#social-media-advertising
#social-media-advertising

Influencer Ads: How Brands Boost Social Ad Performance with Creators

Influencer ads outperform non-creator ads on TikTok and Instagram.

Brands can boost collaboration posts with high engagement as influencer ads. [ more ]

Mashable ME

Meta's new AI tools will get you shopping even more on Instagram

Meta introduces new AI-powered tools for brands and retailers to enhance advertising on Facebook and Instagram.

Social media platforms like Meta are focusing more on boosting consumerism through personalized ads and product recommendations. [ more ]

Mashable

Meta's new AI tools will get you shopping even more on Instagram

Meta introduces new AI-powered updates for businesses to enhance ads on Facebook and Instagram.

Social media platforms are increasingly focusing on enhancing the shopping experience for users and supporting advertisers. [ more ]

Benzinga

This App Is Out To Democratize Social Media Branding And Marketing - Thumzup Media (OTC:TZUP)

Thumzup offers a platform for users to earn by posting about products on social media.

Thumzup connects brands with consumers through trusted friends to bypass traditional advertising. [ more ]

Forbes

5 Ways To Make Your Brand Part Of The Next Viral Trend

Leverage 'Just-In-Time' Campaigns

Let Creators Create Freely

Community = Creator Loyalty And Organic Mentions [ more ]

moreinfluencer-marketing

social media advertising

Exchangewire

Online marketing

Ad spend forecasts; The ANA investigates ad spend transparency; Meta faces EU 550m lawsuit in Spain

Magna forecasts a 6% increase in global ad spend this year, dominated by social.

Dentu predicts a 4.6% increase in global ad spend in 2024. [ more ]

New York Post

Walmart becomes latest firm to pull advertising on Elon Musk's X

Walmart has announced that it will no longer be advertising on social media platform X

X, owned by Elon Musk, has been losing advertisers due to concerns over antisemitic content [ more ]

www.theguardian.com

Digital life

My doctor diagnosed me with ADHD so how did my phone find out? | Sarah Marsh

Social media platforms can use personal data to personalize ads and recommendations based on a user's health condition.

Targeted advertising can lead to privacy concerns, especially when it comes to health data. [ more ]

TipRanks Financial

moresocial media advertising

DoubleVerify Holdings Ascends Amid Social Media Advertising Controversies: A Buy Rating Analysis - TipRanks.com

Analyst reiterates bullish stance on DoubleVerify Holdings (DV)

DV's brand safety solutions become more valuable in light of recent controversies

Piper Sandler also reiterates Buy rating on DV [ more ]

ZDNET

2 days ago

Artificial intelligence

Meta's new generative AI features aim to make it easier to create ads - and they're free

AI tools in social media ads can help businesses grow significantly by reducing the manual effort in creating new content. [ more ]

Social Media Today

1 day ago

Artificial intelligence

X Will Soon Enable Advertisers to Create Ad Audiences with AI

Advertisers on the platform formerly known as Twitter can use AI to create ad audiences based on conversational descriptions. [ more ]

Exchangewire

Artificial intelligence

Zefr Elevates Brand Safety with Promotion of Jon Morra to Chief AI Officer and Launches Cutting-Edge AI Advancements

Zefr promotes Jon Morra as Chief AI Officer

Morra to leverage AI technologies to enhance brand experience [ more ]

The Drum

3 weeks ago

People are bored of social media ads, so let's get creative

To stand out in social media advertising, focus on creating authentic and non-traditional content that engages with the audience in a meaningful way. [ more ]

Shopify

4 weeks ago

Starting With $0? Here's How To Advertise on Facebook for Free (2024) - Shopify

Brands invest heavily in social media advertising each year, with significant sales opportunities on platforms like Facebook.

It is possible to advertise effectively on Facebook for free through creative methods and strategies that require minimal to no budget. [ more ]

www.theguardian.com

Instagram ads in UK promoting butt lifts' in Turkey as part of holidays in potential breach of rules

Growing trend of UK residents seeking cosmetic surgery abroad due to factors like cost and luxury holidays.

