#targeted-advertising

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#customer-engagement

Boost Engagement with AWS and Amazon Ads | Amazon Web Services

Brands must leverage data and personalization to effectively capture customer attention in the evolving consumer goods market.

What Is Targeted Advertising? Tips and Steps (2024) - Shopify

Targeted advertising effectively reaches defined audiences, improving marketing efficiency and increasing conversions.

The Rise of Location-Based Marketing: Strategies to Drive Business Growth

Location-based marketing enables personalized targeting based on location data.
Effectiveness shown in all stages of customer journey, enhancing overall experience.

How digital retail media is transforming the relationship between brands and consumers

Retail media is crucial for brands seeking innovative ways to target audiences and build brand loyalty.
Retail media helps brands create deeper connections with customers through precisely targeted ads and omnichannel experiences.

How to Set Up A Facebook Business Page

Establishing a Facebook Business Page is crucial for brand visibility and engagement.
A complete and appealing page can significantly boost customer trust and loyalty.

Boost Engagement with AWS and Amazon Ads | Amazon Web Services

Brands must leverage data and personalization to effectively capture customer attention in the evolving consumer goods market.

What Is Targeted Advertising? Tips and Steps (2024) - Shopify

Targeted advertising effectively reaches defined audiences, improving marketing efficiency and increasing conversions.

The Rise of Location-Based Marketing: Strategies to Drive Business Growth

Location-based marketing enables personalized targeting based on location data.
Effectiveness shown in all stages of customer journey, enhancing overall experience.

How digital retail media is transforming the relationship between brands and consumers

Retail media is crucial for brands seeking innovative ways to target audiences and build brand loyalty.
Retail media helps brands create deeper connections with customers through precisely targeted ads and omnichannel experiences.

How to Set Up A Facebook Business Page

Establishing a Facebook Business Page is crucial for brand visibility and engagement.
A complete and appealing page can significantly boost customer trust and loyalty.
morecustomer-engagement
#data-privacy

Facebook, YouTube, WhatsApp Surveil, Monetize User Data: FTC | Entrepreneur

Social media companies collect vast amounts of personal data, jeopardizing user privacy and monetizing it through targeted advertising.

E.U. Court Limits Meta's Use of Personal Facebook Data for Targeted Ads

Meta must limit personal data use for targeted ads despite user consent, per EU court ruling.

EU Court of Justice bars Meta from using public third party data for targeted advertising - UPI.com

Meta and other social media cannot use sensitive data for targeted ads without compliance with GDPR.

IRD gives thousands of taxpayers' details to social media platforms for ads

Inland Revenue's use of hashed data for targeted ads raises privacy concerns as hashing may not adequately protect user identities.

How Gen AI Is Helping The New York Times Control Its Own Destiny | AdExchanger

The New York Times invests in generative AI to ensure self-sufficiency amid increasing data privacy regulations and declining effectiveness of third-party signals.

'It hasn't changed our plans': Despite Google's cookie setback, Vodafone presses forward in search for alternatives

Marketers are preparing for a future without third-party cookies by using first-party IDs for targeted advertising.

Facebook, YouTube, WhatsApp Surveil, Monetize User Data: FTC | Entrepreneur

Social media companies collect vast amounts of personal data, jeopardizing user privacy and monetizing it through targeted advertising.

E.U. Court Limits Meta's Use of Personal Facebook Data for Targeted Ads

Meta must limit personal data use for targeted ads despite user consent, per EU court ruling.

EU Court of Justice bars Meta from using public third party data for targeted advertising - UPI.com

Meta and other social media cannot use sensitive data for targeted ads without compliance with GDPR.

IRD gives thousands of taxpayers' details to social media platforms for ads

Inland Revenue's use of hashed data for targeted ads raises privacy concerns as hashing may not adequately protect user identities.

How Gen AI Is Helping The New York Times Control Its Own Destiny | AdExchanger

The New York Times invests in generative AI to ensure self-sufficiency amid increasing data privacy regulations and declining effectiveness of third-party signals.

