fromAdExchanger
3 weeks agoWhy Seedtag Is Betting on Neuro-Contextual Advertising | AdExchanger
For years, digital advertising centered on the "who." Neuro-contextual flips that lens toward the "what" and the "how." The focus is on what someone is experiencing and how that moment feels. At the center of Seedtag's approach is AI that goes beyond keywords to understand tone, emotion, and environment across web and CTV. And that distinction matters. A Nike ad doesn't land the same way in a car chase story as it does in a story about someone training for a marathon.
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