In the realm of augmented reality, previous products like Microsoft HoloLens and Magic Leap attempted to revolutionize user experiences with 3D interactions. However, these expensive and bulky devices failed to find a market fit. Current trends suggest that the growing popularity of subtitles among viewers, particularly among younger generations, points to a significant shift in the functionality of augmented reality devices. As consumers demand more practical features, smart glasses may become predominantly used for displaying subtitles, enhancing media consumption experiences.
The public has become accustomed to the idea of augmented reality, but the market rejected bulking headsets. Smart glasses may pivot towards a more utilitarian purpose.
Polls show that over half of home viewers watch with subtitles, and a significant majority of Gen Z and Millennials prefer captions in their online video content.
As ambient sound control increases, the demand for captions in smart glasses will likely rise. We can expect subtitles to dominate the application landscape.
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