Media Buying Briefing: Overheard at Digiday's Media Buying SummitAgency Town Halls foster open discussion on industry challenges and solutions among media professionals, offering insights in a supportive environment.
Netflix readies pan-European rollout of its in-house ad tech amid pricing competitionNetflix is expanding its programmatic advertising in Europe starting February 24, aiming to strengthen its ad-supported model.Netflix's ad business faces challenges due to competitive pricing pressure from major streaming platforms.
Roblox is starting to take programmatic advertising more seriouslyRoblox's programmatic advertising segment is growing rapidly, with significant hires aimed at expanding its ad capabilities for the future.
Programmatic Advertising's Final Frontier Is Linear TV | AdExchangerCookieless CTV targeting has evolved into common practice, enabling innovative advertising methods.
ECN Partners with VIOOH to Expand Programmatic DOOH to Premium European OfficesNew partnership enhances digital-out-of-home advertising by connecting VIOOH's platform with ECN's premium inventory across major European cities.
Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSPSpotify is nearing its first profitable year, with rising programmatic advertising spend indicating a shift in advertiser strategy.
Netflix Sees 150% Jump In Upfront Ad Sales This Year | AdExchangerNetflix's ad sales surged 150% this year during upfront negotiations, signaling growth in its advertising strategy.
Netflix readies pan-European rollout of its in-house ad tech amid pricing competitionNetflix is expanding its programmatic advertising in Europe starting February 24, aiming to strengthen its ad-supported model.Netflix's ad business faces challenges due to competitive pricing pressure from major streaming platforms.
Roblox is starting to take programmatic advertising more seriouslyRoblox's programmatic advertising segment is growing rapidly, with significant hires aimed at expanding its ad capabilities for the future.
Programmatic Advertising's Final Frontier Is Linear TV | AdExchangerCookieless CTV targeting has evolved into common practice, enabling innovative advertising methods.
ECN Partners with VIOOH to Expand Programmatic DOOH to Premium European OfficesNew partnership enhances digital-out-of-home advertising by connecting VIOOH's platform with ECN's premium inventory across major European cities.
Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSPSpotify is nearing its first profitable year, with rising programmatic advertising spend indicating a shift in advertiser strategy.
Netflix Sees 150% Jump In Upfront Ad Sales This Year | AdExchangerNetflix's ad sales surged 150% this year during upfront negotiations, signaling growth in its advertising strategy.
Steering CTV Programmatic Toward Trust And Transparency | AdExchangerCTV ad spend reached $21 billion in 2023, growing 4x in five years. Validation of impressions crucial to tackle fraud and ensure ad dollars translate into outcomes.