#targeted-advertising
#targeted-advertising

Playlists, Podcasts and Programmatic: The Future of Audio Advertising

Programmatic tech is driving evolution in audio ads industry.

Audio sector is experiencing unprecedented growth, with over 1.7 billion monthly podcast listeners by 2024. [ more ]

www.exchangewire.com

Beintoo Joins Forces with Samba TV to Launch Advanced Targeting Capabilities in Spain & Germany

Integration of Samba TV's first-party TV viewership data with Beintoo's platform in Spain and Germany

Enhanced targeting capabilities for advertisers to achieve incremental reach and optimize cross-screen effectiveness. [ more ]

Digiday

Why Tropicana is betting on retail media as Google starts to deprecate third-party cookies

Tropicana is shifting its media spend away from broadcast television commercials to target cord-cutting shoppers online.

Customer insights from retail partners are crucial for Tropicana's targeted digital advertising strategy. [ more ]

moredigital-advertising

privacy-rights

euronews

Facebook not allowed to use public data for targeted ads; opinion says

EU data protection rules restrict unlimited use of personal data; publicly shared information may not be utilized for targeted ads without time limit. [ more ]

Iapp

Thoughts on behavioral advertising, Meta and privacy

Targeted advertising criticism leads to legal challenges for companies like Meta. [ more ]

Iapp

Ireland's High Court to allow Schrems into Meta data transfer case

NOYB, a privacy rights group, will participate in two cases connected to Meta's data transfers.

27 data privacy groups are calling on EU authorities to find Meta's targeted advertising model unlawful. [ more ]

Digiday

Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns

First-party data is crucial for publishers' ad strategies, with concerns about Google's Privacy Sandbox reducing targeted ad effectiveness and revenue.

Publishers are shifting towards prioritizing first-party data for positive ad revenue outcomes and foresee an increase in ad impressions using first-party data in coming years. [ more ]

AdExchanger

Marketing tech

NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There? | AdExchanger

First-party data is crucial post-third-party cookie demise.

CDPs are evolving to enhance data collaboration for better targeting. [ more ]

Iapp

European Commission requests information from multiple VLOPs, VLOSEs under DSA

The European Commission issued requests for information on generative AI risks to large online platforms and search engines.

LinkedIn faces scrutiny for targeted advertising while AliExpress is under formal inquiry for DSA violations. [ more ]

www.euractiv.com

EU Commission scrutinises nine big tech platforms over targeted ads and generative AI

The European Commission requests information on use of targeted ads and generative AI from tech platforms under the DSA.

Platforms like LinkedIn are required to comply with DSA regulations on targeted advertising and personal data use. [ more ]

Theregister

4 months ago

Privacy crusaders claim X targeted ads against EU rules

EU privacy rights group, noyb, has filed a complaint against X, alleging unlawful targeting of advertisements

The complaint claims that X violated its own targeted ad rules, as well as EU GDPR and DSA regulations [ more ]

moredigital-services-act

data-protection

Iapp

Opting In-n-Out: Five key analyses for adtech privacy law compliance

Media companies and online businesses face complex privacy and data protection laws across jurisdictions.

Smaller businesses rely more on advertising technology services and data brokerages, making compliance challenging. [ more ]

Iapp

Several EU DPAs seek EDPB position on 'pay or OK' advertising model

EU member states request European Data Protection Board to address Meta's targeted advertising model

EDPB previously issued a ban on Meta's targeted advertising practices [ more ]

moredata-protection

AdExchanger

1 day ago

Disney Taps Walmart Connect To Bring More Shopper Data To Streaming | AdExchanger

Advertisers seek proof of performance for streaming investments through partnerships with retail media partners. [ more ]

MarTech

1 day ago

Curb introduces one-stop advertising solution | MarTech

Curb Journey Connect enables synchronized cross-channel advertising on mobile and in-cab screens. [ more ]

