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Marketing tech
fromExchangewire
2 weeks ago

MarkApp Expands Pantheon with AI Agents to Redefine Contextual Advertising Across CTV, Mobile, and Web

Pantheon's AI Agent Stack automates contextual campaign planning, delivery, and optimisation across CTV, mobile, and web to improve engagement and ensure brand safety.
#advertising
Marketing tech
fromExchangewire
3 months ago

MarkApp & NetCom TV Partner to Deliver Premium CTV Audiences to Global Advertisers

MarkApp partners with NetCom TV to enhance programmatic advertising capabilities through access to high-value contextual CTV inventory.
more#advertising
E-Commerce
fromAdExchanger
1 month ago

Clean Tap Filters Out 'Sorta CTV' Placements Before Buyers Can Bid On Them | AdExchanger

Clean Tap aims to filter invalid CTV inventory for advertisers, claiming initial tests removed 85% of miscategorized impressions.
E-Commerce
fromAdExchanger
2 months ago

Rockerbox's Attribution Journey | AdExchanger

Ron Jacobson transitioned from the Federal Reserve to ad tech, evolving Rockerbox into an attribution services provider after its acquisition by DoubleVerify.
Marketing tech
fromDigiday
3 months ago

Omnicom strikes partnerships at Cannes Lions with Disney and Walmart around harnessing live

Omnicom is leveraging live sports advertising by partnering with Disney to create personalized, programmatic ad experiences during key moments.
Marketing tech
fromRAIN News
5 months ago

SAX: Spotify launches in-house programmatic ad creation, buying, measurement

Spotify launches its proprietary programmatic ad exchange called SAX, enhancing advertising capabilities on its platform.
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