Pluralistic: Ad-tech targeting is an existential threat (20 Feb 2025)The commercial surveillance industry exploits personal data with little regulation, targeting vulnerable populations with disturbing precision.
Facebook, YouTube, WhatsApp Surveil, Monetize User Data: FTC | EntrepreneurSocial media companies collect vast amounts of personal data, jeopardizing user privacy and monetizing it through targeted advertising.
E.U. Court Limits Meta's Use of Personal Facebook Data for Targeted AdsMeta must limit personal data use for targeted ads despite user consent, per EU court ruling.
EU Court of Justice bars Meta from using public third party data for targeted advertising - UPI.comMeta and other social media cannot use sensitive data for targeted ads without compliance with GDPR.
IRD gives thousands of taxpayers' details to social media platforms for adsInland Revenue's use of hashed data for targeted ads raises privacy concerns as hashing may not adequately protect user identities.
LinkedIn faces EU scrutiny over mandatory changes on targeted adsLinkedIn is updating its data processing practices to comply with EU regulations, ceasing targeted ads without user consent by January 2025.
Pluralistic: Ad-tech targeting is an existential threat (20 Feb 2025)The commercial surveillance industry exploits personal data with little regulation, targeting vulnerable populations with disturbing precision.
Facebook, YouTube, WhatsApp Surveil, Monetize User Data: FTC | EntrepreneurSocial media companies collect vast amounts of personal data, jeopardizing user privacy and monetizing it through targeted advertising.
E.U. Court Limits Meta's Use of Personal Facebook Data for Targeted AdsMeta must limit personal data use for targeted ads despite user consent, per EU court ruling.
EU Court of Justice bars Meta from using public third party data for targeted advertising - UPI.comMeta and other social media cannot use sensitive data for targeted ads without compliance with GDPR.
IRD gives thousands of taxpayers' details to social media platforms for adsInland Revenue's use of hashed data for targeted ads raises privacy concerns as hashing may not adequately protect user identities.
LinkedIn faces EU scrutiny over mandatory changes on targeted adsLinkedIn is updating its data processing practices to comply with EU regulations, ceasing targeted ads without user consent by January 2025.
The Rise of Manipulative Surveillance | HackerNoonTargeted advertising leverages personal data, transforming marketing into a strategy that often prioritizes business profit over user privacy.
Exposing the Hidden Costs of Data Control: Why Transparency and Education Are Your Best Defenses | HackerNoonAwareness of privacy violations in surveillance capitalism is critical for ethical frameworks in technology.
Utilitarianism Meets Surveillance Capitalism: Balancing Happiness & Privacy | HackerNoonEthical frameworks, especially utilitarianism, are crucial for analyzing the implications of surveillance capitalism and its impact on individual rights.
How Surveillance Capitalism Hijacks Your Autonomy - A Shocking Kantian Critique | HackerNoonSurveillance capitalism undermines individual autonomy and dignity, violating Kantian ethical principles regarding respect for persons.
The Rise of Manipulative Surveillance | HackerNoonTargeted advertising leverages personal data, transforming marketing into a strategy that often prioritizes business profit over user privacy.
Exposing the Hidden Costs of Data Control: Why Transparency and Education Are Your Best Defenses | HackerNoonAwareness of privacy violations in surveillance capitalism is critical for ethical frameworks in technology.
Utilitarianism Meets Surveillance Capitalism: Balancing Happiness & Privacy | HackerNoonEthical frameworks, especially utilitarianism, are crucial for analyzing the implications of surveillance capitalism and its impact on individual rights.
How Surveillance Capitalism Hijacks Your Autonomy - A Shocking Kantian Critique | HackerNoonSurveillance capitalism undermines individual autonomy and dignity, violating Kantian ethical principles regarding respect for persons.
Do Not Sell or Share My Personal InformationCCPA grants California residents the right to opt-out of personal data sale and sharing, impacting Netflix users especially under ad-supported plans.
