Dotdash Meredith hires president to lead ad tech division D/Cipher
Dotdash Meredith's D/Cipher tool offers advanced ad targeting solutions, enhancing user data interpretation while prioritizing privacy over invasive tracking methods.
Nexxen's Steven Broadhead on the Power of ACR Data - ExchangeWire.com
"For advertisers, the importance of this data in the connected TV space cannot be overstated. ACR data provides a powerful tool that reshapes how they reach, engage, and measure their target audiences."