#social-media-advertising

[ follow ]
#marketing-strategy #e-commerce #target-audience #dhs-recruitment #ice-hiring #border-enforcement
fromwww.theguardian.com
2 days ago

From Uncle Sam to TikTok memes: inside homeland security's push to swell Ice ranks

One pinned post features a highly produced video that starts with a family walking in a field and urges viewers to defend their homeland. Another displays an image of a younger and older man in military garb, designed to look like a first world war-era army recruitment poster. Under it, in big bold capital letters: NO AGE CAP JOIN ICE NOW. The caption: We're taking father/son bonding to a whole new level.
US politics
fromThe Business of Fashion
1 month ago

Unpacking Fashion's New AI Marketing Toolkit

Mango's revenue from social media ads has quadrupled since implementing Smartly, an AI-driven performance marketing tool, which allows for quick toggle of different versions of ad creatives.
E-Commerce
Marketing tech
fromAdExchanger
1 month ago

Those Local TV Ads You're Seeing? A Lot Of Them Are Using Blockgraph's Data Onboarding | AdExchanger

Small businesses are the main drivers of social media advertising demand.
fromwww.bbc.com
1 month ago

Gemma Collins weight-loss drug advert banned

The ASA stated that it sought advice from the Medicines and Healthcare products Regulatory Agency, which expressed concern that consumers were likely to be led to request a prescription weight-loss medication.
Health
fromFast Company
2 months ago

'We get banned' all the time: Why Megababe and Evvy still face pushback on women's health products

"We get banned on social media advertising all the time," said Priyanka Jain, cofounder and CEO of Evvy, a women's health company, highlighting the challenges they face in promoting products.
Startup companies
fromTechRadar
2 months ago

No, those amazing deals on Facebook aren't real - it's a scam, and here's how to spot it

More than 4,000 fake domains impersonating popular brands have been spotted, pushing scam ads on Facebook Marketplace, exploiting loopholes in Meta's ad policies.
Online marketing
UK politics
fromwww.bbc.com
3 months ago

Reform candidate defends 'racist' Sarwar advert

The advert by PA Media Reform UK regarding Anas Sarwar has sparked accusations of racism and calls for its removal.
Intellectual property law
fromThe IP Law Blog
3 months ago

The Briefing: When a TikTok Costs You $150,000 - Copyright Pitfalls in Influencer Marketing

Brands must secure music rights before using songs in advertisements to avoid legal repercussions.
Warner Music Group's lawsuit against DSW highlights the importance of understanding IP laws.
Left-wing politics
fromThe Conversation
3 months ago

Follow the money: the organisations that spent the most on social media during the election

Social media advertising is crucial in election campaigns, with significant financial investments from parties and interest groups.
Marketing tech
fromForbes
4 months ago

5 Social Media Advertising Trends You Need To Know Now

Short-form video content is dominating social media advertising, with attention spans pushing brands towards concise creatives.
Generative AI is revolutionizing ad content creation, enhancing personalization and optimization.
Media industry
fromVerticalResponse
4 months ago

Facebook Ads: Strategies and Types for Effective Marketing

Facebook Ads help businesses target specific audiences effectively and achieve diverse marketing objectives.
Successful campaigns need careful planning with clear objectives, audience targeting, budgeting, and bidding.
Advanced strategies enhance Facebook Ads' performance, addressing challenges like ad fatigue.
[ Load more ]