Waitrose launched a dynamic billboard campaign to celebrate kebabs, embracing the summer spirit in the UK. Collaborating with creative agency Wonderhood Studios, the campaign features striking 3D elements of kebab staples like onions and prawns. These tactile billboards are designed to delight passersby and challenge the norms of advertising by incorporating visually interesting components. Launched as part of the 'Let your summer side out' campaign, the project aims to deliver a fun, memorable experience while also drawing attention to the joy of summer barbecues through a fresh marketing perspective.
Waitrose has launched a billboard campaign celebrating the kebab, featuring 3D components of kebab staples like onions and prawns, aiming to invoke summer and fun.
Developed with Wonderhood Studios, the billboards in Camden and Westfield White City embrace a playful spirit and challenge conventional advertising by using tactile elements and a larger-than-life approach.
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