Neuro-contextual advertising uses intent and emotion analysis to align ads with audience feelings and values, restoring emotional resonance while operating in a privacy-first landscape.
AdLarge, the fwd. network, & NumberEight Partner to Bring Privacy-First Audience Targeting to Audio Advertisers
AdLarge and the fwd. network partner with NumberEight to deliver privacy-first, AI-driven, scalable audio ad targeting that optimizes performance without cookies or IDs.
WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.