AdExchanger

2 days ago

Prime Video Launches Shoppable Ad Units Ahead Of Amazon's First Upfront | AdExchanger

Amazon introduced new shoppable ad formats for Prime Video to increase revenue and use shopper data for targeted advertising. [ more ]

Ars Technica

Reddit, sneaky AI spam bots compete to sell you stuff

Reddit introduced Dynamic Product Ads, leveraging user discussions and engagement for ad targeting, emphasizing its focus on ad sales. [ more ]

AdExchanger

The Fin Tech Ad Tech Boom; Temu Tops Meta's Charts (But At What Cost?) | AdExchanger

Revolut may be leveraging targeted advertising for a significant portion of revenue. [ more ]

CityAM

Revolut plans advertising partnerships as it seeks new revenue streams

Revolut aims to become a superapp and plans to monetize customer data through targeted advertising. [ more ]

Bloomberglaw

1 week ago

Federal Privacy Bill's Vagueness Threatens Ad-Supported Business

The American Privacy Rights Act proposes stricter regulations on targeted advertising, diverging from existing state privacy laws and potentially impacting revenue streams for publishers. [ more ]

The Globe and Mail

Meta, other platforms should give users free option without targeted ads, EU privacy watchdog says

Large online platforms like Meta Platforms should offer users a free, ad-free option without targeted advertising to ensure valid consent under EU privacy rules. [ more ]

AdExchanger

Advertisers Take Note: State Laws Zero In On Protecting Kids' Digital Privacy Rights | AdExchanger

US states are implementing new requirements for processing children's data that go beyond COPPA.

There is a trend towards increasing the age of consent for collecting and processing children's data among US state laws. [ more ]

Aol

Gen AI apps are cloning your likeness without consent-and might make you famous for all the wrong reasons

Deepfakes can be used for malicious purposes like perpetrating scams.

Targeted advertising may lead to privacy concerns and manipulated content. [ more ]

Digiday

Google is betting on its logged-in user base to replace third-party cookies: A Q&A with Goodway Group's Rober Webster and Anonymised's Mattia Fosci

Google Ads Data Manager (GADM) is a tool that allows advertisers to share first-party customer data with Google for targeted advertising.

GADM combines advertisers' customer data with Google's own media data to target ads and measure campaign attribution. [ more ]

Federal Trade Commission

morePrivacy professionals

FTC Order Will Ban InMarket from Selling Precise Consumer Location Data

InMarket Media is prohibited from selling precise location data without informed consent from consumers.

The FTC action aims to protect consumers from unchecked corporate surveillance and data monetization. [ more ]

AdExchanger

The Global Privacy Control Is Limiting. Here's How The Industry Can Do Better | AdExchanger

Global Privacy Control (GPC) acts as a basic on/off switch for targeted advertising, not allowing for nuanced preferences. [ more ]

AdExchanger

How This Kid-Focused Media Company Balances Privacy And Ad Measurement | AdExchanger

Advertisers can't use personal data for targeting ads in kids content but seek new measurement strategies to prove reach. [ more ]

Daily Kos

Data science

An End to Targeted Advertising?

The E.U.'s European Data Protection Board recommends that Meta offer a free tier without behavioral ads. [ more ]

beehiiv Blog

beehiiv x Atria: How to Make Winning Newsletter Ads With AI

Newsletter ads can help reach targeted, engaged audiences and build trust for effective advertising. [ more ]

Phys

Weak self-control, social media and targeted advertising increase impulse buying, says study

Online shopping and digital payments enable impulse purchases, leading to financial problems.

Social media and targeted ads influence impulse buying, especially among individuals with low self-control. [ more ]

New York Post

Chase to let advertisers target bank customers based on spending history

Chase Media Solutions offers targeted ads and discounts based on spending data

The unit aims to secure Chase's position as the largest credit card issuer in the U.S. [ more ]

Engadget

Deliverability

From its start, Gmail conditioned us to trade privacy for free services

Google's Gmail, offered free to users, operates on the principle that users are the product being sold due to data collection for targeted advertising.

