#social-media-advertising tag

Meta Enhances Partnership Ads with Creator Testimonials, Collection Ads, and New Hub - Lindsey Gamble

Meta enhances Partnership Ads with creator testimonials and content in Collection Ads, boosting influencer marketing effectiveness.

The Partnership Ads Hub streamlines ad management for brands.

Scan Creators' History for Brand Safety: Viral Nation Updates Reputation Solution, Secure

Viral Nation's Secure solution enhances brand safety and creator alignment using advanced AI tools.

Any Other Business: Pippa O'Connor is walking the thin line between ads and content

Pippa O'Connor's beauty brand Poco is entangled in a dispute with the Advertising Standards Authority over advertising disclosure on social media.

Meta Enhances Partnership Ads with Creator Testimonials, Collection Ads, and New Hub - Lindsey Gamble

Meta enhances Partnership Ads with creator testimonials and content in Collection Ads, boosting influencer marketing effectiveness.

The Partnership Ads Hub streamlines ad management for brands.

Scan Creators' History for Brand Safety: Viral Nation Updates Reputation Solution, Secure

Viral Nation's Secure solution enhances brand safety and creator alignment using advanced AI tools.

moreinfluencer-marketing

#audience-targeting

3 reasons your paid social ads aren't converting (and how to fix them) | MarTech

Success in paid social media ads hinges on strong creative, precise targeting, and functional landing pages.

New social media features and updates to know this week - PR Daily

AI is reshaping social media advertising with features like AI-assisted audience targeting and improved content labeling.

Council Post: 4 Tactics For Running Successful Facebook And Instagram Ad Campaigns

Advertising can now be launched quickly, enabling rapid scaling and engagement with potential clients.

3 reasons your paid social ads aren't converting (and how to fix them) | MarTech

Success in paid social media ads hinges on strong creative, precise targeting, and functional landing pages.

New social media features and updates to know this week - PR Daily

AI is reshaping social media advertising with features like AI-assisted audience targeting and improved content labeling.

Council Post: 4 Tactics For Running Successful Facebook And Instagram Ad Campaigns

Advertising can now be launched quickly, enabling rapid scaling and engagement with potential clients.

moreaudience-targeting

#consumer-behavior

Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets

Consumers are shifting their spending to align with their values, particularly regarding political alignment.

A strong demand exists for seamless omnichannel shopping experiences among younger consumers.

1 in 4 people say they'll go into debt for the holidays. Is social media to blame?

The rise of social media advertising is significantly influencing holiday shopping behaviors and spending patterns among Americans.

Gen Z Sees Social Media as Cause for Overconsumption, Survey Shows

Social media advertising influences both unhealthy spending habits and financial responsibility among consumers.

On Facebook ads, users may dislike 'likes'

The effectiveness of social media advertisements varies with the type of ad and the endorsing friends.

Accumulation of 'likes' on CTA ads may not always increase user engagement.

Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets

Consumers are shifting their spending to align with their values, particularly regarding political alignment.

A strong demand exists for seamless omnichannel shopping experiences among younger consumers.

1 in 4 people say they'll go into debt for the holidays. Is social media to blame?

The rise of social media advertising is significantly influencing holiday shopping behaviors and spending patterns among Americans.

Gen Z Sees Social Media as Cause for Overconsumption, Survey Shows

Social media advertising influences both unhealthy spending habits and financial responsibility among consumers.

On Facebook ads, users may dislike 'likes'

The effectiveness of social media advertisements varies with the type of ad and the endorsing friends.

Accumulation of 'likes' on CTA ads may not always increase user engagement.

moreconsumer-behavior

#tiktok

Agencies and marketers point to TikTok in the running to win 'first real social Olympics'

The Paris Olympics mark a significant shift in sports advertising towards platforms like TikTok.

Snap and Reddit Lure Advertisers on TikTok by Offering Discounts - TipRanks.com

Snap and Reddit are leveraging TikTok's uncertain future to attract advertisers with discount offers.

Some Brands Turned Off TikTok Smart+ After Inconsistent Performance

TikTok Smart+ shows mixed effectiveness, with some brands benefiting from higher ROAS while others express concerns over transparency and performance.

Agencies and marketers point to TikTok in the running to win 'first real social Olympics'

The Paris Olympics mark a significant shift in sports advertising towards platforms like TikTok.

