#social-media-advertising

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How do Facebook ads disguise silencers as harmless car parts - GREY Journal

The promotion of products as gun silencers through misleading social media ads poses significant legal risks, especially with strict federal regulations in place.

GUEST EDITORIAL: Social media ads can't necessarily be trusted

Avoid buying from Facebook ads as they carry a high risk of fraud and poor product quality.
Refund processes for fraudulent purchases are lengthy and frustrating.

The Real ROI of Social Media Advertising for Startups - Social Media Explorer

Social media advertising provides startups with cost-effective, targeted marketing options that can lead to improved return on investment.
Startups need to analyze various metrics and select the right platforms for their campaigns to maximize effectiveness and efficiency.

Catch Of The Week: Sketchy Facebook Ads

Online ads can often overshadow real content and friends' posts on social media.
It's critical to recognize the potential scam nature of many online ads.
Scrutinizing ads and their sources is essential for online safety.
#advertising

Successful Ad Campaign Examples For Podcasts, Websites, Streaming, and More (2024) - Shopify

Diverse advertising options exist, each with unique benefits for engaging target audiences effectively.

Amazon Prime Video's ad tier launch leads to CPM price plummet

Streaming services' CPMs are set to remain high despite a general decline in ad prices for traditional media.
Brands can leverage ad market fluctuations to optimize spending across various platforms.

Successful Ad Campaign Examples For Podcasts, Websites, Streaming, and More (2024) - Shopify

Diverse advertising options exist, each with unique benefits for engaging target audiences effectively.

Amazon Prime Video's ad tier launch leads to CPM price plummet

Streaming services' CPMs are set to remain high despite a general decline in ad prices for traditional media.
Brands can leverage ad market fluctuations to optimize spending across various platforms.
moreadvertising
#holiday-shopping

Ecommerce decision-makers ramp up social media investment for the holidays

Two-thirds of US decision-makers will boost social media ad investments this holiday season.
The US retail sector's social media ad spending will hit $25.91 billion in 2024.

1 in 4 people say they'll go into debt for the holidays. Is social media to blame?

The rise of social media advertising is significantly influencing holiday shopping behaviors and spending patterns among Americans.

Ecommerce decision-makers ramp up social media investment for the holidays

Two-thirds of US decision-makers will boost social media ad investments this holiday season.
The US retail sector's social media ad spending will hit $25.91 billion in 2024.

1 in 4 people say they'll go into debt for the holidays. Is social media to blame?

The rise of social media advertising is significantly influencing holiday shopping behaviors and spending patterns among Americans.
moreholiday-shopping
#meta-platforms

Top 3 AI Stocks to Watch in December 2024 | The Motley Fool

Investors should consider strong AI stocks like Meta Platforms as they show robust growth and engagement due to AI innovations.

Facebook And Instagram Set To Implement Apple Service Fee For Boosted Posts Via iOS Apps

Boosted posts on Facebook and Instagram iOS apps will now face an additional 30% service charge imposed by Apple.
Meta Platforms introduces new methods to help small businesses bypass Apple's ad fee on boosted posts by using desktop sites.

Top 3 AI Stocks to Watch in December 2024 | The Motley Fool

Investors should consider strong AI stocks like Meta Platforms as they show robust growth and engagement due to AI innovations.

Facebook And Instagram Set To Implement Apple Service Fee For Boosted Posts Via iOS Apps

Boosted posts on Facebook and Instagram iOS apps will now face an additional 30% service charge imposed by Apple.
Meta Platforms introduces new methods to help small businesses bypass Apple's ad fee on boosted posts by using desktop sites.
moremeta-platforms

Snapchat Is Sending All U.S. Adult Users a 'Wicked' Sponsored Snap to Their Chat Inboxes

Snapchat launches its first Sponsored Snap ad for 'Wicked' to reach a broad audience ahead of the movie's release.
#digital-marketing

TikTok Advertisers to Look to Rivals if Ban Bill Passes

Advertisers prepare contingency plans amid TikTok uncertainty
Meta's Reels and YouTube's Shorts could benefit if TikTok is banned

Some Brands Turned Off TikTok Smart+ After Inconsistent Performance

TikTok Smart+ shows mixed effectiveness, with some brands benefiting from higher ROAS while others express concerns over transparency and performance.

