Audion has launched Sense, an innovative AI-powered evaluation tool designed for pre-campaign analysis of audio creatives. This groundbreaking tool assists brands in assessing and refining their audio creatives, ensuring optimal messaging and effectiveness from the start. By aggregating various key performance indicators into a global impact score, advertisers can gain insights into audience reception and emotional engagement. This is the first instance of using AI to drive results in audio advertising, underscoring Audion's commitment to helping brands leverage data for improved campaign performance.
Sense is the first time artificial intelligence, creativity, and outcome-driven thinking have been combined in more than 3,000 audio campaigns to provide in-depth understanding of campaign success factors.
The launch of Sense sees Audion strengthen its position as a market leader in innovation and continue its stated remit to help brands adopt a data-driven, creative, and high performance approach to digital audio.
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