TwitterThe article emphasizes the importance of accepting cookies to enhance user experience and enable data sharing for targeted advertising.
Do Not Sell or Share My Personal InformationCCPA grants California residents the right to opt-out of personal data sale and sharing, impacting Netflix users especially under ad-supported plans.
TwitterThe article emphasizes the importance of accepting cookies to enhance user experience and enable data sharing for targeted advertising.
Boost Engagement with AWS and Amazon Ads | Amazon Web ServicesBrands must leverage data and personalization to effectively capture customer attention in the evolving consumer goods market.
Meta Updates Audience Targeting Options for Advantage+ Catalog AdsMeta's Advantage+ catalog ads personalize product displays for users based on their actions and interests.
Boost Engagement with AWS and Amazon Ads | Amazon Web ServicesBrands must leverage data and personalization to effectively capture customer attention in the evolving consumer goods market.
Meta Updates Audience Targeting Options for Advantage+ Catalog AdsMeta's Advantage+ catalog ads personalize product displays for users based on their actions and interests.
This is why that mic icon in your status bar is so importantCox Media Group has been targeting ads based on private conversations, raising concerns over privacy and consent.
I've Always Suspected My Phone Was Listening to Me-This Advertising Pitch Proves ItSmartphones may eavesdrop on conversations to serve targeted ads, raising significant privacy concerns.
'Is my phone listening to me?': Fears spark after marketing company claims to access mic dataCox Media Group's Active Listening service claims to target consumers based on overheard conversations, raising privacy concerns.
Is My Phone Listening To Me?Phones may listen for digital assistants, but extensive data tracking is more common for targeted advertising.
These 3 Social Media Apps Are Selling Your Data, Security Experts Warn-Here's How To Protect YourselfSocial media apps collect user data and sell it to third parties for targeted advertising. Users can take steps to mitigate security risks.
Your Privacy ChoicesCalifornia residents can opt out of personal information sharing and targeted advertising for enhanced privacy.
This is why that mic icon in your status bar is so importantCox Media Group has been targeting ads based on private conversations, raising concerns over privacy and consent.
I've Always Suspected My Phone Was Listening to Me-This Advertising Pitch Proves ItSmartphones may eavesdrop on conversations to serve targeted ads, raising significant privacy concerns.
'Is my phone listening to me?': Fears spark after marketing company claims to access mic dataCox Media Group's Active Listening service claims to target consumers based on overheard conversations, raising privacy concerns.
Is My Phone Listening To Me?Phones may listen for digital assistants, but extensive data tracking is more common for targeted advertising.
These 3 Social Media Apps Are Selling Your Data, Security Experts Warn-Here's How To Protect YourselfSocial media apps collect user data and sell it to third parties for targeted advertising. Users can take steps to mitigate security risks.
Your Privacy ChoicesCalifornia residents can opt out of personal information sharing and targeted advertising for enhanced privacy.
What Is Targeted Advertising? Tips and Steps (2024) - ShopifyTargeted advertising effectively reaches defined audiences, improving marketing efficiency and increasing conversions.
Nexxen's Steven Broadhead on the Power of ACR Data - ExchangeWire.comACR data provides advertisers with significant advantages in the evolving TV landscape, allowing for targeted and personalized advertising strategies.
What Is Targeted Advertising? Tips and Steps (2024) - ShopifyTargeted advertising effectively reaches defined audiences, improving marketing efficiency and increasing conversions.
Nexxen's Steven Broadhead on the Power of ACR Data - ExchangeWire.comACR data provides advertisers with significant advantages in the evolving TV landscape, allowing for targeted and personalized advertising strategies.
How Do Marketing Agencies Drive Results for Manufacturers Using Pay-Per-Click StrategiesPPC advertising effectively attracts qualified leads for manufacturers by targeting audiences and crafting relevant campaigns.
Harris campaign targets different messages about Israel-Hamas war to Jewish, Arab-American votersHarris' campaign is using targeted ads to address the differing concerns of Jewish and Arab-American voters regarding the Middle East situation.