'It hasn't changed our plans': Despite Google's cookie setback, Vodafone presses forward in search for alternatives

Marketers are preparing for a future without third-party cookies by using first-party IDs for targeted advertising.
moredata-privacy

Harris campaign targets different messages about Israel-Hamas war to Jewish, Arab-American voters

Harris' campaign is using targeted ads to address the differing concerns of Jewish and Arab-American voters regarding the Middle East situation.
#meta

Several EU DPAs seek EDPB position on 'pay or OK' advertising model

EU member states request European Data Protection Board to address Meta's targeted advertising model
EDPB previously issued a ban on Meta's targeted advertising practices

EU court bars Meta from using sexual orientation to target ads - LGBTQ Nation

Meta cannot use public statements about sexual orientation for targeted advertising in the EU, as ruled by the CJEU.

Meta Rolls Out Updated Ad Options for the Holidays

Meta enhances ad effectiveness with personalized discounts and streamlined discount codes.

Meta Unveils New AI-Powered Features for WhatsApp Business

Meta introduces AI-driven features for WhatsApp Business app to enhance customer support and potentially drive revenue through targeted advertising.

Ireland's High Court to allow Schrems into Meta data transfer case

NOYB, a privacy rights group, will participate in two cases connected to Meta's data transfers.
27 data privacy groups are calling on EU authorities to find Meta's targeted advertising model unlawful.

Several EU DPAs seek EDPB position on 'pay or OK' advertising model

EU member states request European Data Protection Board to address Meta's targeted advertising model
EDPB previously issued a ban on Meta's targeted advertising practices

EU court bars Meta from using sexual orientation to target ads - LGBTQ Nation

Meta cannot use public statements about sexual orientation for targeted advertising in the EU, as ruled by the CJEU.

Meta Rolls Out Updated Ad Options for the Holidays

Meta enhances ad effectiveness with personalized discounts and streamlined discount codes.

Meta Unveils New AI-Powered Features for WhatsApp Business

Meta introduces AI-driven features for WhatsApp Business app to enhance customer support and potentially drive revenue through targeted advertising.

Ireland's High Court to allow Schrems into Meta data transfer case

NOYB, a privacy rights group, will participate in two cases connected to Meta's data transfers.
27 data privacy groups are calling on EU authorities to find Meta's targeted advertising model unlawful.
moremeta
#marketing-strategies

NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There? | AdExchanger

First-party data is crucial post-third-party cookie demise.
CDPs are evolving to enhance data collaboration for better targeting.

How To Leverage Commerce Media To Target Your Ads (2024) - Shopify

Commerce media leverages first-party data across multiple retailers to deliver personalized and targeted advertising.

Q&A: Why data providers and marketers are uniting to overcome signal loss

Brands have more time to enhance marketing strategies by combining first and third-party data for better targeting and ROI.

Chase to let advertisers target bank customers based on spending history

Chase Media Solutions offers targeted ads and discounts based on spending data
The unit aims to secure Chase's position as the largest credit card issuer in the U.S.

NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There? | AdExchanger

First-party data is crucial post-third-party cookie demise.
CDPs are evolving to enhance data collaboration for better targeting.

How To Leverage Commerce Media To Target Your Ads (2024) - Shopify

Commerce media leverages first-party data across multiple retailers to deliver personalized and targeted advertising.

Q&A: Why data providers and marketers are uniting to overcome signal loss

Brands have more time to enhance marketing strategies by combining first and third-party data for better targeting and ROI.

Chase to let advertisers target bank customers based on spending history

Chase Media Solutions offers targeted ads and discounts based on spending data
The unit aims to secure Chase's position as the largest credit card issuer in the U.S.
moremarketing-strategies
#data-collection

Google's attempt to dismiss child privacy lawsuit defeated

A lawsuit against Google for allegedly breaking child privacy laws will proceed to trial after a judge denied Google's motion to dismiss the case.

Shocking leak from huge advertiser suggests your phone really is listening to your conversations

Smartphones may collect audio data for targeted advertisements, raising privacy concerns about how advertisers access user information.

