The article highlights the pervasive use of automatic content recognition (ACR) technology in smart TVs, which collects information on what viewers watch. This data is transmitted to centralized databases, allowing manufacturers and marketers to deliver personalized ads. In 2022, smart TV ad spending reached $18.6 billion, driven by this detailed tracking of viewer preferences through continuous image capture. While ACR offers opportunities for tailored content recommendations, it also raises concerns regarding the privacy and potential exploitation of personal information collected during viewing sessions.
These days, most popular TV models utilize automatic content recognition (ACR), a form of ad surveillance technology that gathers information about everything you watch and transmits it to a centralized database.
By understanding what viewers watch and engage with, marketers can make decisions on content recommendations to create bespoke advertising placements.
#smart-tvs #automated-content-recognition #advertising-technology #data-privacy #targeted-advertising
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