Enders Analysis's report reveals that outdated DRM technologies, notably from Microsoft and Google, and devices like Amazon Fire Sticks, are enabling rampant streaming piracy. The study, while focused on Europe, signals a broader global epidemic as piracy exploits live event streaming rights, with estimates suggesting massive financial losses for companies like DAZN and Sky Group. High-profile advertisements for illegal streams on Facebook further complicate the issue, aggravating concerns within the media and entertainment sectors regarding the sustainability of legitimate programming broadcasts.
The report highlights that Amazon Fire Sticks facilitate billions in streaming piracy, implicating major tech firms in an 'industrial scale of theft'.
Enders Analysis specifically calls out Facebook for its role in advertising illegal streams, while Microsoft and Google contribute through weakened DRM systems.
Industry leaders like Tom Burrows from DAZN express that streaming piracy represents a crisis for sports rights, with as much as 50% of market value impacted.
Piracy costs companies like Comcast's Sky Group hundreds of millions in lost revenue, exacerbating the threat to legitimate streaming services.
#streaming-piracy #digital-rights-management #amazon-fire-stick #social-media-advertising #media-industry-challenges
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