EU court bars Meta from using sexual orientation to target ads - LGBTQ NationMeta cannot use public statements about sexual orientation for targeted advertising in the EU, as ruled by the CJEU.
Meta Rolls Out Updated Ad Options for the HolidaysMeta enhances ad effectiveness with personalized discounts and streamlined discount codes.
EU court bars Meta from using sexual orientation to target ads - LGBTQ NationMeta cannot use public statements about sexual orientation for targeted advertising in the EU, as ruled by the CJEU.
Meta Rolls Out Updated Ad Options for the HolidaysMeta enhances ad effectiveness with personalized discounts and streamlined discount codes.
NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There? | AdExchangerFirst-party data is crucial post-third-party cookie demise.CDPs are evolving to enhance data collaboration for better targeting.
How To Leverage Commerce Media To Target Your Ads (2024) - ShopifyCommerce media leverages first-party data across multiple retailers to deliver personalized and targeted advertising.
Q&A: Why data providers and marketers are uniting to overcome signal lossBrands have more time to enhance marketing strategies by combining first and third-party data for better targeting and ROI.
Chase to let advertisers target bank customers based on spending historyChase Media Solutions offers targeted ads and discounts based on spending dataThe unit aims to secure Chase's position as the largest credit card issuer in the U.S.
NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There? | AdExchangerFirst-party data is crucial post-third-party cookie demise.CDPs are evolving to enhance data collaboration for better targeting.
How To Leverage Commerce Media To Target Your Ads (2024) - ShopifyCommerce media leverages first-party data across multiple retailers to deliver personalized and targeted advertising.
Q&A: Why data providers and marketers are uniting to overcome signal lossBrands have more time to enhance marketing strategies by combining first and third-party data for better targeting and ROI.
Chase to let advertisers target bank customers based on spending historyChase Media Solutions offers targeted ads and discounts based on spending dataThe unit aims to secure Chase's position as the largest credit card issuer in the U.S.
Gen AI apps are cloning your likeness without consent-and might make you famous for all the wrong reasonsDeepfakes can be used for malicious purposes like perpetrating scams.Targeted advertising may lead to privacy concerns and manipulated content.
Shocking leak from huge advertiser suggests your phone really is listening to your conversationsSmartphones may collect audio data for targeted advertisements, raising privacy concerns about how advertisers access user information.
Reclaim your privacy by disabling your cellphone carrier's data trackingMobile carriers track user data for targeted advertising and improving services, leading to privacy concerns.
Ford's advertising patent suggests listening to in-car conversations for personalized adsAutomakers are increasingly considering user data monetization, with Ford's patent potentially undermining the privacy of in-vehicle conversations.
From its start, Gmail conditioned us to trade privacy for free servicesGoogle's Gmail, offered free to users, operates on the principle that users are the product being sold due to data collection for targeted advertising.Gmail, launched in 2004 with innovative features and 1GB storage, set a precedent for tech companies leveraging user data in exchange for free services.
Gen AI apps are cloning your likeness without consent-and might make you famous for all the wrong reasonsDeepfakes can be used for malicious purposes like perpetrating scams.Targeted advertising may lead to privacy concerns and manipulated content.
Shocking leak from huge advertiser suggests your phone really is listening to your conversationsSmartphones may collect audio data for targeted advertisements, raising privacy concerns about how advertisers access user information.
Reclaim your privacy by disabling your cellphone carrier's data trackingMobile carriers track user data for targeted advertising and improving services, leading to privacy concerns.
Ford's advertising patent suggests listening to in-car conversations for personalized adsAutomakers are increasingly considering user data monetization, with Ford's patent potentially undermining the privacy of in-vehicle conversations.
From its start, Gmail conditioned us to trade privacy for free servicesGoogle's Gmail, offered free to users, operates on the principle that users are the product being sold due to data collection for targeted advertising.Gmail, launched in 2004 with innovative features and 1GB storage, set a precedent for tech companies leveraging user data in exchange for free services.