Optimized Landing Pages Reduce Ad Costs

Optimizing for ad engines reduces costs and enhances effectiveness of paid traffic through better alignment with landing page relevance.

Council Post: 4 Tactics For Running Successful Facebook And Instagram Ad Campaigns

Advertising can now be launched quickly, enabling rapid scaling and engagement with potential clients.

How To Use (Meta) Facebook Ads Manager: A Guide for 2024 - Shopify

Facebook Ads Manager is essential for reaching potential customers with a small advertising budget.

TikTok Advertisers to Look to Rivals if Ban Bill Passes

Advertisers prepare contingency plans amid TikTok uncertainty
Meta's Reels and YouTube's Shorts could benefit if TikTok is banned

Some Brands Turned Off TikTok Smart+ After Inconsistent Performance

TikTok Smart+ shows mixed effectiveness, with some brands benefiting from higher ROAS while others express concerns over transparency and performance.

Optimized Landing Pages Reduce Ad Costs

Optimizing for ad engines reduces costs and enhances effectiveness of paid traffic through better alignment with landing page relevance.

Council Post: 4 Tactics For Running Successful Facebook And Instagram Ad Campaigns

Advertising can now be launched quickly, enabling rapid scaling and engagement with potential clients.

How To Use (Meta) Facebook Ads Manager: A Guide for 2024 - Shopify

Facebook Ads Manager is essential for reaching potential customers with a small advertising budget.
moredigital-marketing
#campaign-finance

Kamala Outspent Trump 20 To 1 On Facebook, Instagram During Week Of Debate

Harris outspent Trump on social media ads 20 to 1 around the debate, emphasizing her strong campaign strategy.

Trump, Harris and the 10 political Facebook pages spending the most to court your vote - Local News Matters

Harris's campaign significantly outspent Trump's on social media, despite a later start, indicating a shift in campaign strategies for upcoming elections.

Kamala Outspent Trump 20 To 1 On Facebook, Instagram During Week Of Debate

Harris outspent Trump on social media ads 20 to 1 around the debate, emphasizing her strong campaign strategy.

Trump, Harris and the 10 political Facebook pages spending the most to court your vote - Local News Matters

Harris's campaign significantly outspent Trump's on social media, despite a later start, indicating a shift in campaign strategies for upcoming elections.
morecampaign-finance

Ecommerce decision-makers ramp up social media investment for the holidays

Over two-thirds of US decision-makers are increasing social media ad investments this season.
US retail spend on social network ads is projected to rise significantly in 2024.
Holiday ecommerce sales will heavily rely on social media platforms for consumer purchases.
#influencer-marketing

Meta Enhances Partnership Ads with Creator Testimonials, Collection Ads, and New Hub - Lindsey Gamble

Meta enhances Partnership Ads with creator testimonials and content in Collection Ads, boosting influencer marketing effectiveness.
The Partnership Ads Hub streamlines ad management for brands.

Meta's new AI tools will get you shopping even more on Instagram

Meta introduces new AI-powered updates for businesses to enhance ads on Facebook and Instagram.
Social media platforms are increasingly focusing on enhancing the shopping experience for users and supporting advertisers.

Influencer Ads: How Brands Boost Social Ad Performance with Creators

Influencer ads outperform non-creator ads on TikTok and Instagram.
Brands can boost collaboration posts with high engagement as influencer ads.

Scan Creators' History for Brand Safety: Viral Nation Updates Reputation Solution, Secure

Viral Nation's Secure solution enhances brand safety and creator alignment using advanced AI tools.

