Exchangewire1 month agoMarketingZefr & TikTok Expand Brand Safety & Suitability Measurement Through Advanced Controls for Global AdvertisersAdvertisers can now deploy advanced brand suitability controls on TikTok through Zefr's new capabilities. [ more ]
AdExchanger1 month agoArtificial intelligenceZefr's New AI Chief Wants To Prove The Value Of 'Truthiness' | AdExchangerZefr named Jon Morra as Chief AI Officer in February. Morra focuses on responsible AI use, misinformation identification, and scaling policies across languages and modalities. [ more ]
Exchangewire3 months agoArtificial intelligenceZefr Elevates Brand Safety with Promotion of Jon Morra to Chief AI Officer and Launches Cutting-Edge AI AdvancementsZefr promotes Jon Morra as Chief AI Officer Morra to leverage AI technologies to enhance brand experience [ more ]