Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation
Yahoo DSP launched Yahoo CAPI, a solution for real-time measurement and attribution of conversions across channels, enhancing campaign insights for advertisers.
Council Post: Key Metrics To Track In B2B Demand Generation Marketing
In demand generation marketing, avoiding vanity metrics is crucial; focus instead on actionable metrics such as ROI and NPS to align with business objectives and improve conversions.