I've Always Suspected My Phone Was Listening to Me-This Advertising Pitch Proves It

Smartphones may eavesdrop on conversations to serve targeted ads, raising significant privacy concerns.

These 3 Social Media Apps Are Selling Your Data, Security Experts Warn-Here's How To Protect Yourself

Social media apps collect user data and sell it to third parties for targeted advertising. Users can take steps to mitigate security risks.

Facebook partner admits to eavesdropping on conversations via phone mics for ad targeting

Marketing agency admits to eavesdropping on conversations through phone mics to gather consumer data for targeted advertising.

From its start, Gmail conditioned us to trade privacy for free services

Google's Gmail, offered free to users, operates on the principle that users are the product being sold due to data collection for targeted advertising.
Gmail, launched in 2004 with innovative features and 1GB storage, set a precedent for tech companies leveraging user data in exchange for free services.

Google's attempt to dismiss child privacy lawsuit defeated

A lawsuit against Google for allegedly breaking child privacy laws will proceed to trial after a judge denied Google's motion to dismiss the case.

Shocking leak from huge advertiser suggests your phone really is listening to your conversations

Smartphones may collect audio data for targeted advertisements, raising privacy concerns about how advertisers access user information.

I've Always Suspected My Phone Was Listening to Me-This Advertising Pitch Proves It

Smartphones may eavesdrop on conversations to serve targeted ads, raising significant privacy concerns.

These 3 Social Media Apps Are Selling Your Data, Security Experts Warn-Here's How To Protect Yourself

Social media apps collect user data and sell it to third parties for targeted advertising. Users can take steps to mitigate security risks.

Facebook partner admits to eavesdropping on conversations via phone mics for ad targeting

Marketing agency admits to eavesdropping on conversations through phone mics to gather consumer data for targeted advertising.

From its start, Gmail conditioned us to trade privacy for free services

Google's Gmail, offered free to users, operates on the principle that users are the product being sold due to data collection for targeted advertising.
Gmail, launched in 2004 with innovative features and 1GB storage, set a precedent for tech companies leveraging user data in exchange for free services.
moredata-collection
#privacy-concerns

Gen AI apps are cloning your likeness without consent-and might make you famous for all the wrong reasons

Deepfakes can be used for malicious purposes like perpetrating scams.
Targeted advertising may lead to privacy concerns and manipulated content.

Reclaim your privacy by disabling your cellphone carrier's data tracking

Mobile carriers track user data for targeted advertising and improving services, leading to privacy concerns.

Ford's advertising patent suggests listening to in-car conversations for personalized ads

Automakers are increasingly considering user data monetization, with Ford's patent potentially undermining the privacy of in-vehicle conversations.

Gen AI apps are cloning your likeness without consent-and might make you famous for all the wrong reasons

Deepfakes can be used for malicious purposes like perpetrating scams.
Targeted advertising may lead to privacy concerns and manipulated content.

Reclaim your privacy by disabling your cellphone carrier's data tracking

Mobile carriers track user data for targeted advertising and improving services, leading to privacy concerns.

Ford's advertising patent suggests listening to in-car conversations for personalized ads

Automakers are increasingly considering user data monetization, with Ford's patent potentially undermining the privacy of in-vehicle conversations.
moreprivacy-concerns

Amaze Media Labs Unveils The Branded Audience Growth Network - Podcaster News

The Branded Audience Growth Network enhances podcast marketing through targeted advertising and technology for improved listenership.

DOJ Outs Ad Tech Open-Source Supporters; Jeff Green Dings The TTD TV Rumors | AdExchanger

Ad tech leaders are advocating for open-source models in advertising as a means to enhance transparency and competition in the sector.
#consumer-rights

Get a VPN and delete your cookies, Australia's privacy laws are still lagging behind | Paul Karp

Australia's Privacy Act needs modernization to protect consumer data rights against targeted advertising.

Federal Privacy Bill's Vagueness Threatens Ad-Supported Business

The American Privacy Rights Act proposes stricter regulations on targeted advertising, diverging from existing state privacy laws and potentially impacting revenue streams for publishers.