Amaze Media Labs Unveils The Branded Audience Growth Network - Podcaster NewsThe Branded Audience Growth Network enhances podcast marketing through targeted advertising and technology for improved listenership.
DOJ Outs Ad Tech Open-Source Supporters; Jeff Green Dings The TTD TV Rumors | AdExchangerAd tech leaders are advocating for open-source models in advertising as a means to enhance transparency and competition in the sector.
Get a VPN and delete your cookies, Australia's privacy laws are still lagging behind | Paul KarpAustralia's Privacy Act needs modernization to protect consumer data rights against targeted advertising.
Federal Privacy Bill's Vagueness Threatens Ad-Supported BusinessThe American Privacy Rights Act proposes stricter regulations on targeted advertising, diverging from existing state privacy laws and potentially impacting revenue streams for publishers.
Get a VPN and delete your cookies, Australia's privacy laws are still lagging behind | Paul KarpAustralia's Privacy Act needs modernization to protect consumer data rights against targeted advertising.
Federal Privacy Bill's Vagueness Threatens Ad-Supported BusinessThe American Privacy Rights Act proposes stricter regulations on targeted advertising, diverging from existing state privacy laws and potentially impacting revenue streams for publishers.
New evidence claims Google, Microsoft, Meta, and Amazon could be listening to you on your devicesCompanies may soon advertise based on real-time conversations via smart devices, raising ethical concerns about data privacy and marketing.
Facebook partner admits to eavesdropping on conversations via phone mics for ad targetingMarketing agency admits to eavesdropping on conversations through phone mics to gather consumer data for targeted advertising.
New evidence claims Google, Microsoft, Meta, and Amazon could be listening to you on your devicesCompanies may soon advertise based on real-time conversations via smart devices, raising ethical concerns about data privacy and marketing.
Facebook partner admits to eavesdropping on conversations via phone mics for ad targetingMarketing agency admits to eavesdropping on conversations through phone mics to gather consumer data for targeted advertising.
The Rise of Location-Based Marketing: Strategies to Drive Business GrowthLocation-based marketing enables personalized targeting based on location data.Effectiveness shown in all stages of customer journey, enhancing overall experience.
How to Set Up A Facebook Business PageEstablishing a Facebook Business Page is crucial for brand visibility and engagement.A complete and appealing page can significantly boost customer trust and loyalty.
The Rise of Location-Based Marketing: Strategies to Drive Business GrowthLocation-based marketing enables personalized targeting based on location data.Effectiveness shown in all stages of customer journey, enhancing overall experience.
How to Set Up A Facebook Business PageEstablishing a Facebook Business Page is crucial for brand visibility and engagement.A complete and appealing page can significantly boost customer trust and loyalty.
Teads on Privacy, Targeting and CookiesAdvertisers should continue with cookieless strategies despite Google's changes, leveraging a mix of UID, first-party data, AI, and contextual targeting.
Exclusive: How The New York Times' Granular Gen AI Tool Drives Campaign PerformanceThe New York Times is utilizing gen AI through BrandMatch for targeted ad campaigns, yielding higher CTR and brand lift results.
Playlists, Podcasts and Programmatic: The Future of Audio AdvertisingProgrammatic tech is driving evolution in audio ads industry.Audio sector is experiencing unprecedented growth, with over 1.7 billion monthly podcast listeners by 2024.
Beintoo Joins Forces with Samba TV to Launch Advanced Targeting Capabilities in Spain & GermanyIntegration of Samba TV's first-party TV viewership data with Beintoo's platform in Spain and GermanyEnhanced targeting capabilities for advertisers to achieve incremental reach and optimize cross-screen effectiveness.
Exclusive: How The New York Times' Granular Gen AI Tool Drives Campaign PerformanceThe New York Times is utilizing gen AI through BrandMatch for targeted ad campaigns, yielding higher CTR and brand lift results.
