#privacy-first-advertising

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fromAdExchanger
3 weeks ago

Why Seedtag Is Betting on Neuro-Contextual Advertising | AdExchanger

For years, digital advertising centered on the "who." Neuro-contextual flips that lens toward the "what" and the "how." The focus is on what someone is experiencing and how that moment feels. At the center of Seedtag's approach is AI that goes beyond keywords to understand tone, emotion, and environment across web and CTV. And that distinction matters. A Nike ad doesn't land the same way in a car chase story as it does in a story about someone training for a marathon.
Marketing tech
Marketing tech
fromThe Drum
3 weeks ago

How marketers can lead with privacy-first targeting in digital audio advertising

Privacy-first, cookie-free predictive audience targeting enables precise, personalized audio ad delivery while preserving consumer trust and complying with evolving regulations.
Marketing tech
fromExchangewire
2 months ago

Adtelligent Recognised as a 2025 Inc. Power Partner Award Winner

Adtelligent was named an Inc. Power Partner for 2025 for empowering privacy-first, efficient ad operations and supporting partner growth through transparent advertising technology.
Marketing tech
fromThe Drum
2 months ago

Advertising called, it needs its soul back

Neuro-contextual advertising uses intent and emotion analysis to align ads with audience feelings and values, restoring emotional resonance while operating in a privacy-first landscape.
Marketing tech
fromExchangewire
4 months ago

AdLarge, the fwd. network, & NumberEight Partner to Bring Privacy-First Audience Targeting to Audio Advertisers

AdLarge and the fwd. network partner with NumberEight to deliver privacy-first, AI-driven, scalable audio ad targeting that optimizes performance without cookies or IDs.
Media industry
fromDigiday
8 months ago

Inside WPP's $150 million InfoSum purchase

WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
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