Meta's new AI tools will get you shopping even more on Instagram

Meta introduces new AI-powered tools for brands and retailers to enhance advertising on Facebook and Instagram.
Social media platforms like Meta are focusing more on boosting consumerism through personalized ads and product recommendations.

Business owner's shock after seeing how much it costs to work with influencers: 'Wild, wild west'

Influencers' pricing can be extraordinarily high, surprising small business owners.

Meta Enhances Partnership Ads with Creator Testimonials, Collection Ads, and New Hub - Lindsey Gamble

Meta enhances Partnership Ads with creator testimonials and content in Collection Ads, boosting influencer marketing effectiveness.
The Partnership Ads Hub streamlines ad management for brands.

Meta's new AI tools will get you shopping even more on Instagram

Meta introduces new AI-powered updates for businesses to enhance ads on Facebook and Instagram.
Social media platforms are increasingly focusing on enhancing the shopping experience for users and supporting advertisers.

Influencer Ads: How Brands Boost Social Ad Performance with Creators

Influencer ads outperform non-creator ads on TikTok and Instagram.
Brands can boost collaboration posts with high engagement as influencer ads.

Scan Creators' History for Brand Safety: Viral Nation Updates Reputation Solution, Secure

Viral Nation's Secure solution enhances brand safety and creator alignment using advanced AI tools.

Meta's new AI tools will get you shopping even more on Instagram

Meta introduces new AI-powered tools for brands and retailers to enhance advertising on Facebook and Instagram.
Social media platforms like Meta are focusing more on boosting consumerism through personalized ads and product recommendations.

Business owner's shock after seeing how much it costs to work with influencers: 'Wild, wild west'

Influencers' pricing can be extraordinarily high, surprising small business owners.
moreinfluencer-marketing
#marketing-strategy

Meta Rolls Out Updated Ad Options for the Holidays

Meta enhances ad effectiveness with personalized discounts and streamlined discount codes.

Lead gen tactics for B2B: Best of the MarTechBot | MarTech

One effective campaign tactic for new contact discovery is combining targeted content marketing with data-driven social media advertising.

Meta Rolls Out Updated Ad Options for the Holidays

Meta enhances ad effectiveness with personalized discounts and streamlined discount codes.

Lead gen tactics for B2B: Best of the MarTechBot | MarTech

One effective campaign tactic for new contact discovery is combining targeted content marketing with data-driven social media advertising.
moremarketing-strategy
#prescription-drugs

Opinion | It's Time to Ban Pharmaceutical Advertising

Social media advertising for prescription drugs can be misleading and unethical.

Senators target false prescription medication marketing on social media with new bill

Bipartisan efforts are underway to regulate misleading prescription drug advertisements from social media influencers and telehealth firms.

Opinion | It's Time to Ban Pharmaceutical Advertising

Social media advertising for prescription drugs can be misleading and unethical.

Senators target false prescription medication marketing on social media with new bill

Bipartisan efforts are underway to regulate misleading prescription drug advertisements from social media influencers and telehealth firms.
moreprescription-drugs

'No-win, no-fee' ads for solicitors are prohibited - so why are they appearing on social media?

Proliferation of banned social media ads risks encouraging dubious workplace claims, raising costs for Irish businesses.
#consumer-behavior

Gen Z Sees Social Media as Cause for Overconsumption, Survey Shows

Social media advertising influences both unhealthy spending habits and financial responsibility among consumers.

On Facebook ads, users may dislike 'likes'

The effectiveness of social media advertisements varies with the type of ad and the endorsing friends.
Accumulation of 'likes' on CTA ads may not always increase user engagement.

Gen Z Sees Social Media as Cause for Overconsumption, Survey Shows

Social media advertising influences both unhealthy spending habits and financial responsibility among consumers.

