#social-media-advertising

#social-media-advertising

The impact of social-media-driven, algorithmic advertising really can't be overstated. In just the past five years alone, we've seen the advent of TikTok and the total takeover of Instagram: visual venues that have shortened the distance between "seeing" and "buying" to nearly zero. These days, shoppers hardly ever leave their chosen app. This has completely eroded the old rules of e-commerce. Black Friday is in August now and lasts for 100 days. Back to School is all four seasons.

Social media advertising can be a tough nut to crack, as it's not easy to know exactly what your audience reacts best to when it comes to creating engaging ads. There are many elements to consider, from nailing the right image or video to reaching audiences with the most relevant copy and call to action. People consume content differently on mobile devices compared to TV and other digital platforms.

Robert Albon, who calls himself Joe Donor, has appealed to the courts to gain access to at least four of his biological children against their mothers' wishes. In a rare move, a judge named him in 2023 to warn women of the risks of using his services, which he promotes on social media. Albon, who has appeared on This Morning and in a Channel 4 documentary,

Lydia* first started thinking about weight-loss drugs during pregnancy. Everyone was talking about them and the advertisements were everywhere, she says, as her baby son naps upstairs. I remember thinking: That's how I'll lose weight for my wedding next year.' When Lydia explains that most of her life before pregnancy was spent in a welter of yo-yo dieting and body dissatisfaction, I say to her that I think most of us can relate.

Trade shows and print ads brought in a trickle of interest, but most of those leads were unqualified. Follow-ups were slow, spreadsheets were messy, and opportunities were slipping away. But what if, within 90 days, that brand was able to sign franchise agreements in three new states without a single in-person meeting? By combining targeted social media lead generation with an automated CRM system, that outcome could be possible. Why? Scattered efforts would turn into a predictable, scalable growth engine.

The social media advertising market is currently valued at about $234 billion, according to Statista, and growing. Reddit is benefiting from this tailwind, but what makes the stock a particularly compelling growth stock to buy is the company's data from user discussions, which is valuable for AI model makers. The stock is up more than 40% year to date, putting it on course to rise substantially over the next five years from continued growth of the platform.

One pinned post features a highly produced video that starts with a family walking in a field and urges viewers to defend their homeland. Another displays an image of a younger and older man in military garb, designed to look like a first world war-era army recruitment poster. Under it, in big bold capital letters: NO AGE CAP JOIN ICE NOW. The caption: We're taking father/son bonding to a whole new level.

Mango's revenue from social media ads has quadrupled since implementing Smartly, an AI-driven performance marketing tool, which allows for quick toggle of different versions of ad creatives.

The ASA stated that it sought advice from the Medicines and Healthcare products Regulatory Agency, which expressed concern that consumers were likely to be led to request a prescription weight-loss medication.

"We get banned on social media advertising all the time," said Priyanka Jain, cofounder and CEO of Evvy, a women's health company, highlighting the challenges they face in promoting products.