#programmatic

#programmatic

BRAVE, the radically human supply-side platform (SSP), today (23rd October, 2025) announced the expansion of its global infrastructure with new server deployments in the Asia-Pacific (APAC) region. The move is part of BRAVE's ongoing investment in building a faster, more resilient, and localised programmatic foundation for its growing network of publishers and demand partners. In collaboration with global infrastructure-as-a-service company servers.com, BRAVE is nowexpanding its data centres in Singapore

Is programmatic really broken-or just in need of a reset? In this episode of Inside the Stack, Yieldmo founder and CEO Mike Yavonditte joins AdExchanger head of communities Lynne d Johnson to unpack the misalignments between DSPs, agencies, and buyers that fuel inefficiency across the chain. He makes the case for "radical control and radical transparency," giving advertisers page-level insight before they place a bid.

Its impact is most visible in media buying and optimisation, particularly on social channels. While the way AI makes decisions is game-changing, it is also where things start to get unclear. We are handing over a lot of control to the algorithms, yet there is still a major lack of transparency. She believes understanding what signals AI prioritises - and what biases it carries - will become one of the industry's most urgent conversations.