Get a VPN and delete your cookies, Australia's privacy laws are still lagging behind | Paul Karp

Australia's Privacy Act needs modernization to protect consumer data rights against targeted advertising.

Federal Privacy Bill's Vagueness Threatens Ad-Supported Business

The American Privacy Rights Act proposes stricter regulations on targeted advertising, diverging from existing state privacy laws and potentially impacting revenue streams for publishers.
moreconsumer-rights
#consumer-privacy

New evidence claims Google, Microsoft, Meta, and Amazon could be listening to you on your devices

Companies may soon advertise based on real-time conversations via smart devices, raising ethical concerns about data privacy and marketing.

Teads on Privacy, Targeting and Cookies

Advertisers should continue with cookieless strategies despite Google's changes, leveraging a mix of UID, first-party data, AI, and contextual targeting.

New evidence claims Google, Microsoft, Meta, and Amazon could be listening to you on your devices

Companies may soon advertise based on real-time conversations via smart devices, raising ethical concerns about data privacy and marketing.

Teads on Privacy, Targeting and Cookies

Advertisers should continue with cookieless strategies despite Google's changes, leveraging a mix of UID, first-party data, AI, and contextual targeting.
moreconsumer-privacy
#privacy

This is why that mic icon in your status bar is so important

Cox Media Group has been targeting ads based on private conversations, raising concerns over privacy and consent.

'Is my phone listening to me?': Fears spark after marketing company claims to access mic data

Cox Media Group's Active Listening service claims to target consumers based on overheard conversations, raising privacy concerns.

This is why that mic icon in your status bar is so important

Cox Media Group has been targeting ads based on private conversations, raising concerns over privacy and consent.

'Is my phone listening to me?': Fears spark after marketing company claims to access mic data

Cox Media Group's Active Listening service claims to target consumers based on overheard conversations, raising privacy concerns.
moreprivacy
#digital-advertising

Exclusive: How The New York Times' Granular Gen AI Tool Drives Campaign Performance

The New York Times is utilizing gen AI through BrandMatch for targeted ad campaigns, yielding higher CTR and brand lift results.

Why Tropicana is betting on retail media as Google starts to deprecate third-party cookies

Tropicana is shifting its media spend away from broadcast television commercials to target cord-cutting shoppers online.
Customer insights from retail partners are crucial for Tropicana's targeted digital advertising strategy.

Playlists, Podcasts and Programmatic: The Future of Audio Advertising

Programmatic tech is driving evolution in audio ads industry.
Audio sector is experiencing unprecedented growth, with over 1.7 billion monthly podcast listeners by 2024.

Beintoo Joins Forces with Samba TV to Launch Advanced Targeting Capabilities in Spain & Germany

Integration of Samba TV's first-party TV viewership data with Beintoo's platform in Spain and Germany
Enhanced targeting capabilities for advertisers to achieve incremental reach and optimize cross-screen effectiveness.

Exclusive: How The New York Times' Granular Gen AI Tool Drives Campaign Performance

The New York Times is utilizing gen AI through BrandMatch for targeted ad campaigns, yielding higher CTR and brand lift results.

Why Tropicana is betting on retail media as Google starts to deprecate third-party cookies

Tropicana is shifting its media spend away from broadcast television commercials to target cord-cutting shoppers online.
Customer insights from retail partners are crucial for Tropicana's targeted digital advertising strategy.

Playlists, Podcasts and Programmatic: The Future of Audio Advertising

Programmatic tech is driving evolution in audio ads industry.
Audio sector is experiencing unprecedented growth, with over 1.7 billion monthly podcast listeners by 2024.

Beintoo Joins Forces with Samba TV to Launch Advanced Targeting Capabilities in Spain & Germany

Integration of Samba TV's first-party TV viewership data with Beintoo's platform in Spain and Germany
Enhanced targeting capabilities for advertisers to achieve incremental reach and optimize cross-screen effectiveness.
moredigital-advertising

Top Search Engine Marketing Tools for Smarter Marketing

SEM tools enhance campaigns and analyze performance. Industry trend awareness and learning are vital. SEM offers future job opportunities. AI integration, voice search, and personalized targeting are upcoming trends.
#user-experience

Facebook's Newest Monetization Experiment: Ads in Your Notifications

Facebook is testing sponsored ads in users' notifications list without an option to block all sponsored notifications.