Increasing concerns among UK doctors about safety related to cosmetic procedures like Brazilian butt lifts. [ more ]

Adweek

The Social Media Ad Benchmarks Every Marketer Should Know

Social media ads amplify awareness by 6.4 times

Social media ads outperform cross-channel averages across brand metrics [ more ]

Georgia Public Broadcasting

'This is garbage': Step aside, influencers - we're now in the era of de-influencing

De-influencing trend emerged as a backlash to advertising on social media.

Influencers create content to promote products, often leading followers to unnecessary purchases. [ more ]

Newsmax

TikTok Advertisers to Look to Rivals if Ban Bill Passes

Advertisers prepare contingency plans amid TikTok uncertainty

Meta's Reels and YouTube's Shorts could benefit if TikTok is banned [ more ]

Salon

"Shark Tank" investor plans to buy TikTok if bill to ban the app pushes through

President Biden supports bill to address TikTok security concerns

Kevin O'Leary plans to buy TikTok if ByteDance is forced to sell [ more ]

Forbes

Social media marketing

5 High-Paying Social Media Side Hustle Ideas For 2024

Global spend on social media advertising is projected to reach $255.8 billion by 2028.

You don't need to be an influencer to start a side hustle in social media advertising. [ more ]

Mashable India

Facebook And Instagram Set To Implement Apple Service Fee For Boosted Posts Via iOS Apps

Boosted posts on Facebook and Instagram iOS apps will now face an additional 30% service charge imposed by Apple.

Meta Platforms introduces new methods to help small businesses bypass Apple's ad fee on boosted posts by using desktop sites. [ more ]

Social Media Today

Business intelligence

Google Shares Insights Into Top Super Bowl Related Trends

Brands opted for emotional and purpose-driven ads.

Digital and social media platforms played a significant role in advertising. [ more ]

The Business of Fashion

Why DTC Brands Aren't Swayed by Cheaper Social Media Ads

DTC brands are looking beyond social media to reach new consumers

Offline marketing can make a brand appear more real and increase the likelihood of purchase [ more ]

Exchangewire

IAS Expands AI-Driven Brand Safety and Suitability Measurement to Meta

IAS's Total Media Quality (TMQ) product is now available on Facebook and Instagram, allowing advertisers to measure brand safety and suitability.

The expansion provides transparency and helps brands enhance brand equity across the digital ecosystem. [ more ]

Tech Times

Mental health

Social Media's Unhealthy Influence: Research Exposes Mental Health Impact of Instagram Junk Food Content

Instagram junk food content linked to mental health issues

Increased unhealthy food cravings and scrutiny of social media advertising's mental health effects [ more ]

Buffer: All-you-need social media toolkit for small businesses

I Turned $75/Day in Ad Spend Into 1 Million Views on My Reel

Trial and error is necessary to find a winning video format for your audience

Paid social media advertising requires a process of experimentation and analysis to achieve success. [ more ]

Adweek

Brands Ditch Tweets for TikTok and Instagram for Super Bowl 58

Brands are spending Super Bowl-level digital budgets as early as two weeks before the game to drive sales.

Other platforms like TikTok, YouTube Shorts, and Instagram are gaining a share of ad dollars previously reserved for Twitter. [ more ]

Modern Retail

Online marketing

DTC Briefing: Why 'ugly ads' are taking off

Ugly ads often perform the best in direct-to-consumer marketing

Authenticity and the unvarnished aesthetic are key factors in the success of these ads [ more ]

The Motley Fool

Black Friday and Cyber Monday Might Be Over, but This Growth Stock Still Looks Like a Deal | The Motley Fool

e.l.f. Beauty differentiates itself from legacy cosmetics companies by relying on social media for advertising instead of big-name celebrities and marketing campaigns.

e.l.f. Beauty's strategy of targeting younger demographics through social media has resulted in increasing quarterly revenue. [ more ]

Forbes