"On Wednesday, Cognitiv released the latest version of ContextGPT, which allows brands to provide more detailed and specific targeting parameters in order to optimize ad performance, Aaron Andalman, co-founder and chief science officer of Cognitiv, told AdExchanger. Brand suitability used to rely solely on keywords, said Andalman, but Cognitiv's technology understands content situationally based on how words are being used."
"Out with the old Although contextual targeting is far from new, using AI to identify placements allows Cognitiv to make real-time decisions and continually learn from newly ingested information, said Eric Danetz, the company's president. In previous versions of the tool, brands would provide an example of the type of content they wanted to advertise against - the first paragraph of a relevant article, for instance - and Cognitiv's AI would offer up a list of URLs that matched the desired tone and other criteria."
Cognitiv launched ContextGPT to speed campaign planning by matching advertisers with content aligned to brand goals. The latest version enables brands to submit detailed targeting parameters to optimize ad performance. The system assesses brand suitability situationally rather than relying solely on keywords. AI-driven contextual targeting supports real-time placement decisions and continuous learning from newly ingested information. The updated tool offers a chat-like interface that lets advertisers describe core audiences using specific personality traits and behaviors, and the models generate contextually relevant placement suggestions based on those inputs.
Read at AdExchanger
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