On Facebook ads, users may dislike 'likes'

The effectiveness of social media advertisements varies with the type of ad and the endorsing friends.
Accumulation of 'likes' on CTA ads may not always increase user engagement.
moreconsumer-behavior

How brands are using AI in Meta's Advantage+ campaigns | MarTech

Fashion and beauty brands are rapidly adopting AI tools for optimized digital marketing in a competitive landscape.

The hate speech landscape on Facebook is worse than you thought. Here's why

Charlie Kirk's ads on Facebook depict LGBTQ people as 'groomers,' violating Meta's hate speech policies.

Man's home-made advertisement for a sportswear shop is taking the internet by storm

Jack Kiernan's TikTok video successfully promotes his shoe store, highlighting the power of social media for local business marketing.
#advertising-standards-authority

This Is Why 2 Different Ad Campaigns Featuring Steven Bartlett Have Just Been Banned

ASA bans ads featuring Steven Bartlett for misleading consumers about his investor status.

Just Eat ad featuring McDonald's burgers banned over targeting of under-16s

Just Eat's Facebook ad promoting McDonald's products was banned for insufficient care in preventing its exposure to under-16 audiences.

This Is Why 2 Different Ad Campaigns Featuring Steven Bartlett Have Just Been Banned

ASA bans ads featuring Steven Bartlett for misleading consumers about his investor status.

Just Eat ad featuring McDonald's burgers banned over targeting of under-16s

Just Eat's Facebook ad promoting McDonald's products was banned for insufficient care in preventing its exposure to under-16 audiences.
moreadvertising-standards-authority

Musk sues advertisers

Advertiser boycotts affected revenue at X following Musk's purchase of Twitter.

Snap Stock: What To Expect From Pinterest, Snap, Reddit Q2 Earnings

Pinterest stock showing positive setup post-pullback with potential catalysts like expanded partnerships and new AI-driven ad product.
#marketing-trends

Agencies and marketers point to TikTok in the running to win 'first real social Olympics'

The Paris Olympics mark a significant shift in sports advertising towards platforms like TikTok.

People are bored of social media ads, so let's get creative

To stand out in social media advertising, focus on creating authentic and non-traditional content that engages with the audience in a meaningful way.

Agencies and marketers point to TikTok in the running to win 'first real social Olympics'

The Paris Olympics mark a significant shift in sports advertising towards platforms like TikTok.

People are bored of social media ads, so let's get creative

To stand out in social media advertising, focus on creating authentic and non-traditional content that engages with the audience in a meaningful way.
moremarketing-trends
#ai

New social media features and updates to know this week - PR Daily

AI is reshaping social media advertising with features like AI-assisted audience targeting and improved content labeling.

Zefr Elevates Brand Safety with Promotion of Jon Morra to Chief AI Officer and Launches Cutting-Edge AI Advancements

Zefr promotes Jon Morra as Chief AI Officer
Morra to leverage AI technologies to enhance brand experience

New social media features and updates to know this week - PR Daily

AI is reshaping social media advertising with features like AI-assisted audience targeting and improved content labeling.

Zefr Elevates Brand Safety with Promotion of Jon Morra to Chief AI Officer and Launches Cutting-Edge AI Advancements

Zefr promotes Jon Morra as Chief AI Officer
Morra to leverage AI technologies to enhance brand experience
moreai

Snap, Scope3 Team Up on New Measurement Tool for Social Ads

Scope3 partners with Snap for detailed carbon emissions measurement in social ad formats.
#ad-targeting

X Will Soon Enable Advertisers to Create Ad Audiences with AI

Advertisers on the platform formerly known as Twitter can soon create ad audiences through AI using conversational descriptions.

X Will Soon Enable Advertisers to Create Ad Audiences with AI

Advertisers on the platform formerly known as Twitter can use AI to create ad audiences based on conversational descriptions.

X Will Soon Enable Advertisers to Create Ad Audiences with AI

Advertisers on the platform formerly known as Twitter can soon create ad audiences through AI using conversational descriptions.