Snap and Reddit Lure Advertisers on TikTok by Offering Discounts - TipRanks.com

Snap and Reddit are leveraging TikTok's uncertain future to attract advertisers with discount offers.

Some Brands Turned Off TikTok Smart+ After Inconsistent Performance

TikTok Smart+ shows mixed effectiveness, with some brands benefiting from higher ROAS while others express concerns over transparency and performance.

moretiktok

How do Facebook ads disguise silencers as harmless car parts - GREY Journal

The promotion of products as gun silencers through misleading social media ads poses significant legal risks, especially with strict federal regulations in place.

GUEST EDITORIAL: Social media ads can't necessarily be trusted

Avoid buying from Facebook ads as they carry a high risk of fraud and poor product quality.

Refund processes for fraudulent purchases are lengthy and frustrating.

Catch Of The Week: Sketchy Facebook Ads

Online ads can often overshadow real content and friends' posts on social media.

It's critical to recognize the potential scam nature of many online ads.

Scrutinizing ads and their sources is essential for online safety.

#advertising

Successful Ad Campaign Examples For Podcasts, Websites, Streaming, and More (2024) - Shopify

Diverse advertising options exist, each with unique benefits for engaging target audiences effectively.

Amazon Prime Video's ad tier launch leads to CPM price plummet

Streaming services' CPMs are set to remain high despite a general decline in ad prices for traditional media.

Brands can leverage ad market fluctuations to optimize spending across various platforms.

Successful Ad Campaign Examples For Podcasts, Websites, Streaming, and More (2024) - Shopify

Diverse advertising options exist, each with unique benefits for engaging target audiences effectively.

Amazon Prime Video's ad tier launch leads to CPM price plummet

Streaming services' CPMs are set to remain high despite a general decline in ad prices for traditional media.

Brands can leverage ad market fluctuations to optimize spending across various platforms.

moreadvertising

Snapchat Is Sending All U.S. Adult Users a 'Wicked' Sponsored Snap to Their Chat Inboxes

Snapchat launches its first Sponsored Snap ad for 'Wicked' to reach a broad audience ahead of the movie's release.

Trump, Harris and the 10 political Facebook pages spending the most to court your vote - Local News Matters

Harris's campaign significantly outspent Trump's on social media, despite a later start, indicating a shift in campaign strategies for upcoming elections.

#marketing-strategy

Ecommerce decision-makers ramp up social media investment for the holidays

Two-thirds of US decision-makers will boost social media ad investments this holiday season.

The US retail sector's social media ad spending will hit $25.91 billion in 2024.

Meta Rolls Out Updated Ad Options for the Holidays

Meta enhances ad effectiveness with personalized discounts and streamlined discount codes.

Lead gen tactics for B2B: Best of the MarTechBot | MarTech

One effective campaign tactic for new contact discovery is combining targeted content marketing with data-driven social media advertising.

Ecommerce decision-makers ramp up social media investment for the holidays

Two-thirds of US decision-makers will boost social media ad investments this holiday season.

The US retail sector's social media ad spending will hit $25.91 billion in 2024.

Meta Rolls Out Updated Ad Options for the Holidays

Meta enhances ad effectiveness with personalized discounts and streamlined discount codes.

Lead gen tactics for B2B: Best of the MarTechBot | MarTech

One effective campaign tactic for new contact discovery is combining targeted content marketing with data-driven social media advertising.

moremarketing-strategy

Ecommerce decision-makers ramp up social media investment for the holidays

Over two-thirds of US decision-makers are increasing social media ad investments this season.

US retail spend on social network ads is projected to rise significantly in 2024.

Holiday ecommerce sales will heavily rely on social media platforms for consumer purchases.

#prescription-drugs

Opinion | It's Time to Ban Pharmaceutical Advertising

Social media advertising for prescription drugs can be misleading and unethical.

Senators target false prescription medication marketing on social media with new bill

Bipartisan efforts are underway to regulate misleading prescription drug advertisements from social media influencers and telehealth firms.

Opinion | It's Time to Ban Pharmaceutical Advertising

Social media advertising for prescription drugs can be misleading and unethical.

Senators target false prescription medication marketing on social media with new bill

Bipartisan efforts are underway to regulate misleading prescription drug advertisements from social media influencers and telehealth firms.

moreprescription-drugs

#digital-marketing

Optimized Landing Pages Reduce Ad Costs

Optimizing for ad engines reduces costs and enhances effectiveness of paid traffic through better alignment with landing page relevance.

