"This solution for audio allows advertisers to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it is still in progress. In a study of 600 campaigns that have used AdsWizz attribution technology, advertisers saw a 4.0% average conversion rate of ad impressions, and of the campaigns tracking purchase related conversions, 82% of advertisers were able to attribute a purchase to the audio advertising campaign."
""Audio is a hugely popular industry with fast-growing listenership numbers," said Pierre Naggar, SVP global demand at AdsWizz. "The launch of our attribution solution brings to the audio industry measurement capabilities that have been driving the growth of display and video. Our tools allow advertisers access to data insights that they can plan campaigns against. We've made it easy for advertisers to tailor conversion metrics to best suit their campaign goals.""
""AdsWizz's attribution solution has been instrumental in showing our clients the true value and power behind streaming radio and podcast advertising," said Jonathan Gualotuna, head of programmatic at Wpromote, a digital marketing agency specializing in performance marketing. "By being able to accurately attribute our audio campaigns to purchases and consumers path to conversion, we were able to see astounding return on ad spend and provide key insights for our advertisers.""
AdsWizz released an attribution solution for digital audio and podcast advertising that lets advertisers measure ad impact and optimize campaigns while they are running. A study of 600 campaigns using AdsWizz attribution found a 4.0% average conversion rate from ad impressions and that 82% of campaigns tracking purchase-related conversions could attribute purchases to audio ads. The solution aims to bring measurement capabilities akin to display and video, providing data insights, customizable conversion metrics, and improved ability to demonstrate return on ad spend and consumer paths to conversion.
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