Indie folk band Bon Iver has embraced a unique marketing approach for their album, SABLE, fABLE. Their product lineup goes beyond standard merchandise, introducing items like curated bouquets, custom tattoos, and tinned fish in collaboration with Fishwife. These tins not only feature exquisite packaging design but also create a multisensory experience that resonates with fans. This trend of turning everyday pantry items into artistic creations shines through in the collaboration, highlighting the band's innovative spirit and the whimsy of modern merchandising.
"This is the sexiest possible brand partnership what on earth," one Instagram fan commented, while another joked "Babe wake up the long awaited and feverishly anticipated Bon iver fish dropped."
Despite the bizarre nature of the product, the packaging design is mouthwateringly beautiful, with nods to the album and custom illustrations that give it a bespoke appeal.
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