fromAdExchanger2 weeks agoE-CommerceMagnite Targets CTV, SMBs And Google's SSP Market Share | AdExchanger
fromExchangewire3 months agoMarketing techMarkApp & NetCom TV Partner to Deliver Premium CTV Audiences to Global Advertisers
fromAdExchanger2 weeks agoE-CommerceMagnite Targets CTV, SMBs And Google's SSP Market Share | AdExchanger
Marketing techfromExchangewire3 months agoMarkApp & NetCom TV Partner to Deliver Premium CTV Audiences to Global AdvertisersMarkApp partners with NetCom TV to enhance programmatic advertising capabilities through access to high-value contextual CTV inventory.
E-CommercefromAdExchanger2 weeks agoClean Tap Filters Out 'Sorta CTV' Placements Before Buyers Can Bid On Them | AdExchangerClean Tap aims to filter invalid CTV inventory for advertisers, claiming initial tests removed 85% of miscategorized impressions.
E-CommercefromAdExchanger1 month agoRockerbox's Attribution Journey | AdExchangerRon Jacobson transitioned from the Federal Reserve to ad tech, evolving Rockerbox into an attribution services provider after its acquisition by DoubleVerify.
fromDigiday2 months agoOmnicom strikes partnerships at Cannes Lions with Disney and Walmart around harnessing liveOmnicom is leveraging live sports advertising by partnering with Disney to create personalized, programmatic ad experiences during key moments.
fromRAIN News4 months agoSAX: Spotify launches in-house programmatic ad creation, buying, measurementSpotify launches its proprietary programmatic ad exchange called SAX, enhancing advertising capabilities on its platform.
