#privacy-first-advertising

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#audio-advertising #audience-targeting #podcast-monetization #wpp #infosum #groupm #data-clean-rooms
Marketing tech
fromExchangewire
1 month ago

AdLarge, the fwd. network, & NumberEight Partner to Bring Privacy-First Audience Targeting to Audio Advertisers

AdLarge and the fwd. network partner with NumberEight to deliver privacy-first, AI-driven, scalable audio ad targeting that optimizes performance without cookies or IDs.
Media industry
fromDigiday
5 months ago

Inside WPP's $150 million InfoSum purchase

WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
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