Playlists, Podcasts and Programmatic: The Future of Audio AdvertisingProgrammatic tech is driving evolution in audio ads industry.Audio sector is experiencing unprecedented growth, with over 1.7 billion monthly podcast listeners by 2024.
Beintoo Joins Forces with Samba TV to Launch Advanced Targeting Capabilities in Spain & GermanyIntegration of Samba TV's first-party TV viewership data with Beintoo's platform in Spain and GermanyEnhanced targeting capabilities for advertisers to achieve incremental reach and optimize cross-screen effectiveness.
Top Search Engine Marketing Tools for Smarter MarketingSEM tools enhance campaigns and analyze performance. Industry trend awareness and learning are vital. SEM offers future job opportunities. AI integration, voice search, and personalized targeting are upcoming trends.
PayPal pursues ad platform tied to dataPayPal to launch ad platform using transaction data for targeted advertising.
Talk About New-Age TV; Google Is Taking It To The Max | AdExchangerBroadcasters are moving away from age-based demographics in favor of targeting people in the market for products.
Sport Social Podcast Network Secures New Major Brand Partnership - Podcaster NewsSport Social secured a new major brand partnership for 2024, advertising across its podcast network.
European Commission requests information from multiple VLOPs, VLOSEs under DSAThe European Commission issued requests for information on generative AI risks to large online platforms and search engines.LinkedIn faces scrutiny for targeted advertising while AliExpress is under formal inquiry for DSA violations.
EU Commission scrutinises nine big tech platforms over targeted ads and generative AIThe European Commission requests information on use of targeted ads and generative AI from tech platforms under the DSA.Platforms like LinkedIn are required to comply with DSA regulations on targeted advertising and personal data use.
How Diageo, Progressive and eBay Use Gen AI to Tailor AdsBrands like eBay, Progressive, and Diageo are utilizing generative AI to enhance advertising effectiveness.
European Commission requests information from multiple VLOPs, VLOSEs under DSAThe European Commission issued requests for information on generative AI risks to large online platforms and search engines.LinkedIn faces scrutiny for targeted advertising while AliExpress is under formal inquiry for DSA violations.
EU Commission scrutinises nine big tech platforms over targeted ads and generative AIThe European Commission requests information on use of targeted ads and generative AI from tech platforms under the DSA.Platforms like LinkedIn are required to comply with DSA regulations on targeted advertising and personal data use.
How Diageo, Progressive and eBay Use Gen AI to Tailor AdsBrands like eBay, Progressive, and Diageo are utilizing generative AI to enhance advertising effectiveness.
X boasts 8 billion daily video views as it pushes to become video-firstVideo is central to X's new advertising strategy to captivate marketers and potentially capitalize on TikTok's uncertain future.
Curb introduces one-stop advertising solution | MarTechCurb Journey Connect enables synchronized cross-channel advertising on mobile and in-cab screens.
Disney Taps Walmart Connect To Bring More Shopper Data To Streaming | AdExchangerAdvertisers seek proof of performance for streaming investments through partnerships with retail media partners.
Prime Video Launches Shoppable Ad Units Ahead Of Amazon's First Upfront | AdExchangerAmazon introduced new shoppable ad formats for Prime Video to increase revenue and use shopper data for targeted advertising.
Thoughts on behavioral advertising, Meta and privacyTargeted advertising criticism leads to legal challenges for companies like Meta.
Facebook not allowed to use public data for targeted ads; opinion saysEU data protection rules restrict unlimited use of personal data; publicly shared information may not be utilized for targeted ads without time limit.
Thoughts on behavioral advertising, Meta and privacyTargeted advertising criticism leads to legal challenges for companies like Meta.
Facebook not allowed to use public data for targeted ads; opinion saysEU data protection rules restrict unlimited use of personal data; publicly shared information may not be utilized for targeted ads without time limit.
Reddit, sneaky AI spam bots compete to sell you stuffReddit introduced Dynamic Product Ads, leveraging user discussions and engagement for ad targeting, emphasizing its focus on ad sales.
