Spotify has unveiled the Spotify Ad Exchange (SAX), a proprietary programmatic ad network enabling advertisers to buy and measure campaigns more effectively. Launched in collaboration with major demand-side platforms like The Trade Desk, Google Display & Video 360, and Magnite, SAX broadens Spotify's existing programmatic efforts initiated back in 2025. The exchange aims to provide enhanced access to advertisers in various regions and is set to include additional DSPs in the future, further solidifying Spotify's position in the digital marketing landscape. New tools are also being introduced in the Spotify Ads Manager to facilitate self-serve advertising.
Spotify's new programmatic ad exchange SAX allows advertisers to buy and measure advertising campaigns using top DSPs, enhancing its role in digital marketing.
With the introduction of Spotify Ad Exchange, the platform aims to streamline the advertising process, offering a sophisticated system for programmatic ad buying and measurement.
Expanding beyond its initial offerings, Spotify's SAX ties in with its existing partnerships, enhancing global accessibility for advertisers in over 59 markets.
The new programmatic ad exchange is part of a broader vision for Spotify Ads, providing new tools that empower advertisers through its self-serve Ads Manager.
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