"Amazon Ads and Spotify announced a global strategic partnership that gives advertisers using Amazon DSP programmatic access to Spotify's streaming audio and video inventory, which as of June reached 696 million monthly users. Plugging Spotify into Amazon's demand-side platform will allow ad buyers "to reach engaged audiences at scale while providing access to full-funnel measurement and attribution," the companies said."
"Amazon has been steadily boosting partners for its DSP, inking recent pacts with Netflix, Disney and Roku for programmatic ad sales. Programmatic advertising lets buyers target audiences based on demographics, shopping patterns or other attributes. Now it's bulking up on the audio front, adding Spotify after launching a programmatic ad pact with SiriusXM earlier this month. Amazon DSP also provides access to inventory in Amazon Music."
"Audio is a "growing channel of consumption," but it's historically been underserved, said Meredith Goldman, director, Amazon DSP at Amazon Ads. "Where we think we're driving the most value for advertisers is not only now offering audio, but the signals we can bring to bear and the full suite of capabilities." According to Goldman, Amazon DSP now has "unprecedented scale across Amazon and open internet audio supply, allowing us to set new standards for holistic campaign planning and activation.""
Amazon Ads and Spotify announced a global partnership that connects Spotify's streaming audio and video inventory to Amazon DSP, providing programmatic access to advertisers. Spotify's inventory reached 696 million monthly users as of June. The integrated offering launched Oct. 1 in nine countries with more markets planned for 2026. Amazon previously added programmatic partnerships with Netflix, Disney, Roku and SiriusXM and already offers Amazon Music inventory through DSP. Programmatic audio aims to let buyers target audiences using demographics, shopping behavior, and other attributes while enabling full-funnel measurement, attribution, and holistic campaign planning via Amazon’s audience signals and capabilities.
Read at Variety
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