Council Post: Key Metrics To Track In B2B Demand Generation Marketing
Focus on actionable metrics in demand generation marketing to improve conversions and align with business objectives.
Analyzing And Optimizing Your eLearning PPC Campaign's Performance
Success relies on understanding goals for tailored strategies like brand awareness or product sales, and tracking performance through conversion metrics.
Decoding User Behavior: How to Use Google Analytics for Site Optimization
Understanding website analytics is crucial for optimizing performance and making informed decisions for website success.
Council Post: All About Effective Conversion Tracking Through Click Analysis
Conversion tracking is crucial for law firms to evaluate the effectiveness of their marketing campaigns in generating desired actions like booking appointments.
From 'conversion' to 'key events': What in the world is going on with GA4?
Google is streamlining conversion tracking between GA4 and Google Ads for better reporting.
The terminology change in GA4 from 'conversion' to 'key events' affects how marketers optimize campaigns.
Council Post: All About Effective Conversion Tracking Through Click Analysis
Conversion tracking is crucial for law firms to evaluate the effectiveness of their marketing campaigns in generating desired actions like booking appointments.
From 'conversion' to 'key events': What in the world is going on with GA4?
Google is streamlining conversion tracking between GA4 and Google Ads for better reporting.
The terminology change in GA4 from 'conversion' to 'key events' affects how marketers optimize campaigns.