Revolut plans advertising partnerships as it seeks new revenue streamsRevolut aims to become a superapp and plans to monetize customer data through targeted advertising.
The Fin Tech Ad Tech Boom; Temu Tops Meta's Charts (But At What Cost?) | AdExchangerRevolut may be leveraging targeted advertising for a significant portion of revenue.
Revolut plans advertising partnerships as it seeks new revenue streamsRevolut aims to become a superapp and plans to monetize customer data through targeted advertising.
The Fin Tech Ad Tech Boom; Temu Tops Meta's Charts (But At What Cost?) | AdExchangerRevolut may be leveraging targeted advertising for a significant portion of revenue.
The Global Privacy Control Is Limiting. Here's How The Industry Can Do Better | AdExchangerGlobal Privacy Control (GPC) acts as a basic on/off switch for targeted advertising, not allowing for nuanced preferences.
How This Kid-Focused Media Company Balances Privacy And Ad Measurement | AdExchangerAdvertisers can't use personal data for targeting ads in kids content but seek new measurement strategies to prove reach.
Meta, other platforms should give users free option without targeted ads, EU privacy watchdog saysLarge online platforms like Meta Platforms should offer users a free, ad-free option without targeted advertising to ensure valid consent under EU privacy rules.
An End to Targeted Advertising?The E.U.'s European Data Protection Board recommends that Meta offer a free tier without behavioral ads.
Meta, other platforms should give users free option without targeted ads, EU privacy watchdog saysLarge online platforms like Meta Platforms should offer users a free, ad-free option without targeted advertising to ensure valid consent under EU privacy rules.
An End to Targeted Advertising?The E.U.'s European Data Protection Board recommends that Meta offer a free tier without behavioral ads.
beehiiv x Atria: How to Make Winning Newsletter Ads With AINewsletter ads can help reach targeted, engaged audiences and build trust for effective advertising.
Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concernsFirst-party data is crucial for publishers' ad strategies, with concerns about Google's Privacy Sandbox reducing targeted ad effectiveness and revenue.Publishers are shifting towards prioritizing first-party data for positive ad revenue outcomes and foresee an increase in ad impressions using first-party data in coming years.
It's Time to Switch to a Privacy BrowserIncognito mode is not always secure as activities are still recorded for targeted advertising.Switching to privacy-focused browsers can enhance online security.
Weak self-control, social media and targeted advertising increase impulse buying, says studyOnline shopping and digital payments enable impulse purchases, leading to financial problems.Social media and targeted ads influence impulse buying, especially among individuals with low self-control.
Advertisers Take Note: State Laws Zero In On Protecting Kids' Digital Privacy Rights | AdExchangerUS states are implementing new requirements for processing children's data that go beyond COPPA.There is a trend towards increasing the age of consent for collecting and processing children's data among US state laws.
Broadsign & StackAdapt Team Up to Streamline Political pDOOH Ad BuysThe new auction package simplifies political programmatic DOOH campaigns in the US.Buyers can access curated premium screens via StackAdapt's DSP for better targeting.
Channel 4 lifts the lid on how its creative sales unit works with Clarins, TikTok and moreContextually relevant ads by brands like Clarins and TikTok are being developed by Channel 4's creative sales unit.Collaborations between brands and broadcasters like Channel 4 are enabling targeted advertising around specific content.
Costco follows rivals Walmart & Target with tracking move that watches habitsCostco utilizes its loyalty card data for targeted advertising, following the footsteps of other retail giants.
United Airlines passengers to see targeted ads on seat-back screensUnited Airlines is using customer data to display targeted ads on seat-back screens.
Costco follows rivals Walmart & Target with tracking move that watches habitsCostco utilizes its loyalty card data for targeted advertising, following the footsteps of other retail giants.
United Airlines passengers to see targeted ads on seat-back screensUnited Airlines is using customer data to display targeted ads on seat-back screens.
Why weddings are vital to Colgate's growth strategyColgate focused on expanding its market by targeting weddings through TV sponsorships and Pinterest collaborations.