#social-media-advertising

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UK politics
fromwww.bbc.com
2 days ago

Reform candidate defends 'racist' Sarwar advert

The advert by PA Media Reform UK regarding Anas Sarwar has sparked accusations of racism and calls for its removal.
Intellectual property law
fromThe IP Law Blog
6 days ago

The Briefing: When a TikTok Costs You $150,000 - Copyright Pitfalls in Influencer Marketing

Brands must secure music rights before using songs in advertisements to avoid legal repercussions.
Warner Music Group's lawsuit against DSW highlights the importance of understanding IP laws.
Left-wing politics
fromThe Conversation
1 week ago

Follow the money: the organisations that spent the most on social media during the election

Social media advertising is crucial in election campaigns, with significant financial investments from parties and interest groups.
#target-audience
more#target-audience
Marketing tech
fromForbes
1 month ago

5 Social Media Advertising Trends You Need To Know Now

Short-form video content is dominating social media advertising, with attention spans pushing brands towards concise creatives.
Generative AI is revolutionizing ad content creation, enhancing personalization and optimization.
Social media marketing
fromForbes
2 months ago

Best Buy's Social+ Platform Signals Retail Media's Off-Site Future

Best Buy launches Social+, extending retail media campaigns to Meta's social platforms using first-party data.
#influencer-marketing
Media industry
fromIndependent
2 months ago

Any Other Business: Pippa O'Connor is walking the thin line between ads and content

Pippa O'Connor's beauty brand Poco is entangled in a dispute with the Advertising Standards Authority over advertising disclosure on social media.
Media industry
fromIndependent
2 months ago

Any Other Business: Pippa O'Connor is walking the thin line between ads and content

Pippa O'Connor's beauty brand Poco is entangled in a dispute with the Advertising Standards Authority over advertising disclosure on social media.
more#influencer-marketing
Marketing tech
fromMarTech
3 months ago

3 reasons your paid social ads aren't converting (and how to fix them) | MarTech

Success in paid social media ads hinges on strong creative, precise targeting, and functional landing pages.
Marketing tech
fromExchangewire
3 months ago

Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets

Consumers are shifting their spending to align with their values, particularly regarding political alignment.
A strong demand exists for seamless omnichannel shopping experiences among younger consumers.
fromTipRanks Financial
4 months ago

Snap and Reddit Lure Advertisers on TikTok by Offering Discounts - TipRanks.com

Snap is reportedly giving a 20% return in free ad expenditure to media companies that spend over $100,000 on ads on its platform.
Marketing
fromEMARKETER
5 months ago

Amazon Prime Video's ad tier launch leads to CPM price plummet

By Q2 2025, the landscape will see Netflix and Max as the only streaming services with CPMs exceeding $30, amidst falling ad prices in linear TV.
Marketing
fromVariety
6 months ago

Snapchat Is Sending All U.S. Adult Users a 'Wicked' Sponsored Snap to Their Chat Inboxes

The "Wicked" Sponsored Snap allows Snapchat users to see a promotional ad featuring Jonathan Bailey who encourages users to buy tickets before the film's release.
Miscellaneous
Marketing
fromMarTech
8 months ago

How brands are using AI in Meta's Advantage+ campaigns | MarTech

Fashion and beauty brands are rapidly adopting AI tools for optimized digital marketing in a competitive landscape.
fromNewsChain
9 months ago

Just Eat ad featuring McDonald's burgers banned over targeting of under-16s

The Advertising Standards Authority ruled that Just Eat's Facebook ad featuring McDonald's burgers failed to safeguard against targeting individuals under 16, breaching guidelines on HFSS products.
Marketing
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