How To Use (Meta) Facebook Ads Manager: A Guide for 2024 - Shopify

Facebook Ads Manager is essential for reaching potential customers with a small advertising budget.

Optimized Landing Pages Reduce Ad Costs

Optimizing for ad engines reduces costs and enhances effectiveness of paid traffic through better alignment with landing page relevance.

How To Use (Meta) Facebook Ads Manager: A Guide for 2024 - Shopify

Facebook Ads Manager is essential for reaching potential customers with a small advertising budget.

moredigital-marketing

How brands are using AI in Meta's Advantage+ campaigns | MarTech

Fashion and beauty brands are rapidly adopting AI tools for optimized digital marketing in a competitive landscape.

Man's home-made advertisement for a sportswear shop is taking the internet by storm

Jack Kiernan's TikTok video successfully promotes his shoe store, highlighting the power of social media for local business marketing.

#advertising-standards-authority

This Is Why 2 Different Ad Campaigns Featuring Steven Bartlett Have Just Been Banned

ASA bans ads featuring Steven Bartlett for misleading consumers about his investor status.

Just Eat ad featuring McDonald's burgers banned over targeting of under-16s

Just Eat's Facebook ad promoting McDonald's products was banned for insufficient care in preventing its exposure to under-16 audiences.

This Is Why 2 Different Ad Campaigns Featuring Steven Bartlett Have Just Been Banned

ASA bans ads featuring Steven Bartlett for misleading consumers about his investor status.

Just Eat ad featuring McDonald's burgers banned over targeting of under-16s

Just Eat's Facebook ad promoting McDonald's products was banned for insufficient care in preventing its exposure to under-16 audiences.

moreadvertising-standards-authority

Musk sues advertisers

Advertiser boycotts affected revenue at X following Musk's purchase of Twitter.

Snap Stock: What To Expect From Pinterest, Snap, Reddit Q2 Earnings

Pinterest stock showing positive setup post-pullback with potential catalysts like expanded partnerships and new AI-driven ad product.

Snap, Scope3 Team Up on New Measurement Tool for Social Ads

Scope3 partners with Snap for detailed carbon emissions measurement in social ad formats.

#ad-targeting

X Will Soon Enable Advertisers to Create Ad Audiences with AI

Advertisers on the platform formerly known as Twitter can soon create ad audiences through AI using conversational descriptions.

X Will Soon Enable Advertisers to Create Ad Audiences with AI

Advertisers on the platform formerly known as Twitter can use AI to create ad audiences based on conversational descriptions.

X Will Soon Enable Advertisers to Create Ad Audiences with AI

Advertisers on the platform formerly known as Twitter can soon create ad audiences through AI using conversational descriptions.

X Will Soon Enable Advertisers to Create Ad Audiences with AI

Advertisers on the platform formerly known as Twitter can use AI to create ad audiences based on conversational descriptions.

moread-targeting

Meta's new generative AI features aim to make it easier to create ads - and they're free

AI tools in social media ads can help businesses grow significantly by reducing the manual effort in creating new content.

Why Threads Does (And Doesn't) Matter; The Pixel Bullseye | AdExchanger

Threads app focuses on user engagement over scale and reach, amidst a crowded social media advertising market.

#social-media-advertising#social-media-advertising

5 Social Media Advertising Trends You Need To Know Now

Facebook Ads: Strategies and Types for Effective Marketing

The Real ROI of Social Media Advertising for Startups - Social Media Explorer

Facebook Ads: Strategies and Types for Effective Marketing

The Real ROI of Social Media Advertising for Startups - Social Media Explorer

Top 3 AI Stocks to Watch in December 2024 | The Motley Fool

Best Buy's Social+ Platform Signals Retail Media's Off-Site Future

Top 3 AI Stocks to Watch in December 2024 | The Motley Fool

Best Buy's Social+ Platform Signals Retail Media's Off-Site Future

Any Other Business: Pippa O'Connor is walking the thin line between ads and content

Meta Enhances Partnership Ads with Creator Testimonials, Collection Ads, and New Hub - Lindsey Gamble

Scan Creators' History for Brand Safety: Viral Nation Updates Reputation Solution, Secure

Any Other Business: Pippa O'Connor is walking the thin line between ads and content

Meta Enhances Partnership Ads with Creator Testimonials, Collection Ads, and New Hub - Lindsey Gamble

Scan Creators' History for Brand Safety: Viral Nation Updates Reputation Solution, Secure

3 reasons your paid social ads aren't converting (and how to fix them) | MarTech

New social media features and updates to know this week - PR Daily

Council Post: 4 Tactics For Running Successful Facebook And Instagram Ad Campaigns

3 reasons your paid social ads aren't converting (and how to fix them) | MarTech

New social media features and updates to know this week - PR Daily

Council Post: 4 Tactics For Running Successful Facebook And Instagram Ad Campaigns

Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets

1 in 4 people say they'll go into debt for the holidays. Is social media to blame?

Gen Z Sees Social Media as Cause for Overconsumption, Survey Shows

On Facebook ads, users may dislike 'likes'

Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets

1 in 4 people say they'll go into debt for the holidays. Is social media to blame?

Gen Z Sees Social Media as Cause for Overconsumption, Survey Shows

On Facebook ads, users may dislike 'likes'

Agencies and marketers point to TikTok in the running to win 'first real social Olympics'

Snap and Reddit Lure Advertisers on TikTok by Offering Discounts - TipRanks.com

Some Brands Turned Off TikTok Smart+ After Inconsistent Performance

Agencies and marketers point to TikTok in the running to win 'first real social Olympics'

Snap and Reddit Lure Advertisers on TikTok by Offering Discounts - TipRanks.com

Some Brands Turned Off TikTok Smart+ After Inconsistent Performance

How do Facebook ads disguise silencers as harmless car parts - GREY Journal

GUEST EDITORIAL: Social media ads can't necessarily be trusted

Catch Of The Week: Sketchy Facebook Ads

Successful Ad Campaign Examples For Podcasts, Websites, Streaming, and More (2024) - Shopify

Amazon Prime Video's ad tier launch leads to CPM price plummet

Successful Ad Campaign Examples For Podcasts, Websites, Streaming, and More (2024) - Shopify

Amazon Prime Video's ad tier launch leads to CPM price plummet

Snapchat Is Sending All U.S. Adult Users a 'Wicked' Sponsored Snap to Their Chat Inboxes

Trump, Harris and the 10 political Facebook pages spending the most to court your vote - Local News Matters

Ecommerce decision-makers ramp up social media investment for the holidays

Meta Rolls Out Updated Ad Options for the Holidays

Lead gen tactics for B2B: Best of the MarTechBot | MarTech

Ecommerce decision-makers ramp up social media investment for the holidays

Meta Rolls Out Updated Ad Options for the Holidays

Lead gen tactics for B2B: Best of the MarTechBot | MarTech

Ecommerce decision-makers ramp up social media investment for the holidays

Opinion | It's Time to Ban Pharmaceutical Advertising

Senators target false prescription medication marketing on social media with new bill

Opinion | It's Time to Ban Pharmaceutical Advertising

Senators target false prescription medication marketing on social media with new bill

Optimized Landing Pages Reduce Ad Costs

How To Use (Meta) Facebook Ads Manager: A Guide for 2024 - Shopify

Optimized Landing Pages Reduce Ad Costs

How To Use (Meta) Facebook Ads Manager: A Guide for 2024 - Shopify

How brands are using AI in Meta's Advantage+ campaigns | MarTech

Man's home-made advertisement for a sportswear shop is taking the internet by storm

This Is Why 2 Different Ad Campaigns Featuring Steven Bartlett Have Just Been Banned

Just Eat ad featuring McDonald's burgers banned over targeting of under-16s

This Is Why 2 Different Ad Campaigns Featuring Steven Bartlett Have Just Been Banned

Just Eat ad featuring McDonald's burgers banned over targeting of under-16s

Musk sues advertisers

Snap Stock: What To Expect From Pinterest, Snap, Reddit Q2 Earnings

Snap, Scope3 Team Up on New Measurement Tool for Social Ads

X Will Soon Enable Advertisers to Create Ad Audiences with AI

X Will Soon Enable Advertisers to Create Ad Audiences with AI

X Will Soon Enable Advertisers to Create Ad Audiences with AI

X Will Soon Enable Advertisers to Create Ad Audiences with AI

Meta's new generative AI features aim to make it easier to create ads - and they're free

Why Threads Does (And Doesn't) Matter; The Pixel Bullseye | AdExchanger

#social-media-advertising
#social-media-advertising