"By combining Amazon's diverse audiences and first-party insights with SiriusXM's premium audio content, we're fundamentally reimagining how audio can be integrated into comprehensive advertising strategies."
"For the first time, brands can pair Amazon's first-party insights with our audio content for smarter audience reach and full-funnel measurement."
Amazon Ads expanded its programmatic footprint by integrating Amazon DSP with SiriusXM Media, granting advertisers access to a streaming audience exceeding 160 million listeners, including Pandora and SoundCloud, with podcasts to follow. The integration uses the AdsWizz supply-side platform to fold audio into omnichannel campaigns alongside display, video, and connected TV. Advertisers can layer SiriusXM listener data with Amazon first-party commerce and media signals, apply goal-based bidding across channels, leverage AI-driven optimization, and access unified reporting and full-funnel measurement through Amazon Marketing Cloud and its clean-room capabilities.
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