X Will Soon Enable Advertisers to Create Ad Audiences with AI

Advertisers on the platform formerly known as Twitter can use AI to create ad audiences based on conversational descriptions.
moread-targeting

Meta's new generative AI features aim to make it easier to create ads - and they're free

AI tools in social media ads can help businesses grow significantly by reducing the manual effort in creating new content.

Starting With $0? Here's How To Advertise on Facebook for Free (2024) - Shopify

Brands invest heavily in social media advertising each year, with significant sales opportunities on platforms like Facebook.
It is possible to advertise effectively on Facebook for free through creative methods and strategies that require minimal to no budget.

Instagram ads in UK promoting butt lifts' in Turkey as part of holidays in potential breach of rules

Growing trend of UK residents seeking cosmetic surgery abroad due to factors like cost and luxury holidays.
Increasing concerns among UK doctors about safety related to cosmetic procedures like Brazilian butt lifts.

The Social Media Ad Benchmarks Every Marketer Should Know

Social media ads amplify awareness by 6.4 times
Social media ads outperform cross-channel averages across brand metrics

'This is garbage': Step aside, influencers - we're now in the era of de-influencing

De-influencing trend emerged as a backlash to advertising on social media.
Influencers create content to promote products, often leading followers to unnecessary purchases.

"Shark Tank" investor plans to buy TikTok if bill to ban the app pushes through

President Biden supports bill to address TikTok security concerns
Kevin O'Leary plans to buy TikTok if ByteDance is forced to sell

5 High-Paying Social Media Side Hustle Ideas For 2024

Global spend on social media advertising is projected to reach $255.8 billion by 2028.
You don't need to be an influencer to start a side hustle in social media advertising.

Google Shares Insights Into Top Super Bowl Related Trends

Brands opted for emotional and purpose-driven ads.
Digital and social media platforms played a significant role in advertising.

Why DTC Brands Aren't Swayed by Cheaper Social Media Ads

DTC brands are looking beyond social media to reach new consumers
Offline marketing can make a brand appear more real and increase the likelihood of purchase

IAS Expands AI-Driven Brand Safety and Suitability Measurement to Meta

IAS's Total Media Quality (TMQ) product is now available on Facebook and Instagram, allowing advertisers to measure brand safety and suitability.
The expansion provides transparency and helps brands enhance brand equity across the digital ecosystem.
from Tech Times
11 months ago

Social Media's Unhealthy Influence: Research Exposes Mental Health Impact of Instagram Junk Food Content

Instagram junk food content linked to mental health issues
Increased unhealthy food cravings and scrutiny of social media advertising's mental health effects

I Turned $75/Day in Ad Spend Into 1 Million Views on My Reel

Trial and error is necessary to find a winning video format for your audience
Paid social media advertising requires a process of experimentation and analysis to achieve success.

DTC Briefing: Why 'ugly ads' are taking off

Ugly ads often perform the best in direct-to-consumer marketing
Authenticity and the unvarnished aesthetic are key factors in the success of these ads

Brands Ditch Tweets for TikTok and Instagram for Super Bowl 58

Brands are spending Super Bowl-level digital budgets as early as two weeks before the game to drive sales.
Other platforms like TikTok, YouTube Shorts, and Instagram are gaining a share of ad dollars previously reserved for Twitter.

Instagram's Testing A New Feature That'll Drive Users Crazy!

Instagram is testing 'unskippable video ads' in users' feeds, potentially irritating its user base.

10 Effective Growth Marketing Strategies for Your Startup | Entrepreneur

Content marketing is vital for startup growth and establishing brand authority.
SEO optimization drives sustainable traffic and improves website visibility.
Utilizing social media advertising tools effectively can target specific audiences for startup growth.

Why Threads Does (And Doesn't) Matter; The Pixel Bullseye | AdExchanger

Threads app focuses on user engagement over scale and reach, amidst a crowded social media advertising market.
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