powered updates for businesses to enhance ads on Facebook and Instagram.

Social media platforms are increasingly focusing on enhancing the shopping experience for users and supporting advertisers.

Influencer ads outperform non-creator ads on TikTok and Instagram.

Brands can boost collaboration posts with high engagement as influencer ads.

Viral Nation's Secure solution enhances brand safety and creator alignment using advanced AI tools.

Meta introduces new AI-powered tools for brands and retailers to enhance advertising on Facebook and Instagram.

Social media platforms like Meta are focusing more on boosting consumerism through personalized ads and product recommendations.

Influencers' pricing can be extraordinarily high, surprising small business owners.

Social media advertising for prescription drugs can be misleading and unethical.

Bipartisan efforts are underway to regulate misleading prescription drug advertisements from social media influencers and telehealth firms.

Social media advertising influences both unhealthy spending habits and financial responsibility among consumers.

The effectiveness of social media advertisements varies with the type of ad and the endorsing friends.

Accumulation of 'likes' on CTA ads may not always increase user engagement.

ASA bans ads featuring Steven Bartlett for misleading consumers about his investor status.

Just Eat's Facebook ad promoting McDonald's products was banned for insufficient care in preventing its exposure to under-16 audiences.

AI is reshaping social media advertising with features like AI-assisted audience targeting and improved content labeling.

Zefr promotes Jon Morra as Chief AI Officer

Morra to leverage AI technologies to enhance brand experience

Advertisers on the platform formerly known as Twitter can soon create ad audiences through AI using conversational descriptions.

Advertisers on the platform formerly known as Twitter can use AI to create ad audiences based on conversational descriptions.

Magna forecasts a 6% increase in global ad spend this year, dominated by social.

Dentu predicts a 4.6% increase in global ad spend in 2024.

Walmart has announced that it will no longer be advertising on social media platform X

X, owned by Elon Musk, has been losing advertisers due to concerns over antisemitic content

Social media platforms can use personal data to personalize ads and recommendations based on a user's health condition.

Targeted advertising can lead to privacy concerns, especially when it comes to health data.