Twitter

The article emphasizes the importance of accepting cookies to enhance user experience and enable data sharing for targeted advertising.

Facebook's Newest Monetization Experiment: Ads in Your Notifications

Facebook is testing sponsored ads in users' notifications list without an option to block all sponsored notifications.

Twitter

The article emphasizes the importance of accepting cookies to enhance user experience and enable data sharing for targeted advertising.
moreuser-experience

PayPal pursues ad platform tied to data

PayPal to launch ad platform using transaction data for targeted advertising.

Talk About New-Age TV; Google Is Taking It To The Max | AdExchanger

Broadcasters are moving away from age-based demographics in favor of targeting people in the market for products.

Sport Social Podcast Network Secures New Major Brand Partnership - Podcaster News

Sport Social secured a new major brand partnership for 2024, advertising across its podcast network.
#generative-ai

European Commission requests information from multiple VLOPs, VLOSEs under DSA

The European Commission issued requests for information on generative AI risks to large online platforms and search engines.
LinkedIn faces scrutiny for targeted advertising while AliExpress is under formal inquiry for DSA violations.

EU Commission scrutinises nine big tech platforms over targeted ads and generative AI

The European Commission requests information on use of targeted ads and generative AI from tech platforms under the DSA.
Platforms like LinkedIn are required to comply with DSA regulations on targeted advertising and personal data use.

How Diageo, Progressive and eBay Use Gen AI to Tailor Ads

Brands like eBay, Progressive, and Diageo are utilizing generative AI to enhance advertising effectiveness.

European Commission requests information from multiple VLOPs, VLOSEs under DSA

The European Commission issued requests for information on generative AI risks to large online platforms and search engines.
LinkedIn faces scrutiny for targeted advertising while AliExpress is under formal inquiry for DSA violations.

EU Commission scrutinises nine big tech platforms over targeted ads and generative AI

The European Commission requests information on use of targeted ads and generative AI from tech platforms under the DSA.
Platforms like LinkedIn are required to comply with DSA regulations on targeted advertising and personal data use.

How Diageo, Progressive and eBay Use Gen AI to Tailor Ads

Brands like eBay, Progressive, and Diageo are utilizing generative AI to enhance advertising effectiveness.
moregenerative-ai

X boasts 8 billion daily video views as it pushes to become video-first

Video is central to X's new advertising strategy to captivate marketers and potentially capitalize on TikTok's uncertain future.

Curb introduces one-stop advertising solution | MarTech

Curb Journey Connect enables synchronized cross-channel advertising on mobile and in-cab screens.

Disney Taps Walmart Connect To Bring More Shopper Data To Streaming | AdExchanger

Advertisers seek proof of performance for streaming investments through partnerships with retail media partners.
#amazon

Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation | MarTech

Amazon secures a deal with Reach to access customer data for targeted advertising in the UK.
Google's plans to deprecate third-party cookies are facing concerns and scrutiny from the UK government's Competition and Markets Authority (CMA).

Prime Video Launches Shoppable Ad Units Ahead Of Amazon's First Upfront | AdExchanger

Amazon introduced new shoppable ad formats for Prime Video to increase revenue and use shopper data for targeted advertising.

Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation | MarTech

Amazon secures a deal with Reach to access customer data for targeted advertising in the UK.
Google's plans to deprecate third-party cookies are facing concerns and scrutiny from the UK government's Competition and Markets Authority (CMA).

Prime Video Launches Shoppable Ad Units Ahead Of Amazon's First Upfront | AdExchanger

Amazon introduced new shoppable ad formats for Prime Video to increase revenue and use shopper data for targeted advertising.
moreamazon
#privacy-rights

Thoughts on behavioral advertising, Meta and privacy

Targeted advertising criticism leads to legal challenges for companies like Meta.

