#targeted-advertising

#targeted-advertising

What does my baby look like at six weeks? When's my due date? When should I book my first midwife appointment? These are just some questions women type into search engines when they find out they're pregnant. For Sammi Claxon, it was no different. Soon after she started searching for answers, algorithms picked up that she was pregnant, and began targeting her with adverts. But when she lost her baby due to a miscarriage, the adverts didn't stop.

Listen to the article 6 min this year It's based on connected TV, or CTV, referring to ads that are delivered through internet-connected televisions and streaming services. CTV tools allow the company to hone its messaging to a particular audience: those in certain regions, ZIP codes, or even to individual viewers, Skipper said. The company's goal was to use that knowledge to engage with and boost Sonoco's name recognition among key niche audiences, such as private label customers.

The ads on my phone were getting too personal. I could look up headphones once and then see them everywhere, from YouTube to random free games. Even after I stopped shopping, the same product continued to follow me. It became a steady reminder that my activity might be linked across apps, and I could not ignore it. I opened my privacy settings to see what I could change.

Meta has agreed for the first time to stop using the personal data of a specific individual for targeted advertising, as part of a negotiated settlement with human rights campaigner Tanya O'Carroll.