The majority of social media advertising demand is generated by small businesses. TV ad tech companies are developing tools to assist these businesses in utilizing essential data matching capabilities. Blockgraph's OnDemand platform enables small advertisers to match first-party data with publisher data. Recently, two new features were introduced: Geo-Based Audiences for targeted advertising without IP signals and Collaborative Insights for campaign reporting. These changes underscore a trend toward making advanced advertising tools more accessible to local businesses and highlight their data-driven approach.
Blockgraph's OnDemand platform allows advertisers to match first-party data with media publisher data, making advanced targeting accessible for small businesses.
The addition of Geo-Based Audiences enables targeted advertising to specific households without relying on IP signals or CRM lists, ensuring privacy protection.
Collaborative Insights brings campaign reporting tools for advertisers and media sellers, reinforcing the commitment to data-driven strategies for local advertisers.
Local advertisers are increasingly data-driven and seek enterprise-level tools, indicating a shift in the advertising landscape toward accessibility for smaller companies.
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