Facebook not allowed to use public data for targeted ads; opinion says

EU data protection rules restrict unlimited use of personal data; publicly shared information may not be utilized for targeted ads without time limit.

Thoughts on behavioral advertising, Meta and privacy

Targeted advertising criticism leads to legal challenges for companies like Meta.

Facebook not allowed to use public data for targeted ads; opinion says

EU data protection rules restrict unlimited use of personal data; publicly shared information may not be utilized for targeted ads without time limit.
moreprivacy-rights

Reddit, sneaky AI spam bots compete to sell you stuff

Reddit introduced Dynamic Product Ads, leveraging user discussions and engagement for ad targeting, emphasizing its focus on ad sales.
#revolut

Revolut plans advertising partnerships as it seeks new revenue streams

Revolut aims to become a superapp and plans to monetize customer data through targeted advertising.

The Fin Tech Ad Tech Boom; Temu Tops Meta's Charts (But At What Cost?) | AdExchanger

Revolut may be leveraging targeted advertising for a significant portion of revenue.

Revolut plans advertising partnerships as it seeks new revenue streams

Revolut aims to become a superapp and plans to monetize customer data through targeted advertising.

The Fin Tech Ad Tech Boom; Temu Tops Meta's Charts (But At What Cost?) | AdExchanger

Revolut may be leveraging targeted advertising for a significant portion of revenue.
morerevolut

The Global Privacy Control Is Limiting. Here's How The Industry Can Do Better | AdExchanger

Global Privacy Control (GPC) acts as a basic on/off switch for targeted advertising, not allowing for nuanced preferences.

How This Kid-Focused Media Company Balances Privacy And Ad Measurement | AdExchanger

Advertisers can't use personal data for targeting ads in kids content but seek new measurement strategies to prove reach.
#meta-platforms

Meta, other platforms should give users free option without targeted ads, EU privacy watchdog says

Large online platforms like Meta Platforms should offer users a free, ad-free option without targeted advertising to ensure valid consent under EU privacy rules.

An End to Targeted Advertising?

The E.U.'s European Data Protection Board recommends that Meta offer a free tier without behavioral ads.

Meta, other platforms should give users free option without targeted ads, EU privacy watchdog says

Large online platforms like Meta Platforms should offer users a free, ad-free option without targeted advertising to ensure valid consent under EU privacy rules.

An End to Targeted Advertising?

The E.U.'s European Data Protection Board recommends that Meta offer a free tier without behavioral ads.
moremeta-platforms

beehiiv x Atria: How to Make Winning Newsletter Ads With AI

Newsletter ads can help reach targeted, engaged audiences and build trust for effective advertising.

Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns

First-party data is crucial for publishers' ad strategies, with concerns about Google's Privacy Sandbox reducing targeted ad effectiveness and revenue.
Publishers are shifting towards prioritizing first-party data for positive ad revenue outcomes and foresee an increase in ad impressions using first-party data in coming years.

It's Time to Switch to a Privacy Browser

Incognito mode is not always secure as activities are still recorded for targeted advertising.
Switching to privacy-focused browsers can enhance online security.

Weak self-control, social media and targeted advertising increase impulse buying, says study

Online shopping and digital payments enable impulse purchases, leading to financial problems.
Social media and targeted ads influence impulse buying, especially among individuals with low self-control.

Advertisers Take Note: State Laws Zero In On Protecting Kids' Digital Privacy Rights | AdExchanger

US states are implementing new requirements for processing children's data that go beyond COPPA.
There is a trend towards increasing the age of consent for collecting and processing children's data among US state laws.
#political-advertising

How the Meta algorithm influences election advertising

Social media platforms favor specific parties in political advertising, impacting the reach and cost effectiveness of ads.

Broadsign & StackAdapt Team Up to Streamline Political pDOOH Ad Buys

The new auction package simplifies political programmatic DOOH campaigns in the US.
Buyers can access curated premium screens via StackAdapt's DSP for better targeting.

How the Meta algorithm influences election advertising

Social media platforms favor specific parties in political advertising, impacting the reach and cost effectiveness of ads.