Gmail, launched in 2004 with innovative features and 1GB storage, set a precedent for tech companies leveraging user data in exchange for free services. [ more ]

Exchangewire

Broadsign & StackAdapt Team Up to Streamline Political pDOOH Ad Buys

The new auction package simplifies political programmatic DOOH campaigns in the US.

Buyers can access curated premium screens via StackAdapt's DSP for better targeting. [ more ]

Alleywatch

The Rise of Location-Based Marketing: Strategies to Drive Business Growth

Location-based marketing enables personalized targeting based on location data.

Effectiveness shown in all stages of customer journey, enhancing overall experience. [ more ]

The Drum

Channel 4 lifts the lid on how its creative sales unit works with Clarins, TikTok and more

Contextually relevant ads by brands like Clarins and TikTok are being developed by Channel 4's creative sales unit.

Collaborations between brands and broadcasters like Channel 4 are enabling targeted advertising around specific content. [ more ]

The Drum

How digital retail media is transforming the relationship between brands and consumers

Retail media is crucial for brands seeking innovative ways to target audiences and build brand loyalty.

Retail media helps brands create deeper connections with customers through precisely targeted ads and omnichannel experiences. [ more ]

Axios

Online marketing

Exclusive: NYT plans to debut new generative AI ad tools later this year

GenAI technology aids in ad campaign optimization and targeting niche audiences.

The New York Times leverages large language models to power its new ad optimization tool. [ more ]

Exchangewire

5 months ago

Online marketing

Commerce Media: Advertising's New Playground?

Commerce media is a growing trend in the advertising world that is set to transform the industry.

The COVID-19 pandemic and the decline of third-party cookies have accelerated the rise of commerce media.

Current trends in commerce media include leveraging social media platforms for targeted advertising and integrating e-commerce features directly into digital platforms. [ more ]

Forbes

Council Post: How Brands Are Making The Most Of Mobile Marketing

Mobile marketing is diverse and flexible, with multiple applications beyond targeted advertising.

Leading brands are using mobile apps and geofencing to personalize shopping experiences and target local customers. [ more ]

MarTech

Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation | MarTech

Amazon secures a deal with Reach to access customer data for targeted advertising in the UK.

Google's plans to deprecate third-party cookies are facing concerns and scrutiny from the UK government's Competition and Markets Authority (CMA). [ more ]

TechCrunch

FTC bans another data broker from selling consumers' location data | TechCrunch

The FTC has banned data aggregation company InMarket from selling consumers' precise location data.

The FTC accuses InMarket of failing to obtain users' consent before using their location data for marketing and advertising purposes. [ more ]

AdExchanger

Marketing tech

Early Tests Of Cookieless Chrome Ads Are Encouraging, But Don't Get Too Excited | AdExchanger

Google phased out third-party cookies for 1% of Chrome traffic two weeks ago.

Early results from tests on the 1% cookieless audience show a 30% lower CPM compared to cookie holders. [ more ]

Adweek

4 months ago

Business intelligence

How Mondelez Grows Revenue Through Albertsons' Data Clean Room and Pinterest

Mondelēz International collaborated with Albertsons Media Collective and Pinterest to run a targeted campaign for Triscuit crackers.

The campaign used LiveRamp's data clean room technology to reach a broader audience within the cracker and salty snack category. [ more ]

Slate Magazine

5 months ago

Chicago

How a Single Dad With a Secret Identity Took on Big Tobacco

A single dad in Chicago became an anti-tobacco vigilante in 1990 by painting over cigarette billboards in Black communities.

His actions were controversial, but they brought attention to the issue of targeted advertising in marginalized communities.

His story highlights the power of grassroots activism and the impact of individuals taking a stand against injustices. [ more ]

Hubspot

5 months ago