#programmatic

#programmatic

The YouTube advertising company Channel Factory invited PwC to perform verification procedures over their proprietary platform ViewIQ, ensuring that it delivers efficiency to brands and agencies, and saves money as a result of quality ad placement.PwC's testing found Channel Factory's technology reduces media wastage by 23% leading to a 12% cost savings which is increasingly significant as a result of the economic downturn.

Hivestack, the world's leading, independent programmatic digital out-of-home (DOOH) ad tech company announced an exclusive partnership with Focus Media Hong Kong Limited, a major DOOH media company in Hong Kong.As part of this partnership, both local and global buyers will have exclusive access to Focus Media Hong Kong's network of digital panels and billboards.

Data-Driven Thinking " is written by members of the media community and contains fresh ideas on the digital revolution in media.Banner ads were enjoying a happy retirement after their heyday in the '90s and 2000s.That all changed around 2019, when brands and app developers revitalized the antiquated ad format.

Adelaide, in collaboration with Microsoft Advertising, is expanding on their successful launch of high-attention markets last month with high-attention connected TV (CTV) inventory.The new PMPs leverage data from TVision, the company measuring every second of TV and CTV viewer engagement.Paired with the scale of Microsoft Advertising's premium omnichannel marketplace, advertisers can easily purchase high-attention media that drives better business outcomes across digital display, online video (OLV), and CTV.

Leading out-of-home (OOH) advertising technology developers Vistar Media and Broadsign today (March 21st, 2023) announced a mutual integration to their respective mediation layers.Enabling an open, fair-play auction regardless of which firm's mediation layer is used, the collaboration lowers the operational burden for media owners while facilitating easier advertiser access to OOH inventory.

The artificial intelligence revolution is motoring forward at such a pace that it's hard to keep up with the torrent of news stories about it, let alone the technology itself.In recent weeks we've had AI newsreaders on Kuwaiti TV, an AI-generated photograph winning a major prize, an AI-generated interview with Michael Schumacher that got an editor sacked and, of course, numerous warnings that this all might spell the end of humanity itself.

While other ad platforms, including Google and Meta, saw spend declines, The Trade Desk beat the ad market again by growing 24% year over year in Q4.The Trade Desk earned $491 million in the quarter, up from $396 million during the 2021 holiday season, the company said on Wednesday.Revenue for the full year jumped from $1.2 billion to almost $1.6 billion, with company shares increasing 30% over the course of the day.

The way programmatic advertising is done is changing from an open marketplace, where everyone transacts with one another, to something more controlled.Publisher LADbible Group believes that moment can't come soon enough.It's probably not the first publisher many observers would tip to make such a claim.

MediaMath, a leading independent demand-side platform (DSP), announces two new VP business development appointments, Carole Dubourg, VP business development Southern Europe, based in Paris and Ben Phillips, VP business development, based in London.Based in MediaMath's London office, Ben will bring direct agency and brand experience to MediaMath's senior leadership team.

Broadsign andNumbat GmbH today (March 29th, 2023) announced that Numbat has selected theBroadsign digital-out-of-home (DOOH) advertising platform to build, power, and scale advertising capabilities for its growing network of sustainable, high-power electric vehicle (EV) charging stations.As Numbat rolls out 600 stations throughout 2023, each equipped with two advertising displays, the company is leveraging the Broadsign platform to manage and streamline advertising operations across its network.

Sharethrough, one of the top global independent omni-channel ad exchanges, today (March 14th, 2023) announced the 2023 Green Media Summit, a one-day event that empowers attendees to understand the impact of media on sustainability and how the digital advertising industry can build a greener media ecosystem.

Since competing creator programs on social media platforms have been falling flat, Snap's got a fresh influx of influencer demand on its hands.For example, creators complain that TikTok's influencer payout is paltry , while Meta decided to sunset its rewards program for Instagram Reels earlier this month.

At the Road to ATS Singapore 2023, ExchangeWire's Lindsay Rowntree caught up with Jason Scott, CEO APAC, and Gurman Hundal, co-founder, of MiQ to discuss the company's growth in APAC, the development of TV advertising is across the region, and how emerging technology is shaping the TV advertising industry.

CTV. VMVPD.AVOD.FAST.Do you have a headache yet?Sure, streaming video is an economic boom for the TV industry.But it's also shattering the former simplicity of TV media buying and selling.What used to be a primarily direct-sold business is becoming increasingly programmatic, said David Dworin, FreeWheel's new chief product officer, who was promoted on Wednesday after six years leading the company's product management and advisory teams.

