#targeted-advertising

#targeted-advertising

The Information Commissioner's Office emphasizes that users should have control over their data, stating the people possess the right to object to their personal information being utilized for direct marketing.

"It's a bittersweet victory. In lots of ways I've achieved what I set out to achieve - to prove that the right to object exists."

"Our signal is so much better. We've got 30 million users a day on the best brands ever. We know exactly what people want. He (Lawson) is going to help us turn this into what we think is going to be an amazing way to target the open web," Vogel said.

"For advertisers, the importance of this data in the connected TV space cannot be overstated. ACR data provides a powerful tool that reshapes how they reach, engage, and measure their target audiences."