Broadsign & StackAdapt Team Up to Streamline Political pDOOH Ad Buys

The new auction package simplifies political programmatic DOOH campaigns in the US.
Buyers can access curated premium screens via StackAdapt's DSP for better targeting.
morepolitical-advertising

Channel 4 lifts the lid on how its creative sales unit works with Clarins, TikTok and more

Contextually relevant ads by brands like Clarins and TikTok are being developed by Channel 4's creative sales unit.
Collaborations between brands and broadcasters like Channel 4 are enabling targeted advertising around specific content.

Exclusive: NYT plans to debut new generative AI ad tools later this year

GenAI technology aids in ad campaign optimization and targeting niche audiences.
The New York Times leverages large language models to power its new ad optimization tool.

Council Post: How Brands Are Making The Most Of Mobile Marketing

Mobile marketing is diverse and flexible, with multiple applications beyond targeted advertising.
Leading brands are using mobile apps and geofencing to personalize shopping experiences and target local customers.
#customer-data

Google is betting on its logged-in user base to replace third-party cookies: A Q&A with Goodway Group's Rober Webster and Anonymised's Mattia Fosci

Google Ads Data Manager (GADM) is a tool that allows advertisers to share first-party customer data with Google for targeted advertising.
GADM combines advertisers' customer data with Google's own media data to target ads and measure campaign attribution.

Costco follows rivals Walmart & Target with tracking move that watches habits

Costco utilizes its loyalty card data for targeted advertising, following the footsteps of other retail giants.

United Airlines passengers to see targeted ads on seat-back screens

United Airlines is using customer data to display targeted ads on seat-back screens.

Google is betting on its logged-in user base to replace third-party cookies: A Q&A with Goodway Group's Rober Webster and Anonymised's Mattia Fosci

Google Ads Data Manager (GADM) is a tool that allows advertisers to share first-party customer data with Google for targeted advertising.
GADM combines advertisers' customer data with Google's own media data to target ads and measure campaign attribution.

Costco follows rivals Walmart & Target with tracking move that watches habits

Costco utilizes its loyalty card data for targeted advertising, following the footsteps of other retail giants.

United Airlines passengers to see targeted ads on seat-back screens

United Airlines is using customer data to display targeted ads on seat-back screens.
morecustomer-data
#data-protection

Opting In-n-Out: Five key analyses for adtech privacy law compliance

Media companies and online businesses face complex privacy and data protection laws across jurisdictions.
Smaller businesses rely more on advertising technology services and data brokerages, making compliance challenging.

Microsoft-Owned Adtech Xandr Faces Allegations of EU Privacy Violations

Xandr, a Microsoft subsidiary, faces GDPR allegations for data practices influencing targeted advertising in Europe.

Opting In-n-Out: Five key analyses for adtech privacy law compliance

Media companies and online businesses face complex privacy and data protection laws across jurisdictions.
Smaller businesses rely more on advertising technology services and data brokerages, making compliance challenging.

Microsoft-Owned Adtech Xandr Faces Allegations of EU Privacy Violations

Xandr, a Microsoft subsidiary, faces GDPR allegations for data practices influencing targeted advertising in Europe.
moredata-protection
#ftc

FTC Order Will Ban InMarket from Selling Precise Consumer Location Data

InMarket Media is prohibited from selling precise location data without informed consent from consumers.
The FTC action aims to protect consumers from unchecked corporate surveillance and data monetization.

FTC bans another data broker from selling consumers' location data | TechCrunch

The FTC has banned data aggregation company InMarket from selling consumers' precise location data.
The FTC accuses InMarket of failing to obtain users' consent before using their location data for marketing and advertising purposes.

FTC Order Will Ban InMarket from Selling Precise Consumer Location Data

InMarket Media is prohibited from selling precise location data without informed consent from consumers.
The FTC action aims to protect consumers from unchecked corporate surveillance and data monetization.

