Mango's revenue from social media ads has quadrupled since implementing Smartly, an AI-driven performance marketing tool, which allows for quick toggle of different versions of ad creatives.
The ASA stated that it sought advice from the Medicines and Healthcare products Regulatory Agency, which expressed concern that consumers were likely to be led to request a prescription weight-loss medication.
'We get banned' all the time: Why Megababe and Evvy still face pushback on women's health products
"We get banned on social media advertising all the time," said Priyanka Jain, cofounder and CEO of Evvy, a women's health company, highlighting the challenges they face in promoting products.
No, those amazing deals on Facebook aren't real - it's a scam, and here's how to spot it
More than 4,000 fake domains impersonating popular brands have been spotted, pushing scam ads on Facebook Marketplace, exploiting loopholes in Meta's ad policies.