AdLarge, the fwd. network, & NumberEight Partner to Bring Privacy-First Audience Targeting to Audio Advertisers

"AdLarge has always been committed to delivering measurable results for advertisers while elevating impactful content,"

"With NumberEight, we can now offer targeting that's not only precise and effective, but also aligned with the values and voices that matter most."

"This partnership is about simplifying precision,"

"We're moving beyond broad content categories to focus on actual listeners, giving advertisers the ability to reach the right people, across a portfolio that already spans 200m monthly uniques."

AdLarge and the fwd. network have partnered with NumberEight to enable precise, privacy-first audio advertising that avoids cookies and third-party IDs. NumberEight’s AI leverages anonymized first-party listening signals and rich content metadata to match brands with high-value audiences. The integration enhances AdLarge's fwd+ and AMP products, enabling advertisers to align messaging with listener behavior, context, and intent in a privacy-safe environment. Advertisers gain precision at scale, incremental reach into the podcast long tail, performance-driven optimization of host-read and dynamic ads across demos, geographies, and interests, and expanded access to curated sponsorships across premium inventory.

Read at Exchangewire