Zefr has partnered with TikTok to launch Exclusion Lists, enhancing brand suitability on the platform via AI-driven controls. This initiative allows brands to implement extensive protection through real-time updates and customizable taxonomy, ensuring agility against rapid content changes. The full loop protection measures allow for ongoing reflexive suitability enforcement, while daily updates guarantee that exclusion parameters are continuously optimized. Advertisers gain deeper insights into content safety with reporting tools, positioning brands effectively amidst evolving social media landscapes and emerging trends.
Through end-to-end, full loop protection, daily updates, and an expanded and customizable blocking taxonomy, Zefr's suitability solutions for TikTok help brands stay ahead of shifting content risks in real time.
Brands need controls that move as fast as social media does,
TikTok's Exclusion Lists put more power in advertisers' hands, and with Zefr's AI, those exclusions aren't just static filters - they're intelligent, adaptable, and built for scale.
The Video Exclusion List and Profile Feed Exclusion List solutions will be available globally across all TikTok.
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