FTC bans another data broker from selling consumers' location data | TechCrunch

The FTC has banned data aggregation company InMarket from selling consumers' precise location data.
The FTC accuses InMarket of failing to obtain users' consent before using their location data for marketing and advertising purposes.
moreftc

Early Tests Of Cookieless Chrome Ads Are Encouraging, But Don't Get Too Excited | AdExchanger

Google phased out third-party cookies for 1% of Chrome traffic two weeks ago.
Early results from tests on the 1% cookieless audience show a 30% lower CPM compared to cookie holders.

How Mondelez Grows Revenue Through Albertsons' Data Clean Room and Pinterest

Mondelēz International collaborated with Albertsons Media Collective and Pinterest to run a targeted campaign for Triscuit crackers.
The campaign used LiveRamp's data clean room technology to reach a broader audience within the cracker and salty snack category.

Privacy crusaders claim X targeted ads against EU rules

EU privacy rights group, noyb, has filed a complaint against X, alleging unlawful targeting of advertisements
The complaint claims that X violated its own targeted ad rules, as well as EU GDPR and DSA regulations
#targeted advertising

How a Single Dad With a Secret Identity Took on Big Tobacco

A single dad in Chicago became an anti-tobacco vigilante in 1990 by painting over cigarette billboards in Black communities.
His actions were controversial, but they brought attention to the issue of targeted advertising in marginalized communities.
His story highlights the power of grassroots activism and the impact of individuals taking a stand against injustices.

How to Run a Marketing Campaign on a Tight Budget [Expert Tips & Free Tools]

Have realistic expectations when running a low-budget marketing campaign.
Focus on targeted advertising to maximize your budget.
Utilize free promotional channels to generate buzz for your brand.

Commerce Media: Advertising's New Playground?

Commerce media is a growing trend in the advertising world that is set to transform the industry.
The COVID-19 pandemic and the decline of third-party cookies have accelerated the rise of commerce media.
Current trends in commerce media include leveraging social media platforms for targeted advertising and integrating e-commerce features directly into digital platforms.

How a Single Dad With a Secret Identity Took on Big Tobacco

A single dad in Chicago became an anti-tobacco vigilante in 1990 by painting over cigarette billboards in Black communities.
His actions were controversial, but they brought attention to the issue of targeted advertising in marginalized communities.
His story highlights the power of grassroots activism and the impact of individuals taking a stand against injustices.

How to Run a Marketing Campaign on a Tight Budget [Expert Tips & Free Tools]

Have realistic expectations when running a low-budget marketing campaign.
Focus on targeted advertising to maximize your budget.
Utilize free promotional channels to generate buzz for your brand.

Commerce Media: Advertising's New Playground?

Commerce media is a growing trend in the advertising world that is set to transform the industry.
The COVID-19 pandemic and the decline of third-party cookies have accelerated the rise of commerce media.
Current trends in commerce media include leveraging social media platforms for targeted advertising and integrating e-commerce features directly into digital platforms.
moretargeted advertising

Why weddings are vital to Colgate's growth strategy

Colgate focused on expanding its market by targeting weddings through TV sponsorships and Pinterest collaborations.

LinkedIn disables tool for targeted ads to comply with EU tech rules

LinkedIn discontinued tool for targeted advertising based on sensitive personal data to comply with EU regulations.

This Startup Is Serving Up A Cocktail Of CTV And DOOH | AdExchanger

Startups compete for TV ad dollars in the middle of DOOH and CTV.

Op-ed | Congress must avoid undermining online small business success | amNewYork

Small businesses are turning to digital platforms like Facebook and Instagram for growth and reach amid challenges.
Small business owners fear their voices will be overlooked as Congress considers tech regulation.
Targeted advertising on social media is crucial for small businesses' success and global expansion.

How To Run a Social Media Campaign That Builds Your Brand (2024) - Shopify

Social media platforms are key for reaching diverse audiences with targeted advertising for effective campaigns.

Advertisers can now buy media on the Uber Rides app via their favorite DSP

Uber expands Journey Ads platform by enabling programmatic media buying within the Uber Rides app.

Google launches Google TV advertising network | MarTech

Google launched Google TV, providing ad inventory on 125+ channels with in-stream video ads, targeting rising connected TV viewership.
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