Steering CTV Programmatic Toward Trust And Transparency | AdExchanger
CTV ad spend reached $21 billion in 2023, growing 4x in five years. Validation of impressions crucial to tackle fraud and ensure ad dollars translate into outcomes.
Future of TV Briefing: How TV and streaming advertising's programmatic deal model is being updated
TV and streaming ad buyers prefer programmatic purchases through private marketplaces, while sellers lean towards programmatic guaranteed deals.
Some programmatic guaranteed deals now include spend commitments, blurring the lines between PMP and PG models.
Hivestack Launches Hivestack Curate, a New Industry Platform for Curated Deals in DOOH
Hivestack launches Hivestack Curate, a DOOH marketplace that allows buyers to customize their inventory sourcing and build strategic, curated deals.
Buyers have full control over their inventory sourcing and can create tailored, transparent, and customized deals.
Hivestack Curate integrates first and third-party data to drive audience reach and engagement for curated deals.
Future of TV Briefing: How programmatic became a bigger part of the TV and streaming ad business in 2023
Programmatic is playing a bigger role in upfront deals in the TV and streaming ad market.
AMC Networks and Paramount are making their ad inventory available for sale programmatically.
This year's changes in programmatic may not be a massive step change, but rather a natural evolution of the ad marketplace.
Future of TV Briefing: How programmatic became a bigger part of the TV and streaming ad business in 2023
Programmatic is playing a bigger role in upfront deals in the TV and streaming ad market.
AMC Networks and Paramount are making their ad inventory available for sale programmatically.
This year's changes in programmatic may not be a massive step change, but rather a natural evolution of the ad marketplace.
Future of TV Briefing: How programmatic became a bigger part of the TV and streaming ad business in 2023
Programmatic is playing a bigger role in upfront deals in the TV and streaming ad market.
AMC Networks and Paramount are making their ad inventory available for sale programmatically.
This year's changes in programmatic may not be a massive step change, but rather a natural evolution of the ad marketplace.