On today's MadTech Sketch, Ciaran O'Kane maps out the concept of the No Data Zone, or NDZ, and what it means for the ad tech ecosystem.Ad tech will have you believe that programmatic is putting the right message in front of the right person at the right time.This is currently not happening.Affluent Apple users, for instance, using iOS and Safari - the kind who spend lots of money on products and services - are being airbrushed from programmatic buys.

How do people in the industry really feel about privacy?Last month, I heard an interesting anecdote while I was interviewing Timur Yarnall, CEO and co-founder of data verification startup Neutronian.While we were chatting (about the company's new score for ranking publishers based on their approach to privacy), he told me about a meeting he had at CES in Las Vegas in January with the chief product officer at a large data provider and identity company that shall remain nameless.

GumGum today (February 28th, 2023) announces new hires in Germany, with Kalina Kehayova joining as digital executive and Larissa Jürges as programmatic solutions manager, as the contextual-first, global digital advertising platform continues to attract strong interest from advertisers across the DACH region.

Equativ, the leading independent ad tech platform, and Seedtag, the leader in contextual advertising, announce today (March 21st, 2023) the extension of their global strategic partnership into Equativ's curation offering.Seedtag has selected Equativ's curation platform to enrich its contextual targeting solution with the power of Equativ's targeting capabilities and premium ecosystem.

In the wake of a rough second half of 2022, Recurrent Ventures is prioritizing areas of its ad business where it sees the highest growth potential and return.That means ramping up its focus on programmatic direct and private marketplaces (PMPs) rather than open auctions, said Scott Mulqueen, Recurrent's VP of programmatic and yield.

Ad tech company, Adnami, has been approved by Schibsted and Amedia, the largest media group in the Nordics, to deliver its high-impact formats which cut through a fragmented media landscape, delivering high-performance campaigns for a range of businesses.Peter Østrem, Adnami's Nordic market director, explains: "We are delighted to be able to offer Adnami's formats across the market-leading networks of Schibsted and Amedia.

The dynamic and fast evolving digital out of home (DOOH) industry is experiencing continued growth, with the current projection indicating a global annual growth rate of over 13%.As a result, both media owners and buyers are looking for more sophisticated and advanced solutions to power their existing strategies.

As part of its commitment to cities through continued investment into its digital inventory nationwide, JCDecaux UK has upgraded The M4 Torch and The Marylebone Tower with brand-new state-of-the-art LED screens.Both screens are available to buy through direct and programmatic means.The iconic Towers have undergone a refresh - The M4 Torch now encompasses two 6.75m x 4.5m screens and The Marylebone Tower boasts a brand new 5.9m x 8.9m screen.

* By Julia Tabisz


Interested in sharing your perspectives on the media and marketing industries?Join the Digiday research panel.Publishers aren't feeling their best about revenue or the economy overall.Digiday+ Research surveyed 112 publisher professionals to find out how this is affecting their revenue sources, if at all.

* By Julia Tabisz


Interested in sharing your perspectives on the media and marketing industries?Join the Digiday research panel.Programmatic advertising is far from perfect.But that doesn't stop agency clients from investing there, especially when they're allocating marketing spend for online display ads.

Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers who spoke with Digiday.There are a variety of reasons for this: host-read ads are still king in the medium, not all podcast networks or shows have inventory available to buy programmatically, and buyers often feel the need to vet the content to ensure contextual alignment when targeting specific audience segments or category verticals across a number of podcast networks.

Can the digital ad industry's signal-loss pain be Experian's gain?Experian has two new identity-focused products that simplify its marketing offerings and aim to give digital marketers a more complete user ID graph.The products combine Experian's offline consumer data set (purchase behaviors, interests, lifestyle info) with online consumer data (media consumption habits and device usage).

When publishers complain about brand safety, it's usually in the context of keyword blocklists that automatically - and mindlessly - block content from monetizing programmatically on the open web.But these controls can also have a detrimental effect on a publisher's direct ad sales.Publishers, such as The Arena Group, are now partnering directly with brand safety solution providers to lower their block rates for direct-sold inventory.

The supply-path optimization (SPO) trend is catching on with video publishers.Future Today, an ad-supported video on demand (AVOD) platform, credits SPO for the 336% increase in ad spend it's seen through Amobee's DSP within six months of Tremor International acquiring and integrating Amobee into its tech stack.

The TV term du jour is supply-path optimization (SPO).As more TV inventory goes programmatic, advertisers are demanding better transparency and doing whatever they can to reduce the much-despised ad tech tax.Sell-side platforms in particular are under intense pressure to prove their worth or be swept aside.

* By Seb Joseph



In an ad market mired in upheaval, the publisher alliance Ozone is an outlier.It's not having to make sweeping cuts to keep costs down, nor is it struggling any more than it normally would for ad dollars.In fact, it's pretty much business as usual for the alliance.Its ads business is in a good spot.