Zefr has introduced its Pre-Screen Exclusion List Solution, allowing advertisers to pre-screen and exclude domains in Google's Search Partner Network, enhancing brand safety prior to ad activation. This solution involves independent weekly domain validation and customizable exclusion lists informed by Zefr's AI and classification processes. Co-founder Richard Raddon emphasized the importance of proactive brand safety measures. This innovation supports various campaign types, ensuring advertisers can confidently utilize Google's inventory, thus reinforcing Zefr's commitment to transparency and control in the evolving digital advertising landscape.
Brand safety is not just about reacting after the fact-it's about putting proactive controls in place.
Our SPN Pre-Screen solution gives advertisers the transparency and tools to confidently activate campaigns on Google's Search Partner Network.
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