#conversion-tracking

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Forbes
3 weeks ago
Marketing

Council Post: All About Effective Conversion Tracking Through Click Analysis

Conversion tracking is crucial for law firms to evaluate the effectiveness of their marketing campaigns in generating desired actions like booking appointments. [ more ]
The Drum
1 month ago
Marketing

From 'conversion' to 'key events': What in the world is going on with GA4?

Google is streamlining conversion tracking between GA4 and Google Ads for better reporting.
The terminology change in GA4 from 'conversion' to 'key events' affects how marketers